The hottest Branding Substack posts right now

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Living Evil: Covid, Counter-Strike And An Unnecessary Rebranding

Richard Lewis β€’ 1886 implied HN points β€’ 28 Apr 23
πŸ•Ή Technology Gaming Management Branding
  1. Evil Geniuses faced challenges during the Covid-19 pandemic with management disregarding safety protocols and putting staff at risk.
  2. The Counter-Strike team's decline was highlighted by poor management decisions and player dissatisfaction.
  3. An unnecessary rebranding at Evil Geniuses led to public ridicule and internal disapproval, showcasing a disconnect between management and staff.

On Non-Determinism // BrXnd Dispatch vol. 35

BrXnd Dispatch β€’ 137 implied HN points β€’ 25 Jan 24
πŸ•Ή Technology AI Branding Marketing Predictions
  1. Computers operate deterministically, following specific algorithms to produce consistent results.
  2. Contrary to computers, AI models rely on probability to predict outputs, leading to non-deterministic behavior.
  3. The concept of hallucinations in AI highlights the uncertainties and associations generated by models, similar to how brands are perceived as bundles of ideas and associations.
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10 rules of IP brands

The Sociology of Business β€’ 432 implied HN points β€’ 02 Oct 23
πŸ’Ό Business Branding Marketing Retail Intellectual Property Fashion
  1. IP brands focus on monetizing their intellectual property through various means like merchandising, partnerships, and experiences.
  2. IP-focused retail brands position themselves at the intersection of fashion and popular culture, extending their brand beyond just products.
  3. Strategic rules for IP brands include interstitial storytelling, generating anticipation, creating repeatable narrative anchors, building fandom, and leveraging licensing for brand expansion.

Call me Starbucks.

All Visible Objects β€’ 118 implied HN points β€’ 14 Jan 24
🎭️ Culture Literature History Coffee Branding Music
  1. Starbucks Coffee famously took its name from the character Starbuck in Moby-Dick, but the reason behind the choice remains somewhat mysterious and unexplained.
  2. The connection between Starbucks and Moby-Dick seems to stem more from a chain of coincidences and word associations rather than a deep literary appreciation or deliberate homage to the book.
  3. The original inspiration for the name Starbucks may have come indirectly from Ed Leimbacher, who named a film company Pequod after the ship in Moby-Dick, showing how literary influences can shape unexpected outcomes.

The entrepreneur's guide to building a brand (without spending $$$ on brand)

Channels of Growth β€’ 530 implied HN points β€’ 05 Aug 23
πŸ’Ό Business Branding Marketing Customer Support Product Development Advertising
  1. Brand is not something you can pay for, it's the result of your day-to-day actions.
  2. Brand equity sums up every interaction anyone has ever had with your brand.
  3. Focus on building a strong brand identity, product quality, and profitable marketing to enhance brand equity.

FC Barcelona Considers Dropping $100 Million Nike Contract To Start Its Own Clothing Brand

Huddle Up β€’ 25 implied HN points β€’ 06 Mar 24
πŸ’Ό Business Sports Branding Finance
  1. FC Barcelona is thinking of ending their $100 million Nike deal to create their own clothing brand, potentially setting a new trend in the industry.
  2. Viewership stats show women's college basketball attracting more attention than men's, indicating the power of certain players and stars.
  3. Nike has not only sponsored FC Barcelona for 26 years but also subsidized player wages, highlighting the significant financial relationship between the two.

FontDiscovery πŸ–ΌοΈ 154: New Year, New Name

FontDiscovery β€’ 58 implied HN points β€’ 19 Jan 24
🎨 Art & Illustration Typography Design Branding Creativity
  1. Create a naming matrix to help generate brand names based on word structure and types of names.
  2. Ensure to consider legal issues, domain availability, scalability, and cultural sensitivity when naming your brand.
  3. Naming is an important aspect of branding that involves creating an identity and should be done carefully with input from others.

A Creative's Guide on Starting a Company

The Intersection β€’ 197 implied HN points β€’ 15 Jul 23
πŸ’Ό Business Entrepreneurship Finance Branding Team Building Purpose
  1. Starting a company requires finding a trigger like the right people, money, or a solid idea.
  2. Taking on the financial responsibilities of a company involves doing the math, saving money, and being prepared to hustle.
  3. Building your personal and company brand is crucial through authenticity and developing a distinct voice.

X replaces @ with 𝕏

The Techno Sapiens β€’ 2 HN points β€’ 01 Apr 24
πŸ•Ή Technology Social media Branding
  1. X is replacing @ with 𝕏 in an effort to solidify its new branding, starting to roll out the feature to select users over the next few days.
  2. The announcement was made by X, formerly known as Twitter, via a blog post from its CEO, Elon Musk.
  3. Typing 𝕏 might be challenging on regular keyboards, but solutions like text replacement shortcuts for mobile users or keyboard shortcuts for Mac users exist.

FontDiscovery πŸ–ΌοΈ 143: Perfect Font for Reading

FontDiscovery β€’ 39 implied HN points β€’ 27 Oct 23
πŸͺ‘ Design Typography Graphic design Color Inspiration Branding
  1. The featured font for the week is Alegreya, perfect for text-heavy projects like blogs and newsletters.
  2. Alegreya has multiple styles including serif and sans serif versions, making it versatile for various design projects.
  3. Alegreya is recommended for logos, branding, marketing graphics, and publishing projects due to its different weights and styles.

Coca-Cola: "A cure for all nervous affections"

SatPost by Trung Phan β€’ 90 implied HN points β€’ 20 May 23
πŸ’Ύ History Food & Drink Advertising Pharmaceuticals Inventions Branding
  1. Coca-Cola's origin involved cocaine, patent medicines, and mass advertising.
  2. The advertising techniques for Coca-Cola were revolutionary during the Gilded Age, emphasizing image over product.
  3. Coca-Cola's branding strategy, including its name and marketing, played a pivotal role in its success as a beverage.