The hottest Content creation Substack posts right now

And their main takeaways
Category
Top Technology Topics

Launch your own live video show on Substack

Substack Blog • 398 implied HN points • 24 Feb 25
🕹 Technology Content creation Digital Media Online Publishing
  1. Going live on video can really help you connect with your audience. Start by experimenting a bit and then build a regular schedule to keep your viewers engaged.
  2. Collaborating with other creators is a great way to grow your audience. When you invite guests to your shows, you can reach new fans and create interesting discussions.
  3. Sharing clips from your live videos on social media helps you attract new subscribers. It's an easy way to get more people interested in your content.

For February: 50% off Subscriptions, 50% off DRM-Free Downloads, Lifetime Subscriptions available

The Lunduke Journal of Technology • 1148 implied HN points • 13 Feb 25
🕹 Technology Journalism Subscriptions Digital Media Community Building Content creation
  1. You can get a 50% discount on yearly subscriptions this February, making it only $2.25 a month.
  2. There’s also a 50% off deal on DRM-free downloads of all videos, so you can watch them anytime, anywhere.
  3. If you want lifetime access, you can buy a lifetime subscription for $200 during this month, which supports independent tech journalism.

Weekly Top Picks #100

The Algorithmic Bridge • 148 implied HN points • 03 Mar 25
🕹 Technology AI Newsletter Publishing Content creation Online Communities
  1. The weekly newsletter just reached its 100th edition, so instead of the usual picks, there's an Ask Me Anything (AMA) session this time.
  2. You can ask about anything related to AI, newsletter writing, or even personal opinions that might spark discussion.
  3. The author encourages open questions and suggests that using tools like ChatGPT can help in forming inquiries.

Have you published your 100 pieces of content?

Simon Owens's Media Newsletter • 324 implied HN points • 14 Feb 25
💼 Business Media Content creation Advertising Local news Digital economy
  1. Making 100 pieces of content is important for creators. Each piece helps them improve and grow their skills.
  2. Local news can succeed with unique content that people are willing to pay for. New models, like those used by Mill Media, are proving this strategy works.
  3. YouTube's rise in TV viewership is changing advertising dynamics. It's becoming a more attractive platform for brands, leading to more revenue for creators.

The age of SUPERCONTENT

The Sociology of Business • 957 implied HN points • 21 Oct 24
💼 Business Marketing Branding Content creation Digital Media Consumer behavior
  1. Brands are becoming content creators to engage a wider audience, not just their customers. They create fun and informative content to attract fans and observers.
  2. Today's successful content is often found in show business style, blending storytelling and entertainment across various platforms. This means brands are constantly producing engaging material that keeps their audience interested.
  3. Content is vital for a brand's success, often affecting how products are viewed and sold. Good content can help a brand stand out and become more discoverable, especially in a crowded market.
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A note on Unreported Truths and AI-written stories

Unreported Truths • 40 implied HN points • 12 Jun 25
🕹 Technology AI Content creation Social media Digital marketing Email Marketing
  1. Some writers use AI to create many posts quickly, which can spam your inbox. This is seen as a bad shift in how content is created.
  2. Real engagement comes from genuine writing. The writer promises to share meaningful content without relying on AI or spammy tactics.
  3. The writer values the community built around their work and encourages everyone to support it by subscribing, ensuring quality over quantity.

Here’s to the First Million Free Pressers—And the Next

Common Sense with Bari Weiss • 4405 implied HN points • 28 Dec 24
📰 News Journalism Media Public Trust Subscriptions Content creation
  1. The Free Press has grown to one million subscribers by focusing on delivering honest journalism. People are looking for trustworthy news that reflects reality.
  2. Instead of just rejecting old media, The Free Press aims to provide valuable content that people need. They emphasize the importance of pursuing truth in their reporting.
  3. The growth of The Free Press shows that many people still care about real journalism and want to support it. This gives hope for the future of journalism as a whole.

Embrace the content grind

Simon Owens's Media Newsletter • 349 implied HN points • 05 Feb 25
💼 Business Media Content creation Streaming Advertising Monetization
  1. Consistency is key for creators. It's important to keep creating and improving, even when you don't see immediate results.
  2. YouTube is becoming more dominant in content creation due to its strong revenue sharing model, making it hard for other platforms to compete for talent.
  3. Tubi’s strategy of offering free content while avoiding expensive originals is smart. It focuses on generating ad revenue without needing big-budget shows.

How Fireship became YouTube's favorite programmer

engineercodex • 635 implied HN points • 09 Oct 24
🕹 Technology Software Education Media Trends Content creation
  1. Fireship's videos are short and fast-paced. This keeps viewers engaged and encourages them to watch more.
  2. He uses humor to make learning fun. His jokes and memes help explain complex topics in a way that's easy to understand.
  3. Fireship combines trending topics with timeless content. This strategy helps him attract a lot of views both right away and over time.

This is NOT my essay

Jeff Giesea • 279 implied HN points • 17 Oct 24
🕹 Technology AI Ethics Creative Process Digital Tools Content creation Intellectual Property
  1. Using AI tools can change how we think about writing and creation. When we use apps to help us, it makes the process different from traditional writing.
  2. The idea of an original creation is becoming less clear. With many voices and influences in AI, it’s hard to say who truly owns the work.
  3. Collaboration with technology might be the new way to create. Instead of being solo artists, we are now partners with our tools, reshaping what creating really means.

How Hollywood streamers should work with YouTubers

Simon Owens's Media Newsletter • 324 implied HN points • 31 Jan 25
💼 Business Media Marketing Advertising Content creation Streaming
  1. Hollywood streamers are looking to collaborate more with popular YouTubers, especially for unscripted projects. They might save money by licensing existing creators' content rather than creating new shows.
  2. Facebook groups are filling the gap left by local newspapers, providing communities with news and updates. However, these groups might lack the accuracy and depth of professional journalism.
  3. TikTok, especially BookTok, is driving more people to visit physical bookstores like Barnes & Noble. It's interesting how the platform encourages in-person shopping instead of just online sales.

More languages, live video previews in the feed, and new community moderation tools in the app

Substack • 635 implied HN points • 28 Jan 25
🕹 Technology Social media Content creation Product Updates User engagement
  1. Substack now offers translations in six new languages, making it easier for more people to read posts. This means readers can enjoy content in French, German, Spanish, Italian, Portuguese, and Brazilian Portuguese.
  2. Live video previews are now part of the feed. This helps users discover and join livestreams that are open to everyone, making it easier to connect and engage.
  3. New community moderation tools allow admins to manage comments more effectively. Users can now ban commenters right from the app, helping maintain a positive discussion environment.

2.8k

Ali's Newsletter • 39 implied HN points • 27 Oct 24
🎭️ Culture Media Content creation Social Platforms Digital Identity
  1. YouTube videos can stay relevant for a long time, unlike posts on other social media that quickly disappear.
  2. Creating videos helps build trust with your audience and shows your true self, making you stand out.
  3. Vlogging can be challenging but rewarding, especially when you think about leaving a lasting mark for future generations.

First, Do Not Suck: A Video Presentation on Which Writing Advice to Take (and Which Not To) for Subscribers

Freddie deBoer • 2908 implied HN points • 16 Dec 24
🚌 Education Writing Skills Teaching Methods Literary Analysis Content creation Pedagogy
  1. Not all writing advice is helpful; some common tips can actually hinder writers. It's important to find advice that really benefits your style and needs.
  2. Tools like pronouns and the passive voice can be useful in writing, contrary to popular belief. Embracing different writing styles can enhance your work.
  3. Improving as a writer involves a lot of practice and feedback. It's normal to struggle with gaining an audience or making money, even if you see your writing getting better.

The internet is about to be reshuffled

Simon Owens's Media Newsletter • 673 implied HN points • 17 Jan 25
💼 Business Media industry Content creation Advertising Streaming services Economic Trends
  1. When TikTok shuts down, a lot of users might turn to other platforms instead. This could create big opportunities for content creators who need to act quickly to capture the new audience.
  2. Many media companies struggle to see the true value of their employees. Freelance creators are finding success on platforms like Substack, showing that they can earn more outside traditional jobs.
  3. Spotify's move into audiobooks has helped it attract new listeners and grow its business. This shift is seen as one of the smartest decisions among streaming services, providing more value to subscribers.

Does Bluesky have the juice?

Read Max • 4426 implied HN points • 15 Nov 24
🕹 Technology Social media Digital Culture User engagement Content creation
  1. Bluesky is growing quickly, with many users moving from Twitter. However, it's still not as big as Twitter or Threads, raising questions about its ability to truly replace Twitter.
  2. The users joining Bluesky are mainly liberal and politically engaged, which might limit the diversity of content compared to Twitter's broader audience.
  3. YouTube viewers seem to value two main qualities: curiosity and the ability to dominate in debates. These characteristics shape how people engage with political ideas online.

Algowhoring; A Primer

Polymathic Being • 114 implied HN points • 16 Feb 25
🕹 Technology Social media Algorithms Content creation Digital Trends
  1. Algowhoring is when people create content just to get attention on social media, often copying what works instead of sharing their own original ideas. This can hurt the quality of communication online.
  2. These posts usually focus on getting quick likes and shares, which can feel shallow or scammy. Even though they might get lots of engagement, they don’t contribute anything meaningful.
  3. To improve social media, it's important to ignore algowhoring posts, reward genuine content, and avoid using those attention-seeking tactics yourself. This way, we can encourage a better online environment.

How 1440 scaled its newsletter to 4 million subscribers

Simon Owens's Media Newsletter • 374 implied HN points • 23 Jan 25
💼 Business Media Marketing Entrepreneurship Growth Strategies Content creation
  1. Understanding the true value of a newsletter subscriber is crucial. Knowing how much revenue each subscriber brings helps in making smart decisions about how much to spend on acquiring new subscribers.
  2. Growing a newsletter takes strategic planning and iteration. Utilizing feedback from early subscribers and constantly improving the product can lead to high engagement and retention.
  3. Expanding beyond email can unlock new growth opportunities. Creating a platform for educational content helps connect curious learners with valuable resources, while also providing more inventory for advertisers.

The Great Creator Reset

Taylor Lorenz's Newsletter • 7106 implied HN points • 18 Jan 25
🇺🇸 U.S. Politics Social media Content creation Political Discourse Progressivism Conservatism
  1. The shutdown of TikTok could lead to many creators losing their platforms overnight. This has a much larger impact than when Vine shut down a few years ago.
  2. TikTok has been a key space for progressive voices and activism. Its ban might shift the online conversation more towards conservative viewpoints, as many progressive creators will struggle to find similar support elsewhere.
  3. With TikTok gone, right-wing creators are likely to gain more visibility and influence on other platforms. This change could permanently alter the digital landscape and how people engage with different ideas.

Hey, thanks friends!

Disaffected Newsletter • 2238 implied HN points • 17 Jul 24
🎙 Podcasts Media Content creation Freelancing Subscriptions Personal Stories
  1. The creator is thankful for their subscribers and the support they provide. It's great to have people interested in the work.
  2. Having subscribers helps with finances, especially after transitioning to freelancing. It means a lot to get paid for their content.
  3. New essays will be coming soon, despite a busy week with work and shows. The creator wants to keep engaging with their audience.

Building Authority

Tiny Empires • 147 implied HN points • 29 Jan 25
💼 Business Marketing Entrepreneurship Coaching Personal Branding Content creation
  1. You can become an authority in your field without taking years. Focused action is more important than time spent.
  2. To build authority, find your unique approach and communicate it clearly. Show real-world applications of your expertise and be transparent about your journey.
  3. Don’t try to be an expert in everything and don’t hide who you are. Sharing your unique insights consistently will help grow your authority over time.

Note on Tonight's ATW Livestream: 8 pm ET, also on Substack

TK News by Matt Taibbi • 2227 implied HN points • 18 Nov 24
🎙 Podcasts Livestream Accessibility Media Content creation Audience engagement
  1. The show is trying new ways to make it easier for people to watch. They want to reach more viewers by streaming it on different platforms.
  2. The livestream will be available on X/Twitter and the Substack app, helping more people join in.
  3. Viewers will get an email notification when the show goes live, so they won’t miss it.

You Shouldn't Start a Newsletter in 2024

Kristina God's Online Writing Club • 3776 implied HN points • 24 May 24
💼 Business Entrepreneurship Marketing Content creation Digital Media Online business
  1. You don't need a big following to start a newsletter. You can grow your email list right from the beginning, and it's more valuable than just chasing followers.
  2. You can write about broad topics and narrow down later. Starting vague is okay, and you can figure out your niche as you go along.
  3. Having a small, engaged audience can be more profitable than a large one. Even with just a few subscribers, you can still earn good money if they truly care about your content.

Live video is available to all publishers in the Substack app

Substack Blog • 449 implied HN points • 14 Jan 25
🕹 Technology Social media Content creation Video Streaming Online Publishing User engagement
  1. Live video is now available to all Substack publishers. This feature lets you connect with your audience and collaborate with other creators in real time.
  2. Collaborative livestreams are really effective. Working with other publishers can help you reach more people and keep your audience engaged.
  3. After your live session, you can share recordings and AI-generated clips on social media. This helps keep the conversation going and attract more subscribers.

The end of the live streamer mega deals

Simon Owens's Media Newsletter • 399 implied HN points • 10 Jan 25
💼 Business Media Streaming Marketing Content creation Publishing
  1. Many livestreamers who signed huge contracts with platforms like YouTube and Mixer are now returning to Twitch as their contracts end. It shows a shift back to where they started, highlighting the unpredictable nature of streaming deals.
  2. Podcasts, especially video podcasts, are growing in value and popularity. They offer creators a chance to reach more people and compete better with big media, but they still aren't fully recognized by traditional media companies.
  3. Apple TV+ is cleverly marketing its shows by giving away earlier seasons for free on platforms like Roku. This approach can attract new subscribers and create buzz for upcoming seasons, but not all streaming services are doing this.

The Fastest Way to Make Money with Your Newsletter in 2024 📧

Kristina God's Online Writing Club • 1878 implied HN points • 06 Jul 24
💼 Business Entrepreneurship Marketing Content creation Digital Media Monetization
  1. Short newsletters are becoming more popular. People prefer quick reads over long articles.
  2. Atomic newsletters focus on one idea and are usually around 250 words. This makes it easier to create content and determine what your audience likes.
  3. To make money from newsletters, use methods like affiliate links or sponsorships. This can help you earn income without much extra effort.

How TikTok's For You feed made audience monetization harder

Simon Owens's Media Newsletter • 324 implied HN points • 15 Jan 25
💼 Business Media industry Digital marketing Audience engagement Content creation Monetization Strategies
  1. TikTok's For You feed makes it easier for smaller creators to get noticed but harder to build a loyal audience. Creators are now focusing on platforms like podcasts and newsletters to connect better with fans.
  2. Beehiiv is trying to attract independent journalists by offering benefits like health insurance and financial support. This approach is similar to a past initiative from Substack that aimed to boost its platform's visibility.
  3. The Washington Post has seen a drop in traffic and revenue, largely due to changes in how social media platforms share political content. To grow again, they might need to explore new topics beyond just politics.

Substack Anniversary

Castalia • 2018 implied HN points • 25 Jun 24
📚 Literature Writing Publishing Community Digital Media Content creation
  1. Starting a Substack can be a great decision for writers. It offers a chance to connect with a community and share their work without the typical constraints of traditional publishing.
  2. The challenges of internet writing include keeping readers engaged and dealing with financial uncertainties. Writers should focus on expressing their true thoughts rather than just chasing popularity.
  3. Substack represents a shift in how content can be shared, allowing more freedom for writers. It's seen as a positive alternative to other social media platforms, encouraging meaningful and longer-form writing.

Why news publishers will probably never solve their keyword blocking problem

Simon Owens's Media Newsletter • 449 implied HN points • 03 Jan 25
💼 Business Media Advertising Marketing Content creation Technology
  1. News publishers struggle with keyword blocking, which prevents ads from appearing next to even safe content. This leads to a loss of potential revenue, as brands avoid placing ads near any political content.
  2. Affiliate links can be affected by browser extensions like Honey, which may replace original links with their own. This means creators might miss out on commissions they rightly earned.
  3. Sports team social media managers are often underpaid compared to other industries, despite the high demands of the job and the expectation of constant engagement.

How Substack's follow feature betrays its original mission

Taylor Lorenz's Newsletter • 7643 implied HN points • 28 Oct 24
🕹 Technology Social media Content creation Digital marketing User Experience
  1. The follow feature on Substack helps creators gain visibility but makes them lose ownership of their audience. This is a shift from Substack's original purpose of allowing creators to connect directly with their subscribers.
  2. Writers are now juggling between growing their follower counts and keeping their newsletter subscriptions growing. This split can make them feel pressured to create even more content, complicating their strategies.
  3. Substack's follow feature could confuse users, as some may think they are subscribed when they're only following. Educating users on this difference could help creators maintain stronger connections with their audience.

Calling All Future Medium Superstars: Medium School Opens Its Doors

Kristina God's Online Writing Club • 1059 implied HN points • 20 Jul 24
🚌 Education Writing Online Courses Content creation Community Building Coaching
  1. Medium School is a new course that helps people write on Medium and earn money. It's designed to build confidence and make writing fun.
  2. The course is only $9 a month and gives access to a community of fellow writers and helpful resources. It's great for anyone wanting to improve their writing skills.
  3. You'll also get access to a Substack School for extra support on that platform. Both platforms can work together without doubling your work.

in the belly of the MrBeast

Never Met a Science • 394 implied HN points • 13 Jan 25
🎭️ Culture Media Social media Entertainment Influencers Content creation
  1. MrBeast focuses on making videos that work specifically for YouTube. He believes that success comes from understanding the platform and its audience, rather than traditional video-making skills.
  2. His success relies on a deep study of metrics like viewer engagement. The more people watch a video, the better it does, which is crucial for growing his channel.
  3. MrBeast aims to stay true to himself while being highly responsive to audience feedback. His content is shaped by what viewers want, blurring the lines between creator and audience.

Non-political content online gets nerfed; AIs never got superintelligent in e-sports; Is "selling out" no longer a thing?

The Intrinsic Perspective • 5349 implied HN points • 22 Nov 24
🎭️ Culture Digital Media Content creation Social Dynamics Public Discourse Political landscape
  1. Non-political content online is getting less attention and support, making it harder for diverse topics to be discussed. People are increasingly getting trapped in their own echo chambers instead of engaging with differing viewpoints.
  2. AI companies seem to have moved away from competing in e-sports, possibly due to the challenges of creating truly intelligent systems. This shows that superintelligent AIs aren't as close as some had hoped.
  3. The idea of 'selling out' doesn't seem to carry the same weight anymore. Artists and creators are finding new ways to monetize their work without the same stigma attached to commercial success.

The Viral Yard Cleanup Edition

Why is this interesting? • 904 implied HN points • 03 Dec 24
💼 Business Marketing YouTube Entrepreneurship Content creation Social media
  1. YouTube can be a platform where people showcase unique services, like yard cleanup videos. This combines marketing, good deeds, and entertainment all in one.
  2. Some lawn care businesses gain popularity by documenting their free work on overgrown properties. This not only helps others but also helps them grow their online presence.
  3. Creating content that viewers enjoy is essential in modern marketing. It's better to show entertaining ideas rather than strictly promoting services.

Don't Snooze on Substack Notes. The Opportunities for Writers Are Stupid Crazy | Interview with David Mcllroy

Kristina God's Online Writing Club • 3037 implied HN points • 02 May 24
💼 Business Writing Social media Content creation Marketing Entrepreneurship
  1. Substack Notes is a great place for writers to grow their audience without the hassle of traditional social media. It allows you to own your following and make real connections.
  2. Many writers are not using Substack Notes effectively, missing out on its community benefits. Engaging with this feature can lead to rapid growth in subscribers.
  3. Substack Notes is ad-free and helps writers discover one another, creating a refreshing social media experience focused on writing and community.

Two years of Artificial Ignorance

Artificial Ignorance • 92 implied HN points • 11 Feb 25
🕹 Technology AI Writing Substack Social media Content creation
  1. Consistency in publishing is key. Writing regularly helps build your voice and keeps your audience engaged.
  2. Feedback from readers is really important. It's tough to improve without knowing what your audience enjoys or wants.
  3. Trying new things is a part of the journey. Some experiments, like podcasts or workshops, might not go as planned, but they teach valuable lessons for the future.

What I Learned From Editing Substack Reads

Castalia • 2378 implied HN points • 20 May 24
📚 Literature Writing Editing Publishing Content creation Market research
  1. Substack is packed with all kinds of content, making it hard to find what matters to you. It's better to think about how to reach a wider audience rather than just focusing on your own style.
  2. The platform seems to have more older writers than younger ones. Younger writers might not realize how useful Substack can be for launching their careers.
  3. Substack shows the power of democratic expression with lots of voices and ideas. However, the vast amount of content can make it feel overwhelming and make each writer feel less unique.

Why Did Social Media Go to War Against Writers?

The Honest Broker • 23970 implied HN points • 22 Sep 23
🕹 Technology Social media Platforms Writers Content creation
  1. Social media platforms like Twitter and Facebook are becoming hostile towards writers, leading many to leave.
  2. Substack and similar platforms are providing alternative models that support writers and creators more effectively.
  3. The economics of social media platforms prioritize generating revenue from ads and scrolling, making it challenging for long-form content like articles to thrive.