The hottest Content creation Substack posts right now

And their main takeaways
Category
Top Technology Topics

The end of the live streamer mega deals

Simon Owens's Media Newsletter • 149 implied HN points • 10 Jan 25
💼 Business Media Streaming Marketing Content creation Publishing
  1. Many livestreamers who signed huge contracts with platforms like YouTube and Mixer are now returning to Twitch as their contracts end. It shows a shift back to where they started, highlighting the unpredictable nature of streaming deals.
  2. Podcasts, especially video podcasts, are growing in value and popularity. They offer creators a chance to reach more people and compete better with big media, but they still aren't fully recognized by traditional media companies.
  3. Apple TV+ is cleverly marketing its shows by giving away earlier seasons for free on platforms like Roku. This approach can attract new subscribers and create buzz for upcoming seasons, but not all streaming services are doing this.

The 1 Person Content Engine

Tiny Empires • 61 implied HN points • 09 Jan 25
💼 Business Marketing Entrepreneurship Content creation Small business Online business
  1. You can create a lot of content quickly by using a system. Start by thinking of key client wins and common questions to build your main topics.
  2. Break down your stories into different formats for various platforms. One story can give you multiple posts on LinkedIn, Twitter, and Instagram.
  3. Stay consistent with your content schedule and review it often. Adjust as needed to keep it working well for you.

Live video is available to all publishers in the Substack app

Substack Blog • 373 implied HN points • 14 Jan 25
🕹 Technology Social media Content creation Video Streaming Online Publishing User engagement
  1. Live video is now available to all Substack publishers. This feature lets you connect with your audience and collaborate with other creators in real time.
  2. Collaborative livestreams are really effective. Working with other publishers can help you reach more people and keep your audience engaged.
  3. After your live session, you can share recordings and AI-generated clips on social media. This helps keep the conversation going and attract more subscribers.

Here’s to the First Million Free Pressers—And the Next

Common Sense with Bari Weiss • 4405 implied HN points • 28 Dec 24
📰 News Journalism Media Public Trust Subscriptions Content creation
  1. The Free Press has grown to one million subscribers by focusing on delivering honest journalism. People are looking for trustworthy news that reflects reality.
  2. Instead of just rejecting old media, The Free Press aims to provide valuable content that people need. They emphasize the importance of pursuing truth in their reporting.
  3. The growth of The Free Press shows that many people still care about real journalism and want to support it. This gives hope for the future of journalism as a whole.

The Algorithmic Bridge in 2024

The Algorithmic Bridge • 456 implied HN points • 30 Dec 24
🕹 Technology AI Writing Content creation News Coverage Digital Trends
  1. Balancing speed and quality is important. Sometimes it's better to be fast, and other times it's key to focus on a well-made piece.
  2. It's easy to write for your audience and lose sight of your own interests. Keeping true to your curiosity helps keep your writing authentic.
  3. Instead of stressing about subscriber numbers, focus on consistent writing. Let yourself write freely without worrying about stats.
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Why news publishers will probably never solve their keyword blocking problem

Simon Owens's Media Newsletter • 399 implied HN points • 03 Jan 25
💼 Business Media Advertising Marketing Content creation Technology
  1. News publishers struggle with keyword blocking, which prevents ads from appearing next to even safe content. This leads to a loss of potential revenue, as brands avoid placing ads near any political content.
  2. Affiliate links can be affected by browser extensions like Honey, which may replace original links with their own. This means creators might miss out on commissions they rightly earned.
  3. Sports team social media managers are often underpaid compared to other industries, despite the high demands of the job and the expectation of constant engagement.

The age of SUPERCONTENT

The Sociology of Business • 957 implied HN points • 21 Oct 24
💼 Business Marketing Branding Content creation Digital Media Consumer behavior
  1. Brands are becoming content creators to engage a wider audience, not just their customers. They create fun and informative content to attract fans and observers.
  2. Today's successful content is often found in show business style, blending storytelling and entertainment across various platforms. This means brands are constantly producing engaging material that keeps their audience interested.
  3. Content is vital for a brand's success, often affecting how products are viewed and sold. Good content can help a brand stand out and become more discoverable, especially in a crowded market.

First, Do Not Suck: A Video Presentation on Which Writing Advice to Take (and Which Not To) for Subscribers

Freddie deBoer • 2908 implied HN points • 16 Dec 24
🚌 Education Writing Skills Teaching Methods Literary Analysis Content creation Pedagogy
  1. Not all writing advice is helpful; some common tips can actually hinder writers. It's important to find advice that really benefits your style and needs.
  2. Tools like pronouns and the passive voice can be useful in writing, contrary to popular belief. Embracing different writing styles can enhance your work.
  3. Improving as a writer involves a lot of practice and feedback. It's normal to struggle with gaining an audience or making money, even if you see your writing getting better.

Non-political content online gets nerfed; AIs never got superintelligent in e-sports; Is "selling out" no longer a thing?

The Intrinsic Perspective • 5349 implied HN points • 22 Nov 24
🎭️ Culture Digital Media Content creation Social Dynamics Public Discourse Political landscape
  1. Non-political content online is getting less attention and support, making it harder for diverse topics to be discussed. People are increasingly getting trapped in their own echo chambers instead of engaging with differing viewpoints.
  2. AI companies seem to have moved away from competing in e-sports, possibly due to the challenges of creating truly intelligent systems. This shows that superintelligent AIs aren't as close as some had hoped.
  3. The idea of 'selling out' doesn't seem to carry the same weight anymore. Artists and creators are finding new ways to monetize their work without the same stigma attached to commercial success.

Thank You for 100k: A Journey Through 2024 and Beyond

SeattleDataGuy’s Newsletter • 294 implied HN points • 31 Dec 24
💼 Business Consulting Data Analysis Content creation Leadership Community Building
  1. In 2024, I gained over 100,000 subscribers on both YouTube and Substack. I really appreciate the support and plan to create even better content next year.
  2. This year showed trends like cloud data migrations and smaller, fractional data teams, which are changing how companies handle data. It's important to keep an eye on these shifts in the data world.
  3. Looking ahead to 2025, I want to finish my book on data leadership and offer more webinars and mini-courses. I'm excited to engage even more with my readers and build a community.

How Substack's follow feature betrays its original mission

Taylor Lorenz's Newsletter • 7643 implied HN points • 28 Oct 24
🕹 Technology Social media Content creation Digital marketing User Experience
  1. The follow feature on Substack helps creators gain visibility but makes them lose ownership of their audience. This is a shift from Substack's original purpose of allowing creators to connect directly with their subscribers.
  2. Writers are now juggling between growing their follower counts and keeping their newsletter subscriptions growing. This split can make them feel pressured to create even more content, complicating their strategies.
  3. Substack's follow feature could confuse users, as some may think they are subscribed when they're only following. Educating users on this difference could help creators maintain stronger connections with their audience.

Join me for a live call on Thursday

Simon Owens's Media Newsletter • 49 implied HN points • 06 Jan 25
💼 Business Entrepreneurship Media Networking Online Courses Content creation
  1. There will be a live Zoom call for subscribers to learn about building media businesses. It's a chance to ask questions and interact with successful media entrepreneurs.
  2. The call is scheduled for Thursday, January 9th at 11 AM. This is a great opportunity for those interested in media to gain insights from experienced guests.
  3. Only paid subscribers can join the call, ensuring a focused and engaging environment for discussion and learning.

You should pay attention to Kai Cenat

Taylor Lorenz's Newsletter • 2687 implied HN points • 22 Nov 24
🎭️ Culture Media Live Streaming Entertainment Content creation Pop culture
  1. Live streaming is gaining popularity and becoming a larger part of how we consume media. More people are looking for communal experiences online.
  2. Kai Cenat's recent subathon has broken records and shows the strong connection between streamers and their audiences. His success highlights a shift in how we engage with entertainment.
  3. Various platforms like YouTube Gaming, Kick, and TikTok Live are growing, leading to more options and diversity in live streaming. This change shows that viewers are exploring different types of content and creators.

Does Bluesky have the juice?

Read Max • 4426 implied HN points • 15 Nov 24
🕹 Technology Social media Digital Culture User engagement Content creation
  1. Bluesky is growing quickly, with many users moving from Twitter. However, it's still not as big as Twitter or Threads, raising questions about its ability to truly replace Twitter.
  2. The users joining Bluesky are mainly liberal and politically engaged, which might limit the diversity of content compared to Twitter's broader audience.
  3. YouTube viewers seem to value two main qualities: curiosity and the ability to dominate in debates. These characteristics shape how people engage with political ideas online.

How Fireship became YouTube's favorite programmer

engineercodex • 635 implied HN points • 09 Oct 24
🕹 Technology Software Education Media Trends Content creation
  1. Fireship's videos are short and fast-paced. This keeps viewers engaged and encourages them to watch more.
  2. He uses humor to make learning fun. His jokes and memes help explain complex topics in a way that's easy to understand.
  3. Fireship combines trending topics with timeless content. This strategy helps him attract a lot of views both right away and over time.

One of YouTube's biggest channels is opening a massive production studio

Taylor Lorenz's Newsletter • 2000 implied HN points • 21 Nov 24
🎭️ Culture Media Entertainment Social media Influencers Content creation
  1. Alan Chikin Chow is opening a large 10,000-square-foot studio in Los Angeles to create content for platforms like YouTube, TikTok, and Instagram. This shows how creators can compete with big Hollywood studios.
  2. His YouTube series, 'Alan's Universe', is really popular, getting millions of views with stories aimed at a young audience, especially girls. It combines K-drama themes with relatable storylines.
  3. Alan wants to expand 'Alan's Universe' into movies, TV shows, and more, showing that content creation is changing and that anyone with a good idea and the right skills can succeed.

Is Spotify the new YouTube?

Taylor Lorenz's Newsletter • 2448 implied HN points • 15 Nov 24
🕹 Technology Social media Streaming Content creation
  1. Spotify is introducing a program for creators that lets them earn money from video podcasts based on views, similar to YouTube. This gives creators more ways to make money beyond just ads.
  2. The number of users watching video podcasts on Spotify is growing quickly, showing that there's a chance for creators to attract audiences from YouTube.
  3. However, creators may face challenges in getting visibility on Spotify since it doesn't have an algorithm like YouTube to promote their content effectively.

This is NOT my essay

Jeff Giesea • 279 implied HN points • 17 Oct 24
🕹 Technology AI Ethics Creative Process Digital Tools Content creation Intellectual Property
  1. Using AI tools can change how we think about writing and creation. When we use apps to help us, it makes the process different from traditional writing.
  2. The idea of an original creation is becoming less clear. With many voices and influences in AI, it’s hard to say who truly owns the work.
  3. Collaboration with technology might be the new way to create. Instead of being solo artists, we are now partners with our tools, reshaping what creating really means.

The newsletter platform wars heat up

Simon Owens's Media Newsletter • 548 implied HN points • 18 Dec 24
💼 Business Media Entrepreneurship Streaming Content creation Subscription Models
  1. The newsletter market is competitive as platforms like Substack and Beehiiv fight for creators. Beehiiv aims to help creators monetize with ads better than Substack, which focuses on subscriptions.
  2. Big media companies see theatrical releases as a way to boost streaming views. They think that cinema buzz can lead to more interest in streaming the same content later.
  3. Forbes is moving away from freelance writers due to changes in Google's policies. They're focusing more on their internal content to adapt to new search engine challenges.

2.8k

Ali's Newsletter • 39 implied HN points • 27 Oct 24
🎭️ Culture Media Content creation Social Platforms Digital Identity
  1. YouTube videos can stay relevant for a long time, unlike posts on other social media that quickly disappear.
  2. Creating videos helps build trust with your audience and shows your true self, making you stand out.
  3. Vlogging can be challenging but rewarding, especially when you think about leaving a lasting mark for future generations.

Note on Tonight's ATW Livestream: 8 pm ET, also on Substack

TK News by Matt Taibbi • 2227 implied HN points • 18 Nov 24
🎙 Podcasts Livestream Accessibility Media Content creation Audience engagement
  1. The show is trying new ways to make it easier for people to watch. They want to reach more viewers by streaming it on different platforms.
  2. The livestream will be available on X/Twitter and the Substack app, helping more people join in.
  3. Viewers will get an email notification when the show goes live, so they won’t miss it.

New read-aloud voices, quote restacks, and Note stats

Substack • 549 implied HN points • 18 Dec 24
🕹 Technology Product Updates Content creation Social media User engagement Community Building
  1. Substack has introduced new ways to share quotes, making it easier for readers to customize and share their favorite parts of posts. This fresh look helps quotes stand out better.
  2. Publishers can now track how their Notes are performing with stats showing new subscribers, clicks, and shares. This can help creators understand what their audience likes.
  3. There are new text-to-speech voices available to enhance the listening experience for readers. Publishers can pick different voices for their posts, making listening more enjoyable.

The Viral Yard Cleanup Edition

Why is this interesting? • 904 implied HN points • 03 Dec 24
💼 Business Marketing YouTube Entrepreneurship Content creation Social media
  1. YouTube can be a platform where people showcase unique services, like yard cleanup videos. This combines marketing, good deeds, and entertainment all in one.
  2. Some lawn care businesses gain popularity by documenting their free work on overgrown properties. This not only helps others but also helps them grow their online presence.
  3. Creating content that viewers enjoy is essential in modern marketing. It's better to show entertaining ideas rather than strictly promoting services.

Reflections on 2024 and Exciting Plans for 2025

Confessions of a Code Addict • 529 implied HN points • 18 Dec 24
🕹 Technology Software Development Community Building Content creation Subscriptions Programming Languages
  1. The community grew a lot in 2024, from 4,212 to about 9,380 readers. This shows that more people are enjoying the content and getting involved.
  2. There will be new perks for paid subscribers in 2025. This includes early access to articles and a new series sharing resources and interesting materials.
  3. Upcoming live sessions will include interactive discussions on research papers. This will help everyone understand complex topics better together.

My Wronggest Content

Jacob’s Tech Tavern • 656 implied HN points • 26 Nov 24
🕹 Technology Social media Software Development Marketing Content creation Programming
  1. Posting wrong code online can lead to getting helpful feedback from others. Sometimes people are quick to point out mistakes, but that can help you learn.
  2. Using social media regularly can grow your audience. Posting interesting and engaging content helps attract more subscribers.
  3. Accepting criticism is important. It can be tough to hear people say your work is bad, but it's a chance to improve and grow.

High Growth Engineer Update/Break

High Growth Engineer • 586 implied HN points • 01 Dec 24
🕹 Technology AI Tools Personal Growth Mental health Content creation Community Building
  1. The writer is taking a break for at least four weeks to recharge and think about what they want to focus on moving forward. This time off is important for their mental health.
  2. When they return, there won't be a strict weekly writing schedule. They plan to prioritize quality over quantity and write when they feel inspired.
  3. The writer has ideas for new projects, like building AI tools, writing a book, or starting a community for discussions. They want to use the extra time effectively to provide more value.

My afternoon with The Rizzler

Taylor Lorenz's Newsletter • 2955 implied HN points • 18 Oct 24
🕹 Technology Social media Cryptocurrency Digital marketing Content creation Product Development
  1. The Rizzler is a popular third grader who went viral on social media and maintains a normal life despite his fame. His dad supports him but has no plans to push a long-term online career for him.
  2. Using tech like 'dumb phones' won't solve problems with technology use; people need to learn how to manage their time and choices better instead. It’s more about personal control rather than blaming gadgets.
  3. Sam Altman is trying to make an eye-scanning orb a reality for verifying identities with AI, although it's facing challenges like getting people to use it. They're now offering delivery for these orbs, similar to food delivery.

Bullet Points: 2025 is going great so far

The Future, Now and Then • 121 implied HN points • 03 Jan 25
🕹 Technology AI Social media Content creation
  1. An explosion of a Cybertruck in Las Vegas might symbolize the wild unpredictability of 2025. It reflects how many unexpected and chaotic events define the year.
  2. Meta is trying to push AI chatbots that seem out of touch with what people actually want. This decision raises questions about the company's direction and understanding of its users.
  3. A recent debate about Elon Musk's management of Twitter showed how polarized opinions can be. Many arguments are rooted in personal biases, rather than objective analysis of the impacts.

From TikTok to Substack: Should we welcome digital refugees?

storyvoyager • 17 implied HN points • 13 Jan 25
🎭️ Culture Digital Culture Community Building Social media Cultural differences Content creation
  1. Substack is trying to attract TikTok users who might be looking for a new home if TikTok gets banned. This could bring a lot of new voices to the platform.
  2. Some current Substack users are worried that TikTok creators will change the community's vibe. They fear that the special, thoughtful atmosphere of Substack might be lost.
  3. Despite the concerns, this could be a unique chance for Substack to grow and mix creative styles. It could help create more meaningful and in-depth content without losing its roots.

Should you sell your words to AI?

In My Tribe • 516 implied HN points • 30 Nov 24
🕹 Technology AI Ethics Digital Rights Content creation Intellectual Property
  1. Selling your words to AI can be seen as a smart idea, especially if it helps share your insights with more people. It could lead to interesting discussions and a chance to educate others.
  2. Some believe that using AI this way could harm the trust between a writer and their readers. They think that real human connection is essential in writing and shouldn't be replaced by machines.
  3. Personal legacy matters a lot. For some, like older writers, having an AI that reflects their thoughts can be a way to continue sharing their ideas even after they're gone.

Hey, thanks friends!

Disaffected Newsletter • 2238 implied HN points • 17 Jul 24
🎙 Podcasts Media Content creation Freelancing Subscriptions Personal Stories
  1. The creator is thankful for their subscribers and the support they provide. It's great to have people interested in the work.
  2. Having subscribers helps with finances, especially after transitioning to freelancing. It means a lot to get paid for their content.
  3. New essays will be coming soon, despite a busy week with work and shows. The creator wants to keep engaging with their audience.

A Course To Make Them Care

Everything Is Amazing • 760 implied HN points • 15 Nov 24
🚌 Education Storytelling Writing Non-fiction Content creation Communication
  1. Storytelling is more than just good writing; it's its own skill that can be developed. You can tell a great story even if the writing isn’t perfect.
  2. Storytelling isn’t just something for kids; it’s used in many professions, like therapy, business, and even law. It’s a tool that's relevant everywhere in life.
  3. You can learn to tell stories effectively; it’s not just a natural talent. Everyone has the potential to become a better storyteller with practice.

Always. Be. Blogging.

Silver Bulletin • 1057 implied HN points • 22 Nov 24
💼 Business Entrepreneurship Marketing Content creation Digital Media Subscription Models
  1. Blog regularly to grow your audience. Consistent posting keeps your readers engaged and helps you establish a routine.
  2. Make your content stand out with catchy headlines and good structure. A strong opening and good promotion can lead to more readers and subscribers.
  3. Think about your unique insights and be ready to share them when relevant news happens. Timeliness and originality can help your writing hit home runs.

You Shouldn't Start a Newsletter in 2024

Kristina God's Online Writing Club • 3776 implied HN points • 24 May 24
💼 Business Entrepreneurship Marketing Content creation Digital Media Online business
  1. You don't need a big following to start a newsletter. You can grow your email list right from the beginning, and it's more valuable than just chasing followers.
  2. You can write about broad topics and narrow down later. Starting vague is okay, and you can figure out your niche as you go along.
  3. Having a small, engaged audience can be more profitable than a large one. Even with just a few subscribers, you can still earn good money if they truly care about your content.

The Fastest Way to Make Money with Your Newsletter in 2024 📧

Kristina God's Online Writing Club • 1878 implied HN points • 06 Jul 24
💼 Business Entrepreneurship Marketing Content creation Digital Media Monetization
  1. Short newsletters are becoming more popular. People prefer quick reads over long articles.
  2. Atomic newsletters focus on one idea and are usually around 250 words. This makes it easier to create content and determine what your audience likes.
  3. To make money from newsletters, use methods like affiliate links or sponsorships. This can help you earn income without much extra effort.

Substack Anniversary

Castalia • 2018 implied HN points • 25 Jun 24
📚 Literature Writing Publishing Community Digital Media Content creation
  1. Starting a Substack can be a great decision for writers. It offers a chance to connect with a community and share their work without the typical constraints of traditional publishing.
  2. The challenges of internet writing include keeping readers engaged and dealing with financial uncertainties. Writers should focus on expressing their true thoughts rather than just chasing popularity.
  3. Substack represents a shift in how content can be shared, allowing more freedom for writers. It's seen as a positive alternative to other social media platforms, encouraging meaningful and longer-form writing.

Calling All Future Medium Superstars: Medium School Opens Its Doors

Kristina God's Online Writing Club • 1059 implied HN points • 20 Jul 24
🚌 Education Writing Online Courses Content creation Community Building Coaching
  1. Medium School is a new course that helps people write on Medium and earn money. It's designed to build confidence and make writing fun.
  2. The course is only $9 a month and gives access to a community of fellow writers and helpful resources. It's great for anyone wanting to improve their writing skills.
  3. You'll also get access to a Substack School for extra support on that platform. Both platforms can work together without doubling your work.

Bet on YouTube

Political Currents by Ross Barkan • 46 implied HN points • 21 Dec 24
🕹 Technology Social media Streaming Content creation Digital innovation Tech Companies
  1. YouTube is growing and could become the main streaming service, taking over traditional TV as more people cut their cable. It’s very popular and has a huge library of music and videos.
  2. While many tech innovations are disappointing, YouTube stands out as a great platform for finding unique content like deep cuts in music and various genres of videos.
  3. Even though big companies like Google and Meta seem powerful, there’s a lot of creativity and energy in smaller communities on YouTube that could change things in the future.

Why Did Social Media Go to War Against Writers?

The Honest Broker • 23970 implied HN points • 22 Sep 23
🕹 Technology Social media Platforms Writers Content creation
  1. Social media platforms like Twitter and Facebook are becoming hostile towards writers, leading many to leave.
  2. Substack and similar platforms are providing alternative models that support writers and creators more effectively.
  3. The economics of social media platforms prioritize generating revenue from ads and scrolling, making it challenging for long-form content like articles to thrive.