The hottest Brand Strategy Substack posts right now

And their main takeaways

Category

Top Business Topics

How brands make culture

The Sociology of Business • 1297 implied HN points • 15 Jan 24

💼 Business Marketing Entertainment Collaboration Brand Strategy

Brand marketing has shifted from promoting products to making noise and cultural impact.
Modern brand marketing focuses on entertainment, providing constant content and unique campaigns.
Brands should engage existing fans, prioritize collaborations, and emphasize emotional connections over traditional promotion.

The menswear playbook

The Sociology of Business • 1120 implied HN points • 02 Jan 24

🪞 Fashion & Beauty Global Market Brand Strategy

Menswear has experienced significant growth and innovation in the past decade, focusing on sophistication, luxury leisurewear, and reimagined workwear.
The global men's apparel market generated $555.3 billion revenue in 2023, with casualwear like knitwear and sneakers driving much of the growth.
Developing a strong menswear strategy involves aligning with brand vision, defining wear scenarios, and owning specific aesthetic pillars for the brand.

💡Help people tell stories!

First 1000 • 648 implied HN points • 29 Jun 23

💼 Business Marketing Entrepreneurship Startups Advertising Brand Strategy

Good stories are unique and offer a fresh perspective.
Surprising stories disrupt expectations and contain unexpected twists.
Truthful stories, whether fact or fiction, resonate well with audiences.

Resilience Series Part 2: Lotus Bakeries

Business Breakdowns • 334 implied HN points • 19 Sep 23

💼 Business Brand Strategy Revenue growth Market Expansion

Lotus Bakeries started in 1932 with a caramelized cookie named after the flower which stands for purity.
They gained popularity by branding Biscoff as a perfect snack to complement coffee on airplanes.
Lotus Bakeries expanded into healthier snacks and acquisitions to ensure resilience and steady growth.

How Product Marketing is taking place on social media

The Social Juice • 19 implied HN points • 26 Jan 24

💼 Business Product Marketing Social media Content Brand Strategy Market Analysis

Long-term partnerships with influencers are more effective than short-term sponsorships for product marketing.
Engaging in discussion-focused content on platforms like Reddit can drive better product recommendations and feedback.
Product marketing for streaming services should focus on brand positioning and unique selling points rather than just promoting content.

Get a weekly roundup of the best Substack posts, by hacker news affinity:

Email go brrp 📧😵

Mehdeeka • 1 implied HN point • 04 Oct 23

💼 Business Marketing Customer Engagement Content creation Brand Strategy

Emails take a lot of effort to put together, from content to design.
Product-focused emails should include new releases, roadmap announcements, customer use cases, and more.
Product update emails should focus on value propositions, use cases, include a call to action, and can be repurposed as evergreen content.

You know what really shits me

Mehdeeka • 0 implied HN points • 12 Apr 23

💼 Business Marketing SEO Brand Strategy Content Strategy

Starting a marketing strategy based only on what successful large brands do may not work for smaller businesses.
Investing in SEO and organic search may not always bring in customers as expected, especially for companies with less than $10M ARR.
To improve marketing effectiveness, consider looking at the strategy evolution of companies a step ahead and collecting feedback directly from customer-facing teams.