PLG Monetized

Latest PLG pricing and monetization news

The hottest Substack posts of PLG Monetized

And their main takeaways

Wistia, Codecademy and Mailchimp March Pricing Updates

39 implied HN points • 30 Mar 23

💼 Business Monetization

Wistia prioritized key features on their pricing page to increase click-through rates.
Codecademy raised prices on a specific plan, showing that selective price increases can manage risk.
Mailchimp introduced free trials for paid plans, using a reverse trial approach to showcase premium features.

Your Guide to PLG Pricing Models

19 implied HN points • 16 Feb 23

💼 Business SaaS Pricing Models Revenue growth Monetization

Choosing the right pricing model can significantly impact a company's revenue and growth.
Seat Based Pricing is the most common model among the top 250 SaaS companies.
Usage Subscription model involves multiple tiers with built-in usage metrics.

3 Simple Pricing Experiments You Can Set up in a Day

19 implied HN points • 13 Apr 23

💼 Business Marketing Monetization Experiments

Pricing experiments don't have to be complicated - even simple changes can make a big impact.
Consider re-shuffling features on your pricing page to optimize button click-through rates.
Changing copy and emphasizing annual savings are also effective pricing experiments.

Your Guide to PLG Feature Gating

1 HN point • 08 Dec 22

Feature gating can drive revenue expansion by offering exclusive features to higher tiered customers.
Use free trials to let users experience gated features before committing to purchase.
Adjust pricing plans based on user feedback to optimize feature gating strategy.

In-Depth Guide to PLG Monetization

0 implied HN points • 01 Dec 22

PLG Monetization involves converting product value to revenue in the self-serve product experience.
Key elements in PLG Monetization include pricing pages, checkout flows, plans and prices, paywalls, upgrade flows, freemium, free trial flows, and reverse trials.
Experimentation and optimization are crucial in PLG Monetization to drive revenue growth.

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2023 PLG Price Increases - 47.43% on Average

0 implied HN points • 14 Mar 23

💼 Business SaaS Monetization Pricing Growth Data Analysis

On average, SaaS companies increased prices by 47.43% in 2023.
Consider the impacts of price increases on MRR, churn, and conversion rates before making changes.
Communicate changes, provide playbooks to teams, and decide on grandfathering existing customers when raising prices.