The hottest Monetization Substack posts right now

And their main takeaways
Top Business Topics
Simon Owens's Media Newsletter • 274 implied HN points • 23 Feb 24
  1. Traditional media outlets are not fully utilizing the monetization potential of their YouTube channels, missing out on significant revenue opportunities.
  2. Newsletter advertising has experienced growth despite challenges faced by the larger advertising industry, with brands noting higher engagement and return on investment.
  3. John Oliver's YouTube channel for Last Week Tonight showcases high engagement with fewer videos compared to other late night shows, yet HBO is not directly monetizing it, highlighting a missed opportunity for revenue.
Simon Owens's Media Newsletter • 224 implied HN points • 21 Feb 24
  1. Advertisers won't easily fund news due to activist campaigns pressuring them to choose where ads appear.
  2. The use of keyword blocklists by advertising agencies has made it difficult to monetize hard news through advertising alone.
  3. Organizations are urging brands to support trusted news sites to ensure journalism is adequately funded, but the path forward is challenging.
Working Theorys • 52 implied HN points • 23 Feb 24
  1. A great premise gives context and comfort for users to engage in actions they might otherwise find challenging
  2. Great premises are the foundation of successful products and brands, normalizing behaviors or beliefs that were previously not accepted or considered mainstream
  3. Powerful premises lead to strong identities for products and businesses, shaping brand decisions and marketing strategies
Yassine Meskhout • 393 implied HN points • 09 Feb 24
  1. The writer turned on paid subscriptions, but values being read over being paid and doesn't plan to put writing behind a paywall.
  2. The writer mentions not needing money due to getting paid well in their job, expressing gratitude for readers' interests and potential financial support for more writing time.
  3. The writer's writing schedule is irregular due to their job, but hopes it can become financially sustainable in the future to write full-time.
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The Watch • 2631 implied HN points • 27 Dec 23
  1. Substack has faced controversy over hosting white supremacists and other objectionable content
  2. Switching platforms can be risky for content creators like the author due to potential loss of subscribers and audience
  3. The author suggests direct support via other payment methods for those who want to support writers on Substack without contributing to the company
The Commonplace • 809 implied HN points • 24 Jan 24
  1. The author aims to have a different approach to monetization by avoiding aggressive sales tactics and simply reminding readers about paid subscription options once a year.
  2. The author values creating a space free from excessive ads and calls to action, focusing more on providing quality content for readers.
  3. The author emphasizes that while money is appreciated, what truly matters to them is the readers enjoying and benefiting from their writing.
Growth Croissant • 963 implied HN points • 19 Jan 24
  1. Building a media business as an individual is challenging and requires hard work and consistency.
  2. As a media business grows, managing growth, monetization, and tech can become distracting from the core creative efforts.
  3. To bridge the resource gap between large media companies and individual creators, providing hands-on support for tech and growth can be beneficial.
Kyle Poyar’s Growth Unhinged • 433 implied HN points • 10 Jan 24
  1. Rewind's success story includes starting with a different product and pivoting to a viral AI hit
  2. The decision to monetize from day one helped Rewind grow rapidly but required continuous iteration on pricing strategies
  3. Rewind's approach to leveraging product-led growth (PLG) includes emphasizing viral loops and frequent product launches
TechTalks • 334 implied HN points • 15 Jan 24
  1. OpenAI is building new protections to safeguard its generative AI business from open-source models
  2. OpenAI is reinforcing network effects around ChatGPT with features like GPT Store and user engagement strategies
  3. Reducing costs and preparing for future innovations like creating their own device are part of OpenAI's strategy to maintain competitiveness
Have You Played? • 58 implied HN points • 07 Feb 24
  1. Episode XOXO is a game with interactive stories centered on romance and with different story conventions.
  2. The game's choices may have little impact on the plot, but its approachability and ease make it popular and profitable.
  3. The stories in Episode XOXO are designed for quick engagement, but may reflect traditional stereotypes and are influenced by monetization.
Entry Level Investing • 50 implied HN points • 06 Feb 24
  1. Open-source foundation models need to eventually make money to sustain themselves.
  2. One way for open-source models to monetize is by cross-selling into profitable products.
  3. Charging a markup on inference costs could also be a strategy for open-source model providers to generate revenue.
Artificial Ignorance • 142 implied HN points • 18 Jan 24
  1. GPTs are valuable for improving productivity with advanced prompts, document uploads, and external APIs.
  2. Building a business solely around GPTs is challenging due to factors like limited IP protection, competition, and uncertain revenue sharing.
  3. The true potential of GPTs lies in internal company use cases, where they can enhance efficiency and workflow automation.
The GameMakers Letter • 137 implied HN points • 17 Jan 24
  1. Monopoly GO seems to be a successful mobile game, generating significant revenue and downloads
  2. The concept of profitability in free-to-play games can be complex, with various factors influencing true financial performance
  3. There may be discrepancies in claims of profitability, as success in the game industry can be evaluated differently
Elena's Growth Scoop • 2063 implied HN points • 21 Apr 23
  1. Starting as a solopreneur is like starting any other business, using skills from your job to help grow yourself.
  2. For solopreneurs, differentiation comes from specificity in knowledge, focusing on specific industries or business models.
  3. As a solopreneur, build a portfolio of monetizable services and explore advising opportunities for a flexible and potentially more rewarding path.
benn.substack • 991 implied HN points • 14 Apr 23
  1. dbt Labs' success has had a significant impact on people's lives by providing better job opportunities and higher salaries in the data industry.
  2. Despite its success, dbt Labs may face increasing competition in the future from startups and other companies that are challenging its position in the market.
  3. dbt Labs could consider evolving its business strategy by focusing on its community, exploring new product opportunities, or even exploring options like selling the company to better align with market trends and potential challenges.
Simon Owens's Media Newsletter • 798 implied HN points • 28 Apr 23
  1. Newsletter writers should reintroduce themselves at the beginning of each newsletter to provide context for new subscribers.
  2. Content monetization is easier than ever, but building an audience is becoming more challenging for creators.
  3. To increase sponsorship revenue, consider strategies like recruiting sponsors from your own audience, joining ad exchanges, and hiring sales staff.
Department of Product • 648 implied HN points • 18 May 23
  1. Google is changing its search results page to prioritize AI-generated information over blue links, presenting a strategic dilemma for tech companies.
  2. DuoLingo saw impressive revenue growth thanks to their new monetization machine, DuoLingo Max, leveraging proprietary machine learning models and GPT-4.
  3. A new startup, Async, aims to streamline asynchronous voice communication for corporate environments, offering a potential solution for message management overload.
Drezner’s World • 786 implied HN points • 31 Mar 23
  1. Twitter is changing their verification program and making it tied to subscribing to Twitter Blue for $8 a month.
  2. There is controversy and dissatisfaction among users about having to pay to keep their blue checkmark.
  3. Elon Musk's decisions regarding Twitter's verification system and revenue generation strategies have faced criticism and led to speculation about his ability to run the company.