The hottest Monetization Substack posts right now

And their main takeaways
Category
Top Business Topics

Boring niches are extremely valuable

Simon Owens's Media Newsletter • 349 implied HN points • 06 Feb 25
💼 Business Media Monetization Publications Trends
  1. Boring niches in media can be very profitable, as they often provide unique insights that larger publications may overlook. This means that publications focusing on less glamorous topics can attract a dedicated audience.
  2. There's a dilemma in the media about whether to prioritize quality journalism or profitability. Some outlets might keep their paywalls but cut back on original content, which might affect their credibility.
  3. Short-form content, like mini dramas, is gaining traction and proving successful in markets like China, hinting that there may be untapped potential for similar formats elsewhere.

Embrace the content grind

Simon Owens's Media Newsletter • 349 implied HN points • 05 Feb 25
💼 Business Media Content creation Streaming Advertising Monetization
  1. Consistency is key for creators. It's important to keep creating and improving, even when you don't see immediate results.
  2. YouTube is becoming more dominant in content creation due to its strong revenue sharing model, making it hard for other platforms to compete for talent.
  3. Tubi’s strategy of offering free content while avoiding expensive originals is smart. It focuses on generating ad revenue without needing big-budget shows.

The 'F--- You, Pay Me' Progression

Total Rec • 13440 implied HN points • 24 Feb 24
🎭️ Culture Advertising Monetization Influence Authenticity
  1. Ads and content on the internet are becoming indistinguishable, blurring lines between genuine recommendations and advertisements.
  2. Marketing strategies have shifted from targeting emotions like fear and greed to creating relational and aspirational connections with consumers.
  3. The transition from authentic content creation to monetization has flooded online platforms with sponsored content, challenging the authenticity of online interactions.

How Scott Porch helps podcasters grow and monetize their audiences

Simon Owens's Media Newsletter • 349 implied HN points • 13 Jan 25
🎙 Podcasts Marketing Monetization Growth Strategies Audience engagement
  1. Scott Porch helps podcasters grow their audiences and make money. He connects them with advertising networks and helps them put their shows on YouTube.
  2. Growing a podcast can be tough because many advertising networks only work with shows that have a big following. Scott helps smaller shows get to the next level by fixing issues and improving strategies.
  3. He believes strongly in paid subscriptions for podcasts. The easier you make it for listeners to subscribe, the more likely they are to do it, especially on platforms like Apple Podcasts.

The Fastest Way to Make Money with Your Newsletter in 2024 📧

Kristina God's Online Writing Club • 1878 implied HN points • 06 Jul 24
💼 Business Entrepreneurship Marketing Content creation Digital Media Monetization
  1. Short newsletters are becoming more popular. People prefer quick reads over long articles.
  2. Atomic newsletters focus on one idea and are usually around 250 words. This makes it easier to create content and determine what your audience likes.
  3. To make money from newsletters, use methods like affiliate links or sponsorships. This can help you earn income without much extra effort.
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The Startup Pricing Journey 💸

The VC Corner • 439 implied HN points • 30 Jul 24
💼 Business Startup Pricing Monetization Market Strategy Growth
  1. Pricing is super important for startups because it affects how customers see your product and can help grow your business.
  2. In the beginning, startups need to choose a pricing strategy that can change and adapt as they learn more about the market.
  3. A good pricing strategy helps with attracting and keeping customers, while a bad one can lead to problems for the startup.

Inside the Dahlia Wars

Culture Study • 3103 implied HN points • 03 Mar 24
🎭️ Culture Gardening Community Monetization Ownership Creators
  1. Dahlias have a rich history and diverse range of varieties, making them popular among collectors for their beauty and unique characteristics.
  2. The dahlia community faces challenges like disease control, competition for rare varieties, and shifting norms around pricing and ownership.
  3. There is a growing trend among millennials to turn hobbies, like dahlia growing, into side hustles, reflecting a desire for productive and monetized leisure activities.

Is Solopreneurship Right For You?

Elena's Growth Scoop • 2063 implied HN points • 21 Apr 23
💼 Business Entrepreneurship Product-Market Fit Monetization Career growth
  1. Starting as a solopreneur is like starting any other business, using skills from your job to help grow yourself.
  2. For solopreneurs, differentiation comes from specificity in knowledge, focusing on specific industries or business models.
  3. As a solopreneur, build a portfolio of monetizable services and explore advising opportunities for a flexible and potentially more rewarding path.

Some thoughts on the Substack controversy

The Watch • 2631 implied HN points • 27 Dec 23
💼 Business Controversy Monetization Platform Subscription Income
  1. Substack has faced controversy over hosting white supremacists and other objectionable content
  2. Switching platforms can be risky for content creators like the author due to potential loss of subscribers and audience
  3. The author suggests direct support via other payment methods for those who want to support writers on Substack without contributing to the company

The Renaissance of Media

Growth Croissant • 963 implied HN points • 19 Jan 24
💼 Business Media Entrepreneurship Growth Monetization Team Management
  1. Building a media business as an individual is challenging and requires hard work and consistency.
  2. As a media business grows, managing growth, monetization, and tech can become distracting from the core creative efforts.
  3. To bridge the resource gap between large media companies and individual creators, providing hands-on support for tech and growth can be beneficial.

How I Made My First Million Online

Day One • 479 implied HN points • 17 Feb 24
💼 Business Online Marketing Content creation Monetization Community Building Product Development
  1. Choose a platform that fits your content format and engage with your community to build a loyal following.
  2. Creating products/services should revolve around solving your community's problems, listen to their struggles and offer solutions.
  3. Consistently create quality content, engage with others, and focus on helping people to build a successful online brand.

Do/Don't Give Me Money

Yassine Meskhout • 393 implied HN points • 09 Feb 24
💼 Business Freelancing Monetization Writing Income Sustainability
  1. The writer turned on paid subscriptions, but values being read over being paid and doesn't plan to put writing behind a paywall.
  2. The writer mentions not needing money due to getting paid well in their job, expressing gratitude for readers' interests and potential financial support for more writing time.
  3. The writer's writing schedule is irregular due to their job, but hopes it can become financially sustainable in the future to write full-time.

Bye Bye Blue Check

Drezner’s World • 786 implied HN points • 31 Mar 23
🕹 Technology Social media Tech Companies Digital Content Online Culture Monetization
  1. Twitter is changing their verification program and making it tied to subscribing to Twitter Blue for $8 a month.
  2. There is controversy and dissatisfaction among users about having to pay to keep their blue checkmark.
  3. Elon Musk's decisions regarding Twitter's verification system and revenue generation strategies have faced criticism and led to speculation about his ability to run the company.

Passing the Hat

The Commonplace • 809 implied HN points • 24 Jan 24
💼 Business Monetization Content creation Subscription Model Digital marketing
  1. The author aims to have a different approach to monetization by avoiding aggressive sales tactics and simply reminding readers about paid subscription options once a year.
  2. The author values creating a space free from excessive ads and calls to action, focusing more on providing quality content for readers.
  3. The author emphasizes that while money is appreciated, what truly matters to them is the readers enjoying and benefiting from their writing.

DuoLingo's monetization machine and Google banishes blue links

Department of Product • 648 implied HN points • 18 May 23
🕹 Technology Startups AI Monetization Voice technology Search Engines
  1. Google is changing its search results page to prioritize AI-generated information over blue links, presenting a strategic dilemma for tech companies.
  2. DuoLingo saw impressive revenue growth thanks to their new monetization machine, DuoLingo Max, leveraging proprietary machine learning models and GPT-4.
  3. A new startup, Async, aims to streamline asynchronous voice communication for corporate environments, offering a potential solution for message management overload.

How podcasters are making money on Substack

Substack • 510 implied HN points • 09 Apr 24
🎙 Podcasts Monetization Content creation Audience engagement Media platforms Subscription Models
  1. Podcasters are moving away from ads and focusing on building direct relationships with their audience. This change helps them become more financially stable and allows for better content creation.
  2. Substack provides tools that help podcasters manage their shows better, combining newsletters, payments, and community interactions in one place. This integration makes it easier for creators to connect with their fans.
  3. Using subscription models and customizable paywalls, podcasters can control their growth and offer flexible content to both free and paid listeners. This strategy leads to increased engagement and potentially higher subscriptions.

OpenAI's moat

TechTalks • 334 implied HN points • 15 Jan 24
🕹 Technology AI Open Source Modeling Monetization Innovation
  1. OpenAI is building new protections to safeguard its generative AI business from open-source models
  2. OpenAI is reinforcing network effects around ChatGPT with features like GPT Store and user engagement strategies
  3. Reducing costs and preparing for future innovations like creating their own device are part of OpenAI's strategy to maintain competitiveness

Substack shows are going pro

Substack • 449 implied HN points • 11 Apr 24
🎙 Podcasts Audio Shows Monetization Content creation Audience Growth
  1. Podcasters on Substack are making over $100 million a year, and this number has doubled recently. This means more people are choosing Substack to share their audio and video shows.
  2. Substack now allows podcasters to share their episodes on Spotify, helping them reach more listeners. It's a great way to grow their audience and earn money.
  3. Creators on Substack can customize their shows with features like transcripts, clip sharing, and mobile-friendly videos. These tools make it easier for them to connect with fans and produce quality content.

My 1500th Published Story - 10 Kickass Medium Writing and Monetization Tips

Kristina God's Online Writing Club • 859 implied HN points • 29 Apr 23
📚 Literature Writing Publishing Monetization Online Content Creative Process
  1. Online writing requires mastering the craft to improve your skills. Practice makes perfect, so writing regularly is important.
  2. Monetizing your writing can be achieved through different strategies. Finding the right approach will help turn your passion into income.
  3. Engagement with your audience is key to success. Building a strong connection can lead to more readers and better reach.

Meta's just not that into you

Simon Owens's Media Newsletter • 499 implied HN points • 13 Mar 24
💼 Business Media Publishing Social media Monetization Legislation
  1. Facebook is shifting away from news content, with recent actions including shutting down its news tab and restricting news links on its platforms like Instagram and Threads.
  2. Publishers have seen a decline in Facebook traffic over the years, as the platform has deprioritized news pages since the aftermath of the 2016 election.
  3. Many publishers blame Meta for not compensating them adequately, leading to lobbying efforts by publishers globally to force Meta to the bargaining table.

Rage against the machine

Logging the World • 458 implied HN points • 14 Jul 23
🕹 Technology Social media Content creation Monetization Audience Building Online behavior
  1. The competition for attention on social media has evolved over time, with platforms now offering monetary rewards for content creators based on ad views.
  2. Twitter's new payment system incentivizes generating 5 million page impressions in 3 months, potentially leading to a culture of provocative and controversial content for profit.
  3. Platforms like Substack provide an alternative space for creators to build an audience and share longer, thoughtful pieces outside the cycle of inflammatory content and hate clicks.

Artificial Inconvenience

coldhealing • 452 implied HN points • 07 Apr 23
🕹 Technology Social media Monetization User Experience Platform Competition
  1. Twitter implemented restrictions on interaction with posts containing Substack links to compete with Substack Notes.
  2. Platforms strive for dominance and monetization through user retention and restricting links to other platforms.
  3. Despite challenges and artificial inconveniences on social media, users seek diverse platforms for different purposes.

How to drive paid memberships without a paywall

Simon Owens's Media Newsletter • 424 implied HN points • 29 Feb 24
💼 Business Entrepreneurship Media Marketing News Monetization
  1. Emphasize the local impact: Clearly communicate how local news is shrinking in your area to show readers what they may lose without support.
  2. Specify donation purposes: Avoid vague requests and explain how donations contribute to specific journalism projects or coverage areas.
  3. Implement pledge drives: Utilize public-radio-style pledge drives to create urgency and engage readers, ensuring they are consistently reminded of membership opportunities.