Disclosing Growth

Learning what the best and most innovative companies in the world do differently that makes them better than everyone else.

The hottest Substack posts of Disclosing Growth

And their main takeaways

From $0 to Paying Customers: The Two-Page Strategy That Launched Buffer

0 implied HN points • 05 Jan 25
💼 Business Startups Entrepreneurship Marketing Product Development Customer Engagement
  1. It's important to validate your idea before building anything. A simple landing page can help you see if people are interested in what you're offering.
  2. You should test whether people are willing to pay for your product. Adding a pricing page can show you if users value your idea enough to commit.
  3. When launching, focus on the core features first. This helps you get feedback quickly and improve your product over time.

The Smart Launch Behind Eight Sleep’s $1.2M Crowdfunding Success

0 implied HN points • 09 Jan 25
💼 Business Startups Entrepreneurship Crowdfunding Marketing Product Development
  1. Building an email list before launching can really help. Eight Sleep had 25,000 subscribers who were ready to buy when they launched their product.
  2. Understanding what customers want is key. Surveys helped Eight Sleep find out what issues people had with sleep and shaped how they talked about their product.
  3. Getting professional help, like a PR team, can make a big difference. It helped Eight Sleep get a lot of media attention, which added excitement and credibility to their launch.