The hottest Customer Engagement Substack posts right now

And their main takeaways
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Top Business Topics

Five Important Yet Frequently Missed User Archetypes

Elena's Growth Scoop • 766 implied HN points • 11 Apr 23
💼 Business Customer Engagement Marketing Strategy Customer Experience Product Development
  1. Core users are important, but don't overlook other user archetypes.
  2. Different user archetypes like power users, viral users, champions, high-LTV users, and adjacent users play unique roles in shaping your business strategy.
  3. Identify and cater to each user archetype to ensure sustainable company growth.

Customer reviews: bop or flop?

Mehdeeka • 3 implied HN points • 01 Feb 24
💼 Business Marketing Reviews Sales Branding Customer Engagement
  1. Reviews can be a powerful marketing tool for branding, pipeline growth, and higher conversions.
  2. To get more reviews, consider running campaigns, both by G2 and vendors, and use passive review strategies.
  3. Reviews have the most impact in the middle of the sales/marketing funnel and can be amplified across marketing assets like websites for increased trust and conversions.
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💼 How the Not-Dads behind Dad Grass Are Building a Brand Without a Brand Book

the case for brand 💼 • 0 implied HN points • 08 Mar 24
💼 Business Brand building Entrepreneurship Customer Engagement Marketing Product Development
  1. The founders of Dad Grass built their brand without a traditional brand book, focusing on creating an experience that goes beyond typical models.
  2. Dad Grass founders highlight the importance of having fun and connecting with customers to build a successful brand.
  3. Investing heavily in branding early on is crucial for founders looking to build a strong and enduring brand.

How to get your first 1000 users in 100 days & your first $10k

Market Curve • 0 implied HN points • 25 Sep 23
💼 Business Startup Strategies Marketing Product Development Customer Engagement Entrepreneurship
  1. Focus on getting your first 1000 users and $10k by engaging with potential users through social listening, content marketing, and building in public.
  2. Personalize your approach by talking to your initial users, showing them your MVP, and creating an Inner Circle Group of early adopters.
  3. Continuously engage with users, gather feedback, and iterate on your product to reach milestones like a Product Hunt Launch and acquiring 1000 paying users.

The Changing Ad Landscape (and What To Do About It) | Youssef Ahres (Flagship, Instagram)

Steelhead • 0 implied HN points • 31 Jan 24
💼 Business Advertising Customer Engagement Brand building Data Collection Revenue growth
  1. Advertising serves to match supply and demand, with the value shifting to those who can effectively manage this in a world of abundant supply.
  2. Meta and Google have thrived in digital advertising by being widely used and investing in technology for targeted ad delivery.
  3. In the face of changing privacy concerns, companies should focus on leveraging first-party data, mastering customer engagement, exploring new advertising channels, and building strong brands to thrive.

What Taylor Swift Can Teach Us About Business

Digital Native • 0 implied HN points • 16 Mar 23
💼 Business Marketing Brand building Product Development Customer Engagement
  1. Great products revitalize and expand markets, like Taylor Swift did with country music to pop.
  2. Cultivating loyal communities and engaging with fans online is crucial for businesses, just as Taylor Swift did on Tumblr.
  3. Strong branding is a valuable moat for companies, as seen with Taylor Swift's well-defined brand that evolves with culture.