The hottest Customer Engagement Substack posts right now

And their main takeaways
Category
Top Business Topics

LinkedIn

Public Universal Friend • 79 implied HN points • 02 Sep 24
💼 Business Marketing Customer Engagement Data Analysis Growth Strategies
  1. Using a customer engagement platform like Customer.io can help marketers improve their targeting and maximize growth. It offers better data management and less need for technical support.
  2. Spring is a great time for businesses to focus on improving conversions through digital marketing strategies. Real-time data can help companies get more return on their investment.
  3. Personal connections and genuine interactions are valuable, even in business communication. Taking the time to show real interest can make a difference.

A guide to gift subscriptions and special offers

Substack Blog • 219 implied HN points • 25 Nov 24
💼 Business Marketing Subscriptions E-commerce Sales Customer Engagement
  1. Gift subscriptions are a great way for your current subscribers to share your work with friends and family during the holidays. It's not just a gift for them, but also helps promote your content.
  2. Special offers and discounts can make subscriptions more appealing for new subscribers. Timing these offers around holidays or relevant events can boost conversions and attract new readers.
  3. Using the holiday season to engage with your audience creatively fosters a sense of community. Celebrating together can help grow your subscriber base and strengthen relationships with existing ones.

Five Important Yet Frequently Missed User Archetypes

Elena's Growth Scoop • 766 implied HN points • 11 Apr 23
💼 Business Customer Engagement Marketing Strategy Customer Experience Product Development
  1. Core users are important, but don't overlook other user archetypes.
  2. Different user archetypes like power users, viral users, champions, high-LTV users, and adjacent users play unique roles in shaping your business strategy.
  3. Identify and cater to each user archetype to ensure sustainable company growth.

5 learnings from making UX less annoying for 20M+ users

CommandBlogue • 19 implied HN points • 28 May 24
🕹 Technology User Experience Product Design Data Analysis Software Development Customer Engagement
  1. Users don't easily forget bad experiences, like annoying pop-ups. Once trust is lost, it's hard to regain, so it's important to be careful with how you present information to them.
  2. Beautiful design attracts users and keeps them engaged. Nowadays, a nice look matters just as much as solving a problem, since many products are similar.
  3. Users prefer having multiple options. If they feel like they don't need help at first, they might still end up needing it later, so providing a way for them to revisit guides is key.
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The Revenue Trap - Problem #1

Fish Food for Thought • 9 implied HN points • 06 Nov 24
💼 Business Revenue growth Sustainability Corporate strategy Customer Engagement Market Trends
  1. Businesses can fall into a trap by focusing too much on short-term revenue instead of long-term success. This can hurt customer satisfaction and employee well-being.
  2. Cutting costs and pushing aggressive sales tactics may provide quick profits, but they can lead to losing loyal customers over time.
  3. To avoid this trap, companies should reinvest profits into growth and innovation, and focus on building strong relationships with customers.

Customer reviews: bop or flop?

Mehdeeka • 3 implied HN points • 01 Feb 24
💼 Business Marketing Reviews Sales Branding Customer Engagement
  1. Reviews can be a powerful marketing tool for branding, pipeline growth, and higher conversions.
  2. To get more reviews, consider running campaigns, both by G2 and vendors, and use passive review strategies.
  3. Reviews have the most impact in the middle of the sales/marketing funnel and can be amplified across marketing assets like websites for increased trust and conversions.

From $0 to Paying Customers: The Two-Page Strategy That Launched Buffer

Disclosing Growth • 0 implied HN points • 05 Jan 25
💼 Business Startups Entrepreneurship Marketing Product Development Customer Engagement
  1. It's important to validate your idea before building anything. A simple landing page can help you see if people are interested in what you're offering.
  2. You should test whether people are willing to pay for your product. Adding a pricing page can show you if users value your idea enough to commit.
  3. When launching, focus on the core features first. This helps you get feedback quickly and improve your product over time.

How to get your first 1000 users in 100 days & your first $10k

Market Curve • 0 implied HN points • 25 Sep 23
💼 Business Startup Strategies Marketing Product Development Customer Engagement Entrepreneurship
  1. Focus on getting your first 1000 users and $10k by engaging with potential users through social listening, content marketing, and building in public.
  2. Personalize your approach by talking to your initial users, showing them your MVP, and creating an Inner Circle Group of early adopters.
  3. Continuously engage with users, gather feedback, and iterate on your product to reach milestones like a Product Hunt Launch and acquiring 1000 paying users.

The Changing Ad Landscape (and What To Do About It) | Youssef Ahres (Flagship, Instagram)

Steelhead • 0 implied HN points • 31 Jan 24
💼 Business Advertising Customer Engagement Brand building Data Collection Revenue growth
  1. Advertising serves to match supply and demand, with the value shifting to those who can effectively manage this in a world of abundant supply.
  2. Meta and Google have thrived in digital advertising by being widely used and investing in technology for targeted ad delivery.
  3. In the face of changing privacy concerns, companies should focus on leveraging first-party data, mastering customer engagement, exploring new advertising channels, and building strong brands to thrive.

💼 How the Not-Dads behind Dad Grass Are Building a Brand Without a Brand Book

the case for brand 💼 • 0 implied HN points • 08 Mar 24
💼 Business Brand building Entrepreneurship Customer Engagement Marketing Product Development
  1. The founders of Dad Grass built their brand without a traditional brand book, focusing on creating an experience that goes beyond typical models.
  2. Dad Grass founders highlight the importance of having fun and connecting with customers to build a successful brand.
  3. Investing heavily in branding early on is crucial for founders looking to build a strong and enduring brand.

Product Hunt aftermath 🔥

André Casal's Substack • 0 implied HN points • 28 Aug 24
💼 Business Entrepreneurship Marketing Product Development Data Analysis Customer Engagement
  1. Engaging with the right audience is key. It's important to connect with active Product Hunt users before launching to increase votes.
  2. Collecting emails can help build interest. Adding a newsletter signup on the landing page could capture potential buyers' information.
  3. Learning from each experience is vital. Reflecting on what can be improved helps for better results in future launches.

What Taylor Swift Can Teach Us About Business

Digital Native • 0 implied HN points • 16 Mar 23
💼 Business Marketing Community Management Brand building Product Development Customer Engagement
  1. Great products revitalize and expand markets, like Taylor Swift did with country music to pop.
  2. Cultivating loyal communities and engaging with fans online is crucial for businesses, just as Taylor Swift did on Tumblr.
  3. Strong branding is a valuable moat for companies, as seen with Taylor Swift's well-defined brand that evolves with culture.