Elizabeth Laraki

Elizabeth Laraki's Substack provides design insights and tips for early-stage founders, focusing on user experience, simplifying complex products, and the importance of user research. Posts include case studies from tech companies like Google Maps and YouTube and practical advice on running effective user research sessions.

Design Insights User Experience Product Simplification User Research Tech Case Studies

The hottest Substack posts of Elizabeth Laraki

And their main takeaways

Gmail: Designed to be joyfully simple

199 implied HN points • 03 Sep 24
🕹 Technology UX Design Product Development Software Engineering User Research Interface Design
  1. Gmail was built to be fast and user-friendly. The designers wanted everyone to enjoy using email instead of feeling overwhelmed by it.
  2. Key features like conversation threading changed how we view email. Instead of treating each email as a separate message, Gmail groups related messages together for easier tracking.
  3. Designing for joy means creating a simple and pleasant user experience. The goal was to make Gmail so easy to use that it felt natural and enjoyable for everyone.

Make YouTube Better.

199 implied HN points • 01 Aug 24
🕹 Technology User Experience Product Design Tech Innovation Software Development Digital Media
  1. User experience research can be simple and effective. Instead of fancy tools, talking to users directly can lead to big insights.
  2. Removing unnecessary features is crucial. Complex products can confuse users, so it's often better to simplify than to add more.
  3. Observing real user behavior offers valuable lessons. Understanding how people interact with a product can guide meaningful improvements.

How One UX Researcher Ignited Sweeping Changes to YouTube

419 implied HN points • 28 May 24
🕹 Technology User Experience Data Analysis Product Design Digital Media Research Methods
  1. Kerry Rodden, a UX researcher, helped YouTube understand how users navigated the site. By deeply analyzing user data, they found out what people really wanted from YouTube.
  2. One big surprise was that most YouTube sessions didn't start on the homepage. Instead, many users went directly to watch videos they found elsewhere on the internet.
  3. Kerry created clear visualizations of user data that showed how people moved through YouTube. This helped the company improve its homepage and focus on personalizing content for users.

Rebuilding Google Maps

659 implied HN points • 23 Feb 24
🕹 Technology User Experience Product Design Web Development Interface Design Software Engineering
  1. Google Maps had to change a lot because it was getting too complicated with too many features. The team decided to redesign it so users could find what they needed easily.
  2. The redesign focused on making the map easier to use by creating one main search box instead of many tabs for different tasks. This helped simplify the user experience.
  3. It's important for products to keep evolving. By regularly checking how users interact with the product and making improvements, it can grow and stay relevant.

User Research Guide For Founders, Part 1: Getting Started

179 implied HN points • 25 Apr 24
💼 Business User Research Product Development Startups Entrepreneurship Market Analysis
  1. Set clear and specific research goals to know exactly what you want to learn from users.
  2. Choose the right research method, like interviews or usability studies, based on whether you need feedback on a concept or an existing product.
  3. Turn your research goals into specific questions that are easy for people to answer, making it easier to gather useful information.
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User Research Guide For Founders, Part 3: Run Sessions + Identify Insights

79 implied HN points • 17 May 24
💼 Business Startups User Research Product Development Market Analysis
  1. When running user research sessions, make sure to plan the logistics and keep the session length manageable. It's important to stick to your script while encouraging participants to share their thoughts during the session.
  2. After completing the sessions, document the findings by organizing feedback into themes. This will help you identify common issues and insights that can improve your product.
  3. Share the insights in a clear and concise format, highlighting major findings and prioritizing issues that need attention. This helps ensure everyone on your team understands the feedback and can work together on solutions.

What is a good designer?

219 implied HN points • 04 Dec 23
🪑 Design Product Design User Experience Visual Design Collaboration Design process
  1. A good designer focuses on understanding the product's goals, audience, and use cases. They clarify what the product should achieve and for whom it’s meant.
  2. User experience is key for a designer, ensuring the product is easy and natural to use. They organize content and tasks logically, making navigation simple for everyone.
  3. Visual design is about making the product look polished and high quality. Good designers pay attention to details like colors, fonts, and alignment to connect with users effectively.

User Research Guide For Founders, Part 2: Plan your Research

59 implied HN points • 06 May 24
💼 Business Startups User Research Market Analysis Product Development Entrepreneurship
  1. Identify who you want to talk to for your research. Focus on people who can actually help answer your questions.
  2. Recruit participants carefully by using screening forms to find the right fit. Make sure your questions are clear and helpful.
  3. Create a detailed research plan and script to guide your sessions. This will help make your research more effective and insightful.

Google Maps UX: The India Conundrum

2 HN points • 05 Sep 24
🕹 Technology User Experience Product Design
  1. Google Maps struggled in India because people didn't use street names for navigation. They relied on landmarks instead.
  2. The team did hands-on research to understand how locals used landmarks for directions. This included talking to people and observing their navigation.
  3. By focusing on landmarks, Google Maps improved its directions to better fit India's needs, making it a popular navigation tool over time.