Huddle Up

Huddle Up is a newsletter focusing on the intricate business and financial dynamics within the sports industry, covering major leagues, individual athletes' impacts, media rights deals, and strategic moves by sports companies. It transitions into a paid subscription model offering exclusive insights into the evolving sports economy.

Sports Business Models Media Rights and Broadcasting Deals Athlete Endorsements and Brand Impacts Emerging Trends in Sports Industries Financial Implications of Sports Events Strategic Expansion of Sports Leagues Sports Marketing and Sponsorships Digital Streaming in Sports

The hottest Substack posts of Huddle Up

And their main takeaways
16 implied HN points 11 Mar 24
  1. Netflix canceled the show Break Point due to low popularity, highlighting challenges in tennis and sports content on the platform.
  2. Fox will air college football games on Friday nights, expanding primetime football options and potentially impacting high school football.
  3. The UFC's upcoming media rights deal may involve ESPN, Netflix, Amazon, or Apple TV, showcasing its significant growth and value in the sports broadcasting landscape.
16 implied HN points 28 Feb 24
  1. The NFL Combine remains a significant event in the NFL pre-draft process, starting in 1976 and becoming a key moment for teams to evaluate potential draft picks.
  2. The NFL Combine is a major business opportunity for the league, creating economic impact and serving as a platform for negotiations and sponsorships.
  3. Despite some criticism and calls for its end, the NFL Combine is unlikely to go away soon, as it continues to evolve and grow as a central media and business event for the NFL.
14 implied HN points 26 Feb 24
  1. The record salary cap increase in the NFL for 2024, set at $255.4 million per club, is an unprecedented $30 million rise, driven by a $110 billion media rights package.
  2. The salary cap system in the NFL, introduced in 1993 alongside free agency, benefits owners significantly by controlling costs, setting a profitability floor, and promoting parity across teams.
  3. The NFL's business model, with national media deals and innovative approaches like international games and sports betting, provides a solid foundation for revenue growth, making it a global sport leader.
10 implied HN points 18 Mar 24
  1. Scottie Scheffler won the Players Championship, earning $4.5 million for the win and setting records with his earnings in the PGA Tour.
  2. Members of the PGA Tour's policy board are meeting with Saudi Arabia's Public Investment Fund, potentially leading to Saudi investment in the PGA Tour's new enterprise.
  3. The NBA's Clippers have a new $2 billion arena, reflecting major investments in sports infrastructure.
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1 HN point 01 Mar 24
  1. Formula 1 involves intricate logistics due to the extensive global travel involved in the sport.
  2. The teams deal with different challenges for European races, which are easier due to truck transportation, versus flyaway races, which require complex shipping arrangements by sea and air.
  3. Back-to-back races pose a significant challenge, requiring quick disassembly, transportation over long distances, and rapid rebuilding at the next race location.