12challenges • 5 HN points • 14 Feb 24
- Linknames can reduce platform dependency by signposting websites outside of platforms, promoting direct relationships with audiences, and making names stand out.
- Using a linkname like Gil.ga for creative projects can innovate in naming, make a statement, and inspire a new generation of artists using this concept.
- Linknames open the door for multi-sensory and multi-platform experiences, such as albums with complementary websites or TV easter eggs that change the show's meaning.