The hottest SEO Substack posts right now

And their main takeaways
Category
Top Technology Topics

0 to 20k Traffic, No Budget, Pure Indie Spirit!

Pen, Paper & Pizza • 39 implied HN points • 16 Apr 24
💼 Business SEO Marketing Startups Content creation Product Launch
  1. Achieving 20,000 visitors in 4 months without a marketing budget is possible through strategic approaches like SEO and valuable content creation.
  2. Embracing the power of organic traffic through free tools, AI tools, and consistent content creation can lead to significant growth and valuable insights.
  3. Learning from setbacks, adapting strategies like targeting specific pain points, and staying consistent in content creation can pave the way for successful SEO endeavors.

Everything I've learned about YouTube in a 10 minute skim | #47

pole • 39 implied HN points • 11 Feb 24
🕹 Technology Content creation YouTube Video Editing SEO AI
  1. The idea is the most crucial aspect in making YouTube videos, setting the standard for their potential success.
  2. Creating interesting ideas involves asking questions, making them clickable, and presenting them in engaging ways.
  3. Titles, thumbnails, intros, bodies, and outros of YouTube videos each serve specific functions and should be strategically designed to keep viewers engaged.

🧰 Steal My Content Distribution Machine

Cagri's Newsletter • 39 implied HN points • 09 Feb 24
🕹 Technology Content Distribution Automation SEO Digital marketing Tech Tools
  1. Automating content distribution can significantly boost visibility and reach for your articles.
  2. Utilizing tools like Google Indexing API, Omega Indexer, and platforms like Medium and social media can streamline the distribution process.
  3. Consistent visibility for content is key in the digital content realm, and automation can help achieve that efficiently.
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Driving Traffic to Your Blog Using Link Bait

Blogging Guide • 176 implied HN points • 02 Aug 23
💼 Business Blogging SEO Content creation Marketing Digital Tools
  1. Creating link bait can attract backlinks to your blog and improve search engine rankings.
  2. Types of link bait include infographics, controversial posts, in-depth guides, interviews, and humorous content.
  3. To promote your link bait, use social media, email marketing, influencer outreach, make it visually appealing, and ensure it is shareable.

Everyone Should Start a Newsletter. Yes, That Means You!

Michael’s Newsletter • 235 implied HN points • 07 Mar 23
💼 Business Entrepreneurship Marketing Content creation SEO Monetization
  1. Newsletters are better than software businesses in many ways, like being faster to write and cheaper to operate.
  2. Newsletters can be profitable, even surpassing million-dollar incomes, with examples like 'Pragmatic Engineer' making $2.7 million a year.
  3. To start a successful newsletter, focus on topics you can talk endlessly about, curate content, and answer people's questions for valuable content.

Speak No Evil

Kneeling Bus • 244 implied HN points • 04 Mar 23
🕹 Technology Internet AI Digital Media SEO Algorithm
  1. Internet platforms are becoming visually chaotic and cluttered with junk, impacting user experience.
  2. The messy aesthetics of the internet reveal a shift towards desperate monetization strategies.
  3. AI may help clean up the internet's clutter by automating processes and reducing visual chaos.

Getting the most out of your organic traffic each month

42 Slash • 117 implied HN points • 30 Jul 23
💼 Business Marketing SEO Content Audience Growth Business impact
  1. Optimizing landing pages and testing alternative messaging can help improve conversion rates.
  2. Organic traffic presents a significant opportunity to drive leads, pipeline, and revenue.
  3. Utilize strategies like additional resources, retargeting, building your audience, surveys/feedback, and alternative CTAs to maximize the value of organic traffic.

The Mallorcan by Ida Jakobson

Newsletter Circle • 196 implied HN points • 12 Mar 23
💼 Business Newsletter Creators Monetization SEO
  1. There can be a business for any imaginable niche as long as you provide value to a specific group of people.
  2. Investing in SEO content and social media channels like Facebook, Reddit, and Instagram is crucial for the growth of a local newsletter.
  3. Consistency and patience are key to successful newsletter creation and growth.

Look at your fish

The SEO MBA • 13 implied HN points • 26 Jan 24
💼 Business SEO Customer Experience Leadership Stakeholders Workshop
  1. SEO and customer experience are now tightly linked, with enhancing customer experience being crucial for SEO success.
  2. Senior executives often overlook the impact of user behavior changes on SEO performance, leading to missed opportunities.
  3. Conducting collaborative workshops involving various stakeholders can help in evaluating and improving the customer experience on a website.

How Google Killed the Blogger

Pryor Questions • 6 HN points • 07 Feb 24
🕹 Technology SEO Content creation Search Engine Online presence
  1. Google's algorithm update prioritizes user-centric content, focusing on authenticity, expertise, and discouraging over-optimized strategies.
  2. The shift towards brand authority and user-generated content poses challenges for small businesses and independent content creators in ranking on Google.
  3. Video content, establishment of expertise, and a presence on various platforms are highlighted as essential strategies to adapt to the evolving SEO landscape.

Rise of the Artificial Influencer

John Mayo-Smith's Substack • 79 implied HN points • 17 Jan 23
🕹 Technology AI Advertising SEO Influencers Data
  1. Advertising, SEO, and Artificial Influence are all methods to grab attention for products or services.
  2. AIs are starting to exhibit brand preferences, like humans do, affecting the way they provide recommendations and influence choices.
  3. Influencing AIs involves understanding their training data and providing reliable, consistent, and trustworthy information to align with their preferences.

What do Screaming Frog and film studies have in common?

The Recovering Academic • 19 implied HN points • 26 Sep 23
💼 Business Career development SEO
  1. A humanities PhD found success as an SEO manager after realizing academic career challenges and exploring other options like internships, creating personal projects, and leveraging different skills.
  2. SEO work involves critical thinking, creativity, and collaboration, which can offer engaging problem-solving experiences across various disciplines, blending technical and creative aspects.
  3. When transitioning from academia to industry, the multitude of career pathways may feel overwhelming, but ruling out options based on personal interests and finding a role that blends desired skills can lead to a fulfilling career choice.

Rise of the Artificial Influencer (Part 2)

John Mayo-Smith's Substack • 39 implied HN points • 01 Jun 23
🕹 Technology Artificial Intelligence Advertising SEO Web browsing
  1. AI's purchasing influence is increasing, making brands consider AI opinions along with human opinions.
  2. Paid media may not be as effective in influencing AI like ChatGPT-4, focusing on earned media and site accessibility is crucial.
  3. Understanding which sites ChatGPT deems authoritative and optimizing for Bing SEO can impact ChatGPT-4 Browser Model results.

Exclusive January Offer: Save 10% on SEO MBA Courses Today

The SEO MBA • 5 implied HN points • 02 Jan 24
💼 Business SEO Courses Personal Development Newsletter Management
  1. The importance of communicating the value of SEO to senior management will continue to grow in 2024.
  2. SEO MBA courses are offering a 10% discount until Jan 31st on two key courses: Executive Presence and The Art of Client Management.
  3. The SEO MBA newsletter will focus on delivering more quality content in 2024, with guest columns being opened up as well.

A Guide to Switching Platform to Shopify

Cristian’s Substack • 39 implied HN points • 10 Apr 23
💼 Business E-commerce Cost Analysis Testing SEO
  1. Shopify offers benefits like fast-loading websites, scalable infrastructure, and a great back office user experience.
  2. Potential drawbacks of Shopify include dependency on apps, development costs, mismanagement risks, and limited content management.
  3. Steps before switching to Shopify include assessing pain points, trying out a test store, evaluating costs, planning migration, and making necessary platform checks before the switch.

Input Metrics for SEO

The SEO MBA • 32 implied HN points • 31 Mar 23
💼 Business SEO Metrics Investment Reporting Strategy
  1. SEO success depends on more than just the SEO team - it's a cross-functional effort.
  2. Use input metrics, not just output metrics, to drive buy-in for SEO programs.
  3. Choosing measurable input metrics and evolving them over time helps predict success and guide actions for SEO programs.

16 Research-Backed Tips To Boost The Adoption Of Your Chrome Extension

Harmony • 19 implied HN points • 29 Mar 23
🕹 Technology Software Marketing Analytics Support SEO
  1. Improving your Chrome extension details page can increase visibility, installs, and user retention without changing the extension itself.
  2. Including the utility of your extension in the title helps users understand its purpose quickly and improves discoverability.
  3. Utilize images, videos, badges, customer support, description structure, sidebar, and analytics to optimize your Chrome Web Store page for better user engagement and performance tracking.

The fault in Google's stars

Links I Would Gchat You If We Were Friends • 59 implied HN points • 25 Nov 20
🕹 Technology Search Engine SEO AI Data Analysis
  1. Google's star ratings for recipes in search results don't reflect the actual quality of the recipes, and sites can manipulate these ratings for more traffic.
  2. Recipe sites often rely on rich snippets and Google star ratings to attract clicks, leading to a lack of consistency and standardization in the ratings.
  3. Simply Recipes stood out with unusually high average ratings, raising suspicions about the authenticity of the ratings across popular food publications.

Getting to 19,000 monthly clicks: Everything I've learned about SEO as a beginner

I Have No Idea What I'm Doing • 2 HN points • 03 May 23
🕹 Technology SEO Content
  1. To improve SEO, focus on creating relevant content, establishing website trustworthiness, and building backlinks.
  2. Consider keyword difficulty when choosing which keywords to target for better ranking on Google.
  3. Utilize tools like Ahrefs for keyword research, and use strategies like programmatic SEO and ChatGPT to optimize content creation and increase website traffic.

Generating 10k+ sessions/month with programmatic SEO

thedevmarketer • 1 HN point • 12 Jun 23
🕹 Technology SEO Marketing Development Analytics Database
  1. Generated 10k+ sessions/month with programmatic SEO by focusing on long-tail keywords and relevancy to the product.
  2. Used a proof of concept (POC) to test the SEO project before fully developing it, ensuring viability and success.
  3. Successfully launched the programmatic SEO project leading to over 12,000 sessions in four months, showcasing significant growth.

How Long Does It Take To See SEO Results (And ROI)?

B2B SEO & Growth with Annika Helendi • 0 implied HN points • 20 Jun 23
💼 Business SEO Marketing ROI Strategy Content
  1. SEO is a long-term strategy that requires patience and consistent effort.
  2. On average, it takes 6 to 12 months to see real SEO results, with the full impact often revealing in year 2.
  3. ROI of SEO is best measured in the long term, providing endless organic traffic, high-quality conversions, and increased credibility over time.

How To Write Money-Making SEO Content That Ranks In 2023 [3 Easy Steps]

B2B SEO & Growth with Annika Helendi • 0 implied HN points • 30 May 23
💼 Business SEO Content Marketing Revenue Generation
  1. Aligning your content with current SEO best practices can boost website traffic, increase conversions, and elevate your status as a successful marketer.
  2. SEO best practices tend to become outdated every 6 months due to Google algorithm updates, competition, and new tools on the market.
  3. To write SEO content that ranks, choose topics close to the buying decision, study Google's first-page articles, and add more value with longer articles, FAQs, and better sources.