The hottest Merchandising Substack posts right now

Branding has changed from a painful process to something people want to do for themselves. It used to mean being marked permanently, but now it's about building a personal image.
The internet plays a big role in how people see themselves and how they present, often turning individuals into products or brands.
Bob Dylan is highlighted as a former rebel who seems to have embraced branding, which can feel surprising to many fans of the 'counterculture' movement.

Apple Tysons Corner reopening marked a significant moment in Apple's retail history
The new store design at Apple Tysons Corner prioritizes warmth and comfort
Innovative retail features like the Avenue fixtures redefine merchandising at Apple Tysons Corner

Pokémon Scarlet & Violet have sold over 24 million copies, making them one of the top three best-selling Pokémon games ever. This shows how popular Pokémon games still are today.
In Japan, there are many Pokémon Centers that offer unique merchandise and special items, like trading cards and cleaning products. Fans can find all sorts of fun Pokémon goodies there.
Some Pokémon items, like promo cards and themed products, are being made available in limited quantities at stores. It's important for fans to get these items before they sell out.

Consider using eco-friendly materials like recycled paper or natural fibers for signage and tradeshow booths.
Design marketing materials to be evergreen for reuse, avoiding season-specific details.
Be wary of greenwashing by suppliers and prioritize transparency in material choices.

Disney Princesses have only been an official thing for 18 years.
The Disney Princess brand has undergone changes and controversies over the years.
Brand management and integrity are crucial for Disney and have driven major decisions.

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