The hottest Greenwashing Substack posts right now

The Daily aired a greenwashing BP ad despite promising to end fossil fuel sponsorships
BP broke its promise to stop corporate reputation ads by running climate credentials ad
BP has a history of climate misinformation and greenwashing, benefiting from ads in outlets like The Daily

Biodiversity is crucial for our survival and connected to climate change.
There is a growing shift towards taking action for nature conservation.
Accurate and verifiable data on nature is essential for driving positive change.

The COP negotiations serve as a way to talk and pressure each other but do not have legislative authority
The outcomes at COP reflect the current state of the world and political pressure from mobilized people
Language and agreements at COP do not immediately translate into tangible action, requiring further activism at the local level

A newsletter inspired readers to take local climate action against AGA lobbying
The San Mateo activists initiated a campaign calling on citizens to push PG&E to reconsider its AGA relationship
An organized effort pressured PG&E to respond to concerns about its environmental commitments

Sustainable design may involve difficult choices and struggles with the concept of encouraging consumption.
Design and branding can involve manipulation tactics to sell products, even if with good intentions.
Creating truly sustainable products is complex and challenging due to cost, labor, and greenwashing.

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Consider using eco-friendly materials like recycled paper or natural fibers for signage and tradeshow booths.
Design marketing materials to be evergreen for reuse, avoiding season-specific details.
Be wary of greenwashing by suppliers and prioritize transparency in material choices.

All We Can Save is a great starting point to learn more about climate crisis solutions.
A Planet to Win gives hope and insight into why a better future is needed for all aspects of life.
This Changes Everything exposes the intersection of capitalism and climate crisis, offering a new perspective on traditional solutions.

Companies using the term 'circular' for eco-friendly branding may not always follow through with sustainable practices.
To combat 'circular washing', establishing a clear definition of circularity is essential.
Regulation and accountability are crucial to ensure businesses actually implement environmentally friendly practices.

Recycled plastic may not be safe as it can leach BPA and other harmful chemicals.
Plastics absorb toxins from the ocean, making them very difficult to decontaminate.
Most recycled plastics eventually need to be reinforced with virgin plastics due to degradation, reducing the long-term impact on reducing virgin plastic use.

Many brands, including big players like Zalando, have faced scrutiny for greenwashing, prompting the need for clear sustainability information.
Consumers face challenges in navigating sustainability claims in the fashion industry, raising questions about who defines 'sustainable' and the responsibility of companies.
Stricter regulations, technology like blockchain, and systemic industry changes are crucial in combating greenwashing and promoting genuine sustainability.