UX Psychology β’ 198 implied HN points β’ 06 Jul 23
- Traditional personas are being enhanced with deepfake technology to create more dynamic representations of end-users.
- A study compared deepfake personas with classic and narrative personas in terms of empathy, credibility, and more, showing that deepfakes were perceived less favorably due to the uncanny valley effect.
- While deepfake personas are not yet widely accepted in UX, there is a small group of users who see potential value in them, hinting at possible scenarios where they might be beneficial.