UX Psychology

UX Psychology Substack explores the intersection of user experience design and psychology. It covers analyzing user data, enhancing user experiences through psychological principles, the impact of automation, cultural considerations in UX, emotional aspects of design, UX research methodologies, adapting UX for diverse populations, addressing cognitive biases, and the integration of AI in UX. It aims to enhance the design process by applying psychological insights.

User Experience Design Psychological Principles Qualitative and Quantitative Research Automation in User Experience Cultural Aspects of UX Emotional Design AI and Machine Learning Cognitive Biases Dark Patterns Inclusive Design Digital Product Design User Research

The hottest Substack posts of UX Psychology

And their main takeaways
218 implied HN points 16 Feb 24
  1. The Dunning-Kruger effect explains how people with lower ability often overestimate their competence, while highly skilled individuals tend to underestimate their capabilities.
  2. The disconnect between competence and metacompetence judgments is seen not only in psychology but also in areas like aviation, memory, and medical skills. It can impact product development and UX teams by highlighting the challenge of relying on feedback from less competent individuals.
  3. Debate continues on whether the Dunning-Kruger effect is purely a statistical artefact or a psychological phenomenon. Regardless, it prompts the need for critical self-awareness, peer review, and continuous growth to mitigate its impact in fields like UX.
178 implied HN points 23 Feb 24
  1. The curse of knowledge is a cognitive bias where experts find it hard to imagine not knowing what they know, this can impact different fields, including UX.
  2. Cognitive biases like the curse of knowledge stem from how our brains process and remember information, leading to errors in thinking and decision-making.
  3. To overcome the curse of knowledge, involve users in the design process, seek feedback from colleagues, and communicate in plain language to ensure better collaboration and user experience.
238 implied HN points 02 Feb 24
  1. It is crucial to integrate UX principles into the employee experience to enhance engagement and productivity in the workplace.
  2. By applying UX methodologies like user research, iterative design, and usability testing, organizations can create environments that prioritize employee needs and well-being.
  3. UX professionals can play key roles in optimizing the employee experience by leading research, advising on best practices, and educating workplace teams on UX skills and mindsets.
297 implied HN points 12 Jan 24
  1. Increased automation can lead to unexpected complications for human tasks, creating a paradox where reliance on technology may actually hinder human performance.
  2. The 'Irony of Automation' highlights unintended consequences like automation not reducing human workload, requiring more complex skills for operators, and leading to decreased vigilance.
  3. Strategies like enhancing monitoring systems, maintaining manual and cognitive skills, and thoughtful interface design are crucial for addressing the challenges posed by automation and keeping human factors in focus.
297 implied HN points 05 Jan 24
  1. Form implementation intentions to bridge the gap between intentions and actions by creating specific if-then plans linking cues to goal-directed behaviors.
  2. Research shows that forming if-then plans can significantly increase the likelihood of achieving goals in various areas such as health, consumer choices, and personal goals.
  3. To apply implementation intentions, choose specific goals, identify situational cues, specify goal-directed responses, form if-then plan statements, and commit to following through.
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218 implied HN points 19 Jan 24
  1. Understanding user mood is crucial in user experience design as it influences interactions over time.
  2. Moods can be monitored, expressed, and regulated in UX design to create more personalized and empathetic experiences.
  3. Implementing mood-focused strategies requires considering ethical challenges, personalization opportunities, and continuous testing.
119 implied HN points 09 Feb 24
  1. Monitoring emotional reactions in design using AI and biosensors can promote self-reflection and enhance creativity in UX work.
  2. The Multi-Self tool combines EEG sensors and machine learning to provide real-time feedback on emotional responses during design tasks.
  3. Designers showed varying responses to AI-based emotional feedback, with novices relying on it more for guidance while experts often trusted their own judgment.
119 implied HN points 26 Jan 24
  1. Online reviews offer easy access to real user feedback, going beyond predefined questions and providing insights into user profiles and product features that traditional research may miss.
  2. Large datasets from online reviews allow for analysis at a vast scale, enabling the discovery of weak signals affecting small user subsets that traditional research could overlook, especially in companies with limited research budgets.
  3. Sentiment analysis of online reviews can uncover user frustrations, needs, and pain points, helping identify where experiences fall short of expectations and providing insights into specific features and aspects of the user experience.
238 implied HN points 08 Dec 23
  1. First impressions are crucial in UX and can influence user engagement throughout their interaction with an interface.
  2. Traditional 'five-second tests' in UX may not account for variations in users' cognitive abilities and the complexity of visual designs.
  3. To enhance UX design, consider customizing testing based on cognitive abilities, evaluating visual complexity, and rethinking the standard 'five-second rule.'
138 implied HN points 22 Dec 23
  1. Asynchronous communication can combat Zoom fatigue by reducing the need for excessive meetings and allowing for more focused work time.
  2. Benefits of asynchronous communication include inclusivity, clearer communication, efficiency with meeting reduction, and wider audience engagement.
  3. Challenges of asynchronous communication include adjustment to a new way of working, time and effort for content creation, cultural shifts within organizations, and potential for information overload.
198 implied HN points 17 Nov 23
  1. The specific terminology used to describe AI systems significantly impacts user perceptions and expectations.
  2. Research shows that labeling a system as 'AI' versus 'algorithmic' affects trust, satisfaction, and acceptance after errors.
  3. Transparency, explainability, and careful terminology choices are essential in maintaining user trust and satisfaction with AI systems.
218 implied HN points 13 Oct 23
  1. Measurements of user experience are expanding beyond just functionality and usability to include social dimensions, reflecting the importance of catering to users' social needs and interactions in digital products.
  2. Key social factors like self-expression, social learning, relatedness, communication, and social approval significantly impact user engagement, highlighting the need to address these aspects in UX design.
  3. Newly developed Social UX Scales, such as Identification, Social Interaction, Social Stimulation, and Social Acceptance, offer tools to effectively measure and improve social aspects of modern technology experiences.
198 implied HN points 20 Oct 23
  1. Toggle switches in user interfaces should provide immediate visual feedback when clicked to show the state change.
  2. Clear and familiar labels like 'On/Off' are crucial for toggle switches to avoid confusion. Avoid using unfamiliar terms or questions as labels.
  3. Use color effectively with 'On' typically in green or blue and position it on the right side. Negative or ambiguous toggle text should be avoided.
218 implied HN points 05 Oct 23
  1. Online retailers often use scarcity cues like countdown timers and limited quantity messages to create urgency, but research suggests they can harm user experience and trust.
  2. Psychological theories show that scarcity can make products seem more valuable, yet artificial scarcity cues in marketing can annoy users and erode trust.
  3. Recent research found that scarcity cues, especially time-based ones, can lead to negative emotions, frustration, and reduced user trust, highlighting the need for transparent and verifiable messaging in e-commerce.
377 implied HN points 14 Jul 23
  1. Leverage psychology in user onboarding to create informative, enjoyable, and memorable experiences.
  2. Utilize the Zeigarnik effect by using progress meters, reminders, and allowing partial profile completion to keep users engaged.
  3. Decrease complexity with Hicks' law by reducing choices, highlighting easy options, and using progressive onboarding to improve decision-making and enhance user experience.
218 implied HN points 28 Sep 23
  1. Artificial intelligence (AI) is challenging the notion that creativity is solely a human trait, with recent AI systems showcasing high-quality artistic and literary works.
  2. Comparisons between human and AI creativity, particularly in divergent thinking, demonstrate that while AI excels in some aspects, highly creative humans can still make surprising connections between concepts.
  3. Creative professionals like designers, artists, and writers may find that while AI can outperform average human creative thinking, uniquely human qualities such as intuition, emotional expressiveness, and cultural embeddedness continue to set humans apart in pushing creative boundaries.
218 implied HN points 21 Sep 23
  1. Designing digital products for older adults is crucial as their population grows and technology becomes more integrated into daily life.
  2. Age-related changes in vision, hearing, dexterity, processing speed, working memory, attention, and executive function must be considered when designing inclusive digital experiences for older adults.
  3. To create more inclusive digital experiences for older adults, simplify interfaces, support recognition over recall, offer clear wayfinding cues, minimize required steps, and provide feedback and error recovery options.
138 implied HN points 10 Nov 23
  1. Designing AI systems using a strengths-based approach can empower users across a wide array of abilities, rather than highlighting deficits.
  2. Key frameworks like Universal Design, Ability-Based Design, and Design for User Empowerment help create more accessible and empowering intelligent systems.
  3. Using qualitative research methods like co-design and long-term engagement can provide deeper insights into diverse user experiences, enhancing the design process.
396 implied HN points 26 May 23
  1. Qualitative data analysis involves examining non-numerical data, like interviews or observations, to find patterns and insights. This process requires a more nuanced approach compared to quantitative data analysis.
  2. Qualitative coding offers benefits like unveiling new insights, enhancing study validity, and providing contextual understanding of users' behaviors and motivations.
  3. There are different types of qualitative data analysis methods such as content analysis, thematic analysis, discourse analysis, and grounded theory. Choosing the right method depends on your research question, the type of data collected, and available resources.
138 implied HN points 27 Oct 23
  1. Uncertainty can lead to stress and anxiety, impacting individual and team performance.
  2. Reframing uncertainty positively can spark creativity, growth, and better adaptation to change.
  3. Strategies for managing uncertainty include focusing on what can be controlled, embracing experimentation, celebrating small wins, fostering psychological safety, transparent communication, and reminding of organizational purpose.
79 implied HN points 15 Dec 23
  1. UX researchers can benefit from using implicit measures in addition to explicit ones to gain a more comprehensive understanding of user experience.
  2. Explicit measures in UX research have limitations as they rely on users' self-reports, which may not capture unconscious processes influencing behaviors.
  3. Dual process theories suggest that both implicit, associative reactions and explicit, rational evaluations shape attitudes, leading to a better understanding of user perspectives in technology and experiences.
99 implied HN points 24 Nov 23
  1. Neurodiversity refers to a natural variation in how people think, perceive, and learn, and includes conditions like autism, ADHD, and dyslexia.
  2. Neurodivergent individuals can struggle with employment due to sensory sensitivity, social difficulties, and executive functioning challenges, but with the right support, they can thrive professionally and bring unique value.
  3. In the field of UX, neurodiverse perspectives can offer diverse skills and innovation, but individual assessment and customized support are crucial for success as each person's strengths and challenges vary.
238 implied HN points 21 Jul 23
  1. Finding the right participants for UX research can be a major challenge, hindering the effectiveness of your study.
  2. Being resourceful in recruiting participants is key - leverage niche communities, engage with customer-facing teams, and consider using professional panels.
  3. When facing internal roadblocks, start small to showcase the value of UX research, analyze indirect user touchpoints, and conduct desk research or UX audits as alternative solutions.
198 implied HN points 17 Aug 23
  1. Artificial Intelligence is significantly impacting User Experience (UX) by providing new tools and methods for research and design.
  2. UX professionals have varying levels of AI knowledge and usage, with concerns including potential errors, biases, and job security.
  3. Even though many UX professionals are incorporating AI into their work, there is still caution and a desire to ensure responsible AI use and human augmentation.
158 implied HN points 08 Sep 23
  1. The usability of a product varies among individuals based on their knowledge, experience, and attitudes, not just a fixed attribute.
  2. Personality traits like emotional stability, openness to experience, and conscientiousness play a significant role in shaping subjective usability ratings.
  3. Cognitive ability did not have a significant impact on usability ratings, indicating that individual personality traits are stronger predictors.
317 implied HN points 04 May 23
  1. Prospective memory is the ability to remember to do something in the future. It's crucial for daily tasks like attending meetings or taking medication.
  2. There are two main types of prospective memory: event-based (triggered by cues) and time-based (triggered by specific times). Distractions or cognitive load can lead to failures in remembering to do a task at the right time.
  3. Designing interfaces with visual cues, gamification, habit formation, contextual design, and cognitive offloading can improve users' prospective memory performance and create more engaging experiences.
138 implied HN points 14 Sep 23
  1. UX professionals generally have a positive outlook on incorporating AI into their work, emphasizing the importance of AI enhancing human potential rather than overshadowing it.
  2. Even though most UX professionals display a positive attitude towards AI, there is still a degree of caution evident.
  3. Individuals with higher self-reported AI knowledge tend to have more favorable attitudes towards AI and use AI tools more frequently in their work.
158 implied HN points 25 Aug 23
  1. Conversational AI tools like ChatGPT are transforming human-computer interaction by enabling natural language conversations on various topics.
  2. Studies show that features enhancing productivity and enjoyment, while ensuring accuracy, play a crucial role in shaping user experiences with ChatGPT.
  3. While ChatGPT offers benefits like enhanced productivity and user satisfaction compared to traditional methods, there are also notable risks like misinformation that need to be addressed through thoughtful design and transparency.
238 implied HN points 05 Jun 23
  1. Emotions significantly impact user attention and decision-making. We can design products that resonate with users by considering their emotional states.
  2. Balancing functionality and aesthetics is crucial in design. Negative emotions may lead users to focus on functionality, while positive emotions may draw them to aesthetics.
  3. Design strategies that consider emotional mapping, create emotional peaks, and provide feedback can enhance user experience and engagement.
198 implied HN points 06 Jul 23
  1. Traditional personas are being enhanced with deepfake technology to create more dynamic representations of end-users.
  2. A study compared deepfake personas with classic and narrative personas in terms of empathy, credibility, and more, showing that deepfakes were perceived less favorably due to the uncanny valley effect.
  3. While deepfake personas are not yet widely accepted in UX, there is a small group of users who see potential value in them, hinting at possible scenarios where they might be beneficial.
158 implied HN points 11 Aug 23
  1. Nostalgia has evolved from being seen as a medical ailment to a cultural touchstone, becoming more relevant today in marketing and design.
  2. Nostalgia offers psychological comfort during distressing times, increasing well-being, optimism, and a sense of meaning in life.
  3. When incorporating nostalgia into UX design, it's essential to understand the audience, innovate while evoking the past, ensure coherence, and avoid the potential pitfalls of manipulation and inhibiting innovation.
258 implied HN points 12 May 23
  1. Understanding cultural differences is crucial in UX design to cater to diverse user needs globally.
  2. Cultural dimensions like individualism-collectivism, high-vs-low context communication, and power distance can significantly impact user behavior and preferences.
  3. Incorporating cultural sensitivity in design through research, inclusive elements, and collaboration with local experts can enhance user experience for a diverse global audience.
218 implied HN points 30 Mar 23
  1. Research indicates that people generally prefer curved lines over straight or angular ones due to associations with grace and gentleness.
  2. Preference for curves is not just psychological, but has roots in our perception of safety and nurture, related to our evolutionary past.
  3. In design, understanding people's preference for curved lines can help create more visually appealing and effective products, but individual factors like personality and culture also play a role.
158 implied HN points 28 Jun 23
  1. Understanding the psychology of AI creators is crucial as they may have an overly optimistic view of their own creations, known as the Inventor's Bias Effect.
  2. Inventors may view their products more positively due to personal identification with their creations, indicating biased decision-making.
  3. The importance of diverse input in decision-making processes to prevent overblown expectations about fairness and efficiency in AI tools.
59 implied HN points 03 Nov 23
  1. Social loafing in human-computer teams can lead to reduced human effort over time, even if participants report consistent effort and engagement.
  2. Humans may rely excessively on dependable robotic or AI teammates, potentially impairing human attentiveness and performance.
  3. Mitigating the effects of social loafing in human-computer teams can involve strategies such as establishing individual accountability, validating robot or AI performance, and designing robots/AI to provide motivation to human teammates.
99 implied HN points 01 Sep 23
  1. Providing more choices in user interfaces does not always lead to better decisions due to the paradox of choice - too many options can lead to decision overload and poorer choices.
  2. Choice paralysis in UX occurs when users are overwhelmed with options, leading to inaction or abandonment of tasks - simplifying navigation options can help prevent this.
  3. Hick's Law states that decision time increases with the number of choices available, emphasizing the importance of streamlining navigation design to reduce cognitive effort and aid decision-making for users.
119 implied HN points 04 Aug 23
  1. Incorporating anthropomorphic design elements can improve user experience and satisfaction with AI systems. Humanlike voices and natural conversational abilities in chatbots lead to more positive user perceptions and emotional connections.
  2. Not all humanlike cues in AI elicit positive reactions - some may cause unease or revulsion. Factors like the uncanny valley effect and privacy risks need to be considered when designing anthropomorphic AI.
  3. Emotional and auditory anthropomorphic cues like humor and natural-sounding voices can increase user satisfaction and strengthen connections. These cues are more impactful for entertainment purposes than utilitarian tasks with AI assistants.
119 implied HN points 28 Jul 23
  1. Traditional UX research methods focus on qualitative data from interviews, surveys, and tests, but new approaches like eye tracking and mouse tracking offer deeper insights into unconscious user behaviors.
  2. Eye tracking technology maps users' gaze on screens, providing insights into attention, distractions, and navigation patterns, although it can be costly and requires specialized equipment.
  3. Mouse tracking records hand movements and decision-making processes, complementing eye tracking data to reveal user interactions and uncover hidden pain points in interfaces.
39 implied HN points 01 Dec 23
  1. Consider implementing gamification with elements like points, badges, and leaderboards to boost creativity more effectively than relying solely on monetary rewards.
  2. When motivating for creativity, excess monetary rewards may not yield better results. Focus on fostering meaning, autonomy, and purpose in tasks instead.
  3. Applying moderate pressure through aspects like performance penalties or time constraints can increase focus, effort, and creative output when used thoughtfully.
198 implied HN points 02 Feb 23
  1. Dark patterns in UX are manipulative design tactics used to influence user behavior for the benefit of the company, often at the expense of the user's experience and trust.
  2. Dark patterns have different categories like asymmetrical, covert, restrictive, and deceptive, which aim to coerce and deceive users into unintended decisions.
  3. To combat dark patterns, designers should prioritize user transparency, education, testing with real users, and compliance with ethical design guidelines and regulations.