Sunday Letters • 139 implied HN points • 13 Mar 22
- Desire alone is not a strategy; it lacks specific actions and directions. A clear strategy needs to tell you what steps to take and what to avoid.
- Many people confuse goals with strategies. Goals like 'getting rich' are vague, while a strategy like 'specializing in field X' is more actionable.
- Successful companies have clear strategies that guide their actions and decisions. If a plan doesn’t outline specific tactics, it’s probably just a wish rather than a real strategy.