The hottest Substack posts of Making Connections by Jax

And their main takeaways

Measuring Marketing Performance

137 implied HN points • 12 Jun 23
💼 Business Marketing Advertising ROI Data Analysis Digital Advertising
  1. Marketing attribution is becoming more challenging due to privacy regulations like Apple's App Tracking Transparency.
  2. Marketing Mix Modelling (MMM) provides a top-down approach to understanding ROI by analyzing historical data and external influences.
  3. Lift tests offer a bottom-up method to prove causation in marketing effectiveness, requiring experimentation with test and control groups.

Influencer Marketing in B2B

137 implied HN points • 05 May 23
💼 Business Marketing Influencers Budget ROI
  1. Influencer marketing can be effective in B2B for product-led growth with lower CACs.
  2. Any company can use influencer marketing if their buyers are active on social media.
  3. To run successful influencer campaigns, focus on finding the right influencers who can create engaging content.

Creating the Talent Marketing Category: The Martec

39 implied HN points • 16 Oct 23
💼 Business Marketing Technology Entrepreneurship Startups SaaS
  1. Employer Brand professionals focus on attracting potential employees through brand strategy and content creation.
  2. The Martec provides tools for content strategy, creation, and distribution to help Employer Brand professionals scale their marketing capabilities.
  3. The Martec leverages Founder-Market Fit, Technology Tailwinds, and Category Creation Opportunity to position itself as a leader in the emerging Talent Marketing space.

Where could Spotify take Audiobooks?

19 implied HN points • 27 Oct 23
🕹 Technology Streaming Recommendation UX
  1. Spotify could help authors reach a wider audience by leveraging its large subscriber base and marketing tools.
  2. Spotify has the potential to revolutionize book clubs by using playlists creatively and involving celebrities.
  3. Spotify may introduce new narrative formats and revenue streams for authors similar to the music industry's evolution.
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