{grow} by Mark Schaefer

{grow} by Mark Schaefer explores the intersections of marketing, technology, and human connection. It covers innovative uses of AI in marketing, personal and community brand building, future trends in digital marketing, content strategy, the significance of personal experience in entrepreneurship, and navigating the modern content landscape.

Marketing Strategy Artificial Intelligence in Marketing Brand and Community Building Future Marketing Trends Content Creation and Strategy Entrepreneurship Social Media Marketing

The hottest Substack posts of {grow} by Mark Schaefer

And their main takeaways

The Blog Post That Shocked the World

19 implied HN points • 18 Jan 24
💼 Business Marketing Content Economics Strategy Personal Branding
  1. Content Shock: The world of content marketing became saturated with competition, making it harder and more expensive to stand out.
  2. Spiky Content: Creating bold, unique content with a strong point of view can help cut through the noise and grab attention.
  3. Personal Branding: Focusing on building a personal connection with your audience can be a powerful strategy to navigate and succeed in a world overwhelmed by content.
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Beyond the Basics: 20 Non-Obvious Uses of ChatGPT for Marketing

78 implied HN points • 08 Feb 23
  1. Marketers are using ChatGPT for non-obvious uses beyond basic tasks like summarizing survey data and fast market analysis.
  2. ChatGPT is helping marketers save time and create new ideas by summarizing complex podcast show notes and generating content like marketing strategies and improved headlines.
  3. Other uses include planning events, finding target customers, calculating key marketing metrics, nurturing leads, optimizing FAQs, and adjusting marketing organizations.