The hottest Marketing Substack posts right now

And their main takeaways
Category
Top Technology Topics

What I Learned from Bob Cialdini

Remarkable People • 339 implied HN points • 28 Aug 24
💼 Business Marketing Influence Psychology Entrepreneurship Ethics
  1. Reciprocity is powerful. When you do something nice for someone, they feel compelled to return the favor. This helps build trust and strong relationships.
  2. Cialdini's six principles of influence include social proof, authority, and scarcity. Using these ideas can make your messages more effective and persuasive.
  3. It's important to use persuasion ethically. The goal should be to create a win-win situation, where everyone feels good about the outcome.

The Sad Saga of Bud Light

Common Sense with Bari Weiss • 2986 implied HN points • 07 Feb 25
💼 Business Marketing Branding Corporate culture Consumer behavior Economic Impact
  1. Bud Light was once America's favorite beer, but it lost its top spot after a marketing move focused on social issues. Many customers turned away from the brand.
  2. The shift towards diversity and inclusion in corporate strategies can sometimes backfire. For Bud Light, it cost them loyal customers and sales.
  3. It's important for companies to balance social goals with their business interests. Ignoring customer preferences can lead to serious repercussions.

Cadeau : une formation gratuite

L'Atelier Galita • 79 implied HN points • 13 Oct 24
💼 Business Marketing Sales Training Entrepreneurship Online Courses
  1. There's a free training available on how to sell if you don't like selling. It's a chance to learn useful skills without any cost.
  2. This training is available for a limited time of 24 hours, specifically for premium members. It's a special offer to appreciate loyal subscribers.
  3. The training focuses on the basics of copywriting, which can help improve selling techniques. Even if you're not a fan of sales, these tips can be valuable.

All Fear The Cloud and Twitter Financials

Alex's Personal Blog • 131 implied HN points • 06 Feb 25
💼 Business Finance Tech Marketing Startups Economics Investments
  1. Twitter's financial health has changed a lot since Musk bought it. Today, it makes less money but is more profitable than before.
  2. There are mixed opinions about the future of AI startups and cloud services. Some believe they'll thrive, while others think they'll face tough competition and slim profits.
  3. Some companies, like Deel and Glean, are doing well in the AI space. They've shown strong growth and profitability, even in a tough market.

Don't Snooze on Substack Notes. The Opportunities for Writers Are Stupid Crazy | Interview with David Mcllroy

Kristina God's Online Writing Club • 3037 implied HN points • 02 May 24
💼 Business Writing Social media Content creation Marketing Entrepreneurship
  1. Substack Notes is a great place for writers to grow their audience without the hassle of traditional social media. It allows you to own your following and make real connections.
  2. Many writers are not using Substack Notes effectively, missing out on its community benefits. Engaging with this feature can lead to rapid growth in subscribers.
  3. Substack Notes is ad-free and helps writers discover one another, creating a refreshing social media experience focused on writing and community.
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Meet The Lipsdick: A Dick-Shaped Lipstick

The Unpublishable • 12421 implied HN points • 07 Mar 23
🪞 Fashion & Beauty Beauty Feminism Gender Art Marketing
  1. A lipstick shaped like a penis was launched, sparking discussions about beauty standards and feminism in the industry.
  2. The product's marketing as empowering and innovative is being questioned, as it may perpetuate stereotypes and lack depth.
  3. The controversy highlights issues with media coverage of such products, raising concerns about critical thinking and substance in journalism.

For Starters #35: 3.5 Tips for Pricing

For Starters • 39 implied HN points • 18 Oct 24
💼 Business Pricing Strategy Value Proposition Customer Experience Marketing
  1. Pricing should highlight what makes your product special. If customers understand its unique value, they're more likely to use it.
  2. Help your customers see the benefits fast. Make onboarding smooth and ensure they quickly experience the product's value.
  3. Don't worry about making your product perfect before setting a price. Charge based on the value customers see now, not on what you want it to eventually be.

☕️ How Starbucks Plans to Return to its Coffeehouse Roots with Free Coffee, a Brand-Led Strategy, and a Superbowl Adjacent campaign 📈

the case for brand 💼 • 72 implied HN points • 09 Feb 25
💼 Business Brand Strategy Marketing Corporate culture Consumer behavior Market Trends
  1. Starbucks is focusing on its employees to create a better work environment. They are improving benefits and promoting from within to ensure happier staff.
  2. The company wants to bring back its community coffeehouse vibe. This means enhancing in-store experiences, like using ceramic mugs and offering free refills.
  3. Starbucks aims to clarify its identity and mission as a coffee brand. They are emphasizing their roots and what they stand for in their marketing and overall brand message.

How to Get More Subscribers With Substack’s (New) Growth Engine

Kristina God's Online Writing Club • 6394 implied HN points • 12 Jan 24
💼 Business Marketing Entrepreneurship Digital Media Email Marketing Content creation
  1. Substack's recommendation feature helps newsletters grow significantly, with many users reporting over 28% of their subscribers coming from recommendations.
  2. Writers on Substack can curate and recommend other newsletters, giving them control over who to promote and helping to build a community.
  3. Building an email list is valuable because you own your subscribers, unlike social media followers, making it easier to sustain a personal brand.

The Death-Strewn Backstory of Big Supplement

The Vajenda • 6151 implied HN points • 18 Jan 24
🏥 Health & Wellness Supplements Regulation Safety concerns Efficacy Marketing
  1. Supplements in the United States have a history of being unregulated and potentially dangerous due to a lack of oversight and testing.
  2. The Dietary Supplement Health and Education Act of 1994 removed regulations, allowing for the sale of supplements without proof of safety or efficacy.
  3. Buying supplements is like buying gas from a guy on the side of the road - there's little to no assurance of what you're actually getting or its effects on your health.

Ruptures in the Mediascape: What Next?

The Future Does Not Fit In The Containers Of The Past • 66 implied HN points • 01 Jun 25
💼 Business Marketing Media Technology Strategy Commerce
  1. The way we create media is changing. With new tools, creativity is becoming more personalized and can connect better with people, making storytelling more important than before.
  2. Conversations are now a key way we interact with media. This means we’ll start relying more on chat and voice rather than just searching for information like in the past.
  3. Brands will still be important, but they'll need to evolve. They should combine human emotions with smart technology to create strong connections with people.

Using AI Agents to Hunt Prospects 24/7

Enterprise AI Trends • 105 implied HN points • 03 Jun 25
💼 Business Sales AI Recruitment Marketing
  1. AI can take over prospecting tasks, allowing you to focus on other important things. Instead of just assisting you, AI can act independently to find leads.
  2. With AI doing most of the work, prospecting becomes a continuous and flexible process. It doesn't rely on human effort alone, making it less tiring.
  3. You'll still need humans to set up and adjust the AI agents, but the AI can handle the heavy lifting in finding prospects. This makes the overall workflow much smoother.

A Substack is a book’s best friend: An interview with Luke Burgis

read • 10456 implied HN points • 28 Apr 23
💼 Business Marketing Engagement Authors Collaborations
  1. A Substack can be a powerful tool for writers to engage with readers and promote their books.
  2. Substack allows for direct connection with committed readers and can significantly impact book sales.
  3. Starting a Substack can help writers build a community, get feedback, and continue engaging with readers even after the publication of a book.

You Have To Hype Yourself. No One Else Will Do It For You.

Kristina God's Online Writing Club • 1598 implied HN points • 02 Jun 24
💼 Business Marketing Writing Entrepreneurship Social media Personal Branding
  1. You need to promote yourself because no one will do it for you. Writing is just part of the job; marketing is also important.
  2. Many writers have talent but struggle to get noticed. Building a community and shouting about your successes can help attract readers.
  3. Don't be shy about sharing your achievements. Talking about your wins can inspire others and help you stand out in a crowded field.

How Duolingo reignited user growth

Lenny's Newsletter • 9571 implied HN points • 28 Feb 23
💼 Business Tech Marketing Growth Product Leadership
  1. Duolingo achieved 4.5x user growth over four years through innovative strategies like leaderboards and push notifications.
  2. Their focus on improving retention over new user acquisition led to significant improvements in engagement metrics.
  3. Using data and models, like Zynga and MyFitnessPal did, helped Duolingo identify North Star metrics and drive growth effectively.

Are Brands Coming For The Group Chat?

Total Rec • 2236 implied HN points • 27 Apr 24
💼 Business E-commerce Entrepreneurship Consumer behavior Marketing Ethics
  1. Substack chats provide a space for genuine conversations and personalized recommendations, free from traditional algorithms and commercial pressures.
  2. The influx of brands into these organic spaces raises concerns about maintaining authenticity while allowing brands to engage profitably.
  3. Exploring the idea of creating online spaces that prioritize values like community, collaboration, and enrichment over the pursuit of vast wealth and success.

How You Can Eliminate Your Competition

VERY GOOD PRODUCTIZED GUIDES • 159 implied HN points • 02 Sep 24
💼 Business Entrepreneurship Marketing Startups Competition Branding
  1. You don't have to be the first in the market. Being different is more important. Focus on filling gaps in what others offer instead.
  2. Understand what your customers truly want. They often seek value and connection, not just the service itself. Learn their needs to attract more clients.
  3. Instead of only cutting costs, focus on providing great value to your customers. Sometimes spending more can actually improve your service and satisfy customers better.

Newsletters we read to stay smarter than the competition

CommandBlogue • 139 implied HN points • 04 Sep 24
💼 Business Startups Growth Innovation Marketing Entrepreneurship
  1. Staying updated with newsletters is super important for personal and professional growth. They help you learn quickly and efficiently in a fast-changing world.
  2. Some recommended newsletters focus on tech, product growth, and honest startup experiences. They provide unique insights and practical advice that can really help new teams and startups.
  3. Reading newsletters can keep you motivated and optimistic about the tech industry. It’s a great way to stay informed and inspired by successful stories and strategies.

How To Actually Make Money Freelance Writing as Beginner in 2024

Kristina God's Online Writing Club • 919 implied HN points • 29 Jun 24
💼 Business Freelancing Writing Marketing Entrepreneurship Content creation
  1. You can make good money as a freelance writer, even if you're just starting out. Many companies want real human writers because they bring creativity that AI can't.
  2. It's important to clearly define what services you offer and how you can help potential clients. This helps you stand out in a crowded market.
  3. Guest posting can still be a great way to showcase your writing and attract clients, so don't underestimate its value in building your portfolio.

My Journey From 300 to 15000 Followers on LinkedIn

VERY GOOD PRODUCTIZED GUIDES • 319 implied HN points • 12 Aug 24
💼 Business Social media Marketing Networking Lead Generation Entrepreneurship
  1. Growing your LinkedIn followers takes consistency and patience. Posting regularly can help you connect with more people and keep your audience engaged.
  2. Content is key to grabbing attention on LinkedIn. Share personal stories, expert insights, and occasional calls-to-action to build connections and generate leads.
  3. Engaging with others on the platform boosts visibility. Comment on posts, reach out to new connections, and collaborate with top creators to expand your network.

How CMO Sophie Bambuck of The North Face, Nike, Converse, and Everlane Builds Brands for Everyone

the case for brand 💼 • 145 implied HN points • 24 Jan 25
💼 Business Branding Marketing Advertising Leadership Strategy
  1. Sophie Bambuck believes in starting brand strategies by understanding your audience first. It's all about connecting with what they care about before thinking about how you'll reach them.
  2. Campaigns should have a clear goal in mind and allow for flexibility to adapt to trends or audience responses. You need both a fixed plan and room to react to what's happening in culture.
  3. A strong brand relies on consistent storytelling and values. If a brand forgets why it exists or tries to be everything to everyone, it risks losing its identity and becoming just another product.

The Scoop On The High Sport Dupe | Part Two

Total Rec • 3774 implied HN points • 17 Feb 24
🪞 Fashion & Beauty Clothing Style Quality Affordability Marketing
  1. The review highlights various brands offering high sport pants dupes, discussing their materials, fit, and overall look.
  2. The article examines the influence of marketing strategies on popularizing the high sport pants, questioning the authenticity of hype and considering the financial incentives for recommendations.
  3. Old Navy's affordable and quality extra high-waisted pants stand out among the reviewed options, impressing with their feel, fit, and stylish look at a budget-friendly price.

How To Give Yourself A Promotion And Grow Your Business Beyond Solo Freelancing

VERY GOOD PRODUCTIZED GUIDES • 99 implied HN points • 09 Sep 24
💼 Business Freelancing Entrepreneurship Marketing Management Growth Strategies
  1. To grow beyond solo freelancing, you need to stop doing everything yourself. Focus on what you do best and outsource the tasks that take up too much of your time.
  2. It's important to package your services in a way that clients understand and can buy easily. This means creating fixed-fee services that have clear pricing and deliverables.
  3. You should regularly audit how you spend your time to figure out what tasks can be delegated. This helps free up your schedule for the high-value work that you enjoy.

How gardening teaches you this crucial lesson about scaling your business

VERY GOOD PRODUCTIZED GUIDES • 59 implied HN points • 16 Sep 24
💼 Business Entrepreneurship Marketing Productivity Scaling Automation
  1. Create systems that allow you to enjoy what you love, even when life gets busy. This gives you the freedom to step away without worry.
  2. Think about tasks you do daily that take more than 10 minutes. Find ways to automate them or get help to save time.
  3. Building these efficient systems might take time upfront, but once they're in place, they let you scale your business and work more smoothly.

The "Brilliant" Idea that Saved The Economy and Killed The Future

OK Doomer • 111 implied HN points • 28 Jan 25
💼 Business Economics Marketing Innovation Product Design Corporate strategy
  1. A group of light bulb companies created a plan to make bulbs that burnt out faster, so people would buy more. This was done under the false idea that they were improving efficiency.
  2. In the 1990s, a company launched a cheaper printer but actually just made minor changes instead of improving the product. They found clever ways to cut costs without giving customers a better deal.
  3. These examples show how businesses can prioritize profit over quality, tricking consumers into spending more money without a real benefit.

My Wronggest Content

Jacob’s Tech Tavern • 656 implied HN points • 26 Nov 24
🕹 Technology Social media Software Development Marketing Content creation Programming
  1. Posting wrong code online can lead to getting helpful feedback from others. Sometimes people are quick to point out mistakes, but that can help you learn.
  2. Using social media regularly can grow your audience. Posting interesting and engaging content helps attract more subscribers.
  3. Accepting criticism is important. It can be tough to hear people say your work is bad, but it's a chance to improve and grow.

Customers don't care about your AI feature

Kyle Poyar’s Growth Unhinged • 1246 implied HN points • 29 Jan 25
💼 Business Marketing Consumer behavior Product Development Technology Trends
  1. Most customers don't really care if a product is AI-powered. They want to know how it will solve their problems, not get lost in technical jargon.
  2. Highlighting the benefits and real outcomes of a product works better than focusing on the AI label. Show customers how your product can make their lives easier.
  3. Using 'AI' in marketing can sometimes backfire. It can lower customer expectations and doesn't always justify a higher price. It's better to focus on value rather than buzzwords.

TikTokers are spreading North Korean propaganda to sell supplements

Taylor Lorenz's Newsletter • 3582 implied HN points • 09 Oct 24
🎭️ Culture Social media Influencers Propaganda Marketing Consumer behavior
  1. Some TikTok users are sharing North Korean stories to promote supplements. They claim life in North Korea is better than in the U.S.
  2. These videos often use AI-generated images and stories to grab attention and sell products. They can be bizarre and hard to believe.
  3. After being reported, many of the accounts promoting this content were taken down, but some continue to operate and push these products.

What happened in marketing: UK vs Privacy, TikTok returns, Youtube loves AI and Spotify...

The Social Juice • 19 implied HN points • 18 Feb 25
💼 Business Marketing Advertising Technology Media Trends
  1. TikTok is back in the US app stores, which is good news for many users and creators. It shows the platform's resilience despite facing challenges.
  2. YouTube is putting more focus on AI technology, which could change how content is created and shared on their platform. This means innovative tools for creators to work with.
  3. The UK is in a legal battle with Apple over user privacy, highlighting ongoing concerns about how tech companies handle data. It's important for users to stay aware of their privacy rights.

The Future Fits on One Page.

The Future Does Not Fit In The Containers Of The Past • 72 implied HN points • 25 May 25
💼 Business Leadership Change Management Marketing Personal Development Future Trends Work Culture
  1. The future is shaped by change, and we need to adapt our thinking to keep up. It's important to let go of old ways that may limit our growth.
  2. Learning is an ongoing process, and we should always strive to upgrade our skills and knowledge. This helps us stay relevant in a fast-changing world.
  3. Creating strong and positive relationships is key. Treating others with kindness and generosity can lead to better teamwork and success.

Super Bowl vs Valentine vs Duolingo's death — The best of brands and marketers

The Social Juice • 26 implied HN points • 15 Feb 25
💼 Business Marketing Brands Advertising Consumer behavior Digital Media
  1. Marketing can feel really fast and crazy, especially with big events like Valentine's Day and the Super Bowl happening at the same time. It’s like a mix of excitement and chaos.
  2. Testing different email times for newsletters can help find the best way to reach more readers. It’s all about experimenting to see what works better.
  3. Investing attention in good content is important, just like spending money wisely. When you pay attention to quality, it pays off in the long run.

How we built a business out of recession - chapter 34 - sales people always say yes

The ZIPster • 35 implied HN points • 14 Feb 25
💼 Business Entrepreneurship Sales Marketing Management Finance
  1. Starting a business without a formal plan can still lead to success, especially if you're adaptable and listen to your customers.
  2. Entering new markets can be tricky; familiarity with local culture and practices is very important to avoid mistakes.
  3. It's better to focus on areas where you have experience and can easily connect with customers, rather than spreading too thin in unfamiliar locations.

From Beginner to Substack Bestseller | Interview with Valentin Bunea

Kristina God's Online Writing Club • 999 implied HN points • 03 Jun 24
💼 Business Entrepreneurship Marketing Content creation Online business Writing
  1. Being successful in writing a newsletter takes hard work and dedication, not just a few hours a week. Many successful writers manage their time early in the morning or late at night to fit their writing into a busy life.
  2. You can build a profitable newsletter business in a reasonable amount of time each day. It's about focusing on the right tasks that bring the most value to your readers.
  3. Believing in yourself and being consistent with your writing can lead to great opportunities. Just like with fitness, doing daily reps in writing can make a big difference.

The Platform Risk

Tiny Empires • 49 implied HN points • 29 May 25
💼 Business Entrepreneurship Marketing Strategy Risk management Digital Media
  1. Don't rely too much on platforms you don't own because they can change rules suddenly. Build your own website and email list to keep control.
  2. Create a safety net by spreading your revenue across different platforms. This way, if one platform changes, your business won't fall apart.
  3. Always stay in touch with your audience through multiple channels. This keeps you connected, even if some platforms go away.

Price Testing 101 with Justin Farris (GitLab, Zillow)

Good Better Best • 1 implied HN point • 20 Jun 25
💼 Business Pricing Marketing SaaS Product Development Sales
  1. Pricing updates can take a lot of time due to slow billing systems. Using a centralized rate card model can help make changes faster and easier.
  2. A/B testing prices works well in some situations but isn’t always practical. Testing prices in similar markets might be a good option if you need to keep pricing public.
  3. Creating a clear framework for volume pricing helps build trust and makes negotiations smoother. This way, both sides can understand the pricing logic, leading to better relationships.

Advice for Nike and the NFL

House of Strauss • 41 implied HN points • 11 Feb 25
💼 Business Marketing Advertising Sports Corporate strategy Consumer behavior
  1. Nike's focus on women's sports in ads is driven by the potential to tap into a huge female consumer market. They want to reach more buyers and expand their brand.
  2. Current ads from Nike and the NFL may not resonate well with audiences as they seem outdated. The messaging could benefit from being more simple and relatable.
  3. A family-centric approach, like emotional storytelling, could be a more effective way for these brands to connect with viewers in their ads.

A Winning Strategy

Points And Figures • 932 implied HN points • 21 Oct 24
💼 Business Leadership Entrepreneurship Marketing Authenticity Culture
  1. Being authentic is key for leaders. When leaders show their true selves, it helps build trust and culture in their organizations.
  2. Not every leader is suited for every situation. Finding the right fit where authenticity shines can lead to greater success.
  3. People today appreciate genuine leadership. With so much fake behavior around, being authentic stands out and resonates with others.

My Newsletter Just Became a Substack Bestseller (Although I Was Hesitant to Get Paid First)

Kristina God's Online Writing Club • 1858 implied HN points • 22 Mar 24
💼 Business Entrepreneurship Marketing Online Writing Content creation Freelancing
  1. Building a subscriber base takes time and effort; it's not an overnight success. You have to be patient and keep working hard to grow your audience.
  2. Going paid from the beginning can be beneficial. It’s important to trust your content enough to ask for support early on.
  3. Understanding the difference between followers and subscribers is key. Subscribers want your content directly in their inbox, which is more valuable than just having followers.

Junk Bond Trader

Where's Your Ed At • 13056 implied HN points • 26 Oct 23
💼 Business Entrepreneurship Finance Marketing Management Investing
  1. Elon Musk is perceived as a modern-day hustler, skilled at manipulating media and markets without creating tangible value.
  2. Musk's success lies in picking companies and products that promise eternal growth, even if the reality doesn't align with the hype.
  3. The acquisitions of SolarCity, Twitter, and the Cybertruck showcase Musk playing outside the odds, relying on emotion, and making risky bets.