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creatingvalue 11 HN points 21 Sep 21
Image by Gerd Altmann from Pixabay Consider rideshare apps like Lyft and Uber. If you were going on a trip, Lyft (or Uber) would be part of your unspoken plans, whether you thought about them consciously or not; they are simply too useful and omnipresent for you to be unaware - should you get out of walking-range of your hotel - you could with a relatively high level of certainty use them to get back. It’s unlikely that you even think about what would happen if they failed you - it’s just not common enough to consider.