Kyle Poyar’s Growth Unhinged

Kyle Poyar’s Growth Unhinged offers insights on scaling SaaS companies through untraditional methods, focusing on product-led growth (PLG) strategies. It covers sales compensation, pricing, metrics, marketing, and enterprise demand for PLG businesses, emphasizing the importance of user engagement, innovative growth marketing, and the integration of sales and product usage.

Product-Led Growth Sales Strategies SaaS Metrics Pricing Strategies Marketing Techniques Enterprise Sales Referral Programs Value Proposition User Acquisition

The hottest Substack posts of Kyle Poyar’s Growth Unhinged

And their main takeaways

Typeform’s viral growth – and its disruption?

268 implied HN points • 24 May 23

Typeform achieved viral growth through innovative product design and user experience.
Typeform leveraged organic growth with a focus on content marketing and customer success.
Typeform's innovation process is lean, fast-paced, and emphasizes user testing and iteration.

How to optimize your free trial

236 implied HN points • 10 May 23

💼 Business Marketing User Experience Product Management Conversion Onboarding

Collaborate with experts to conduct a thorough audit of your product-led growth strategy.
Implement best practices at each stage of the free trial experience such as creating a compelling sign-up page and a goal-oriented onboarding checklist.
Utilize personalized templates, value-add empty states, and contextual guidance to enhance user experience and increase conversion rates.

Your guide to PLG + enterprise demand

244 implied HN points • 05 Apr 23

💼 Business Marketing Content Strategy

PLG companies need to create enterprise demand.
B2B buyers trust peer recommendations over traditional marketing channels.
Digital attribution tools may not properly measure newer marketing channels.

Your guide to product-led sales

244 implied HN points • 22 Feb 23

💼 Business Sales Marketing Growth Revenue

Product-led sales is a combination of product usage and personalized sales assistance to convert users into revenue.
Early adopters like Jesus Requena from Figma provide valuable guidance on implementing product-led sales effectively.
Tools like Endgame can transform sales processes by providing relevant product telemetry and improving sales outreach.