The hottest Content Strategy Substack posts right now

And their main takeaways
Category
Top Business Topics

Will Search Engine Traffic Really Drop 25% by 2026, As Gartner Predicts?

Big Technology • 6004 implied HN points • 15 Mar 24
🕹 Technology Search Engines AI Predictions Business impact Content Strategy
  1. Gartner predicts a 25% drop in traditional search engine traffic by 2026, with AI chatbots and virtual agents gaining more traction.
  2. The decline in search engine traffic could significantly impact major players like Google and potentially lead to a shift in web navigation towards chatbots and away from traditional search.
  3. The prediction of a decline in search traffic raises questions about the future of web content strategy and the role of individual web pages in the era of AI-driven answer engines.

How publishers should respond to declining Google traffic

Simon Owens's Media Newsletter • 1097 implied HN points • 10 Jan 24
💼 Business Media industry Content Strategy Revenue Generation Subscription Models Digital Publishing
  1. Google traffic may not be as valuable as perceived, as it often results in low engagement and conversion rates.
  2. High-quality publishers can leverage brand recognition as a powerful tool to compete in search results dominated by AI-generated content.
  3. Building a strong personal brand in the Creator Economy can lead to burnout and lack of exit options, prompting some creators to launch companies separate from their personal brands.
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An Invitation to a Webinar Presented by Ayodeji Awosika on 6 July 2023, at 7 PM EST

Content Strategy, Development, & Marketing Insights • 98 implied HN points • 04 Jul 23
🚌 Education Webinar Writing Training Content Strategy Development
  1. Learn how to become a full-time writer from Ayodeji Awosika in a free webinar on July 6, 2023, at 7 PM EST.
  2. Discover Ayodeji's system to reach a writing income of $5k per month and build an audience on various platforms.
  3. The webinar will cover attracting readers, making money as a writer, and overcoming common mistakes in writing.

My Creator Journey: From "Beginner" (<1K) to "Growing" (>100K+)

carmona • 78 implied HN points • 20 Jun 23
💼 Business Social media Monetization Content Strategy Audience Growth Collaborations
  1. Consider the relative value proposition of each social platform when building your content strategy.
  2. For smaller creators, a cross-platform approach to content strategy can be more beneficial than posting the same content across all platforms.
  3. As you grow, focus on creating high-quality, engaging content that aligns with platform trends to maintain and increase audience growth.

Blending AI and Human Creativity: Generative AI and Content Strategy

The Data Score • 39 implied HN points • 28 May 23
🕹 Technology AI Data Content Strategy Machine Learning
  1. A great content strategy in the alternative data ecosystem should focus on providing validation and memorability of the data story for the audience.
  2. When utilizing generative AI in content creation, it is essential to recognize the valuable use cases and limitations associated with this technology.
  3. Human-in-the-loop collaboration, where AI is fine-tuned and guided by human expertise, can lead to the creation of more impactful and meaningful content.

Turnaround #1

Turnaround • 79 implied HN points • 22 Jul 19
💼 Business Leadership Content Strategy Networking Design Hiring
  1. Thoughtful leaders and a supportive culture can successfully drive change in even giant corporations that have made big mistakes in the past.
  2. Empathy plays a crucial role in business success, as highlighted by Satya Nadella's focus on empathy in his book.
  3. Some books are meant to be read slowly and savored, with breaks to chew over the content and admire the writing.

You know what really shits me

Mehdeeka • 0 implied HN points • 12 Apr 23
💼 Business Marketing SEO Brand Strategy Content Strategy
  1. Starting a marketing strategy based only on what successful large brands do may not work for smaller businesses.
  2. Investing in SEO and organic search may not always bring in customers as expected, especially for companies with less than $10M ARR.
  3. To improve marketing effectiveness, consider looking at the strategy evolution of companies a step ahead and collecting feedback directly from customer-facing teams.

European VCs and backed CEOs, what happened to your content strategy?

Venture Prose • 0 implied HN points • 19 Mar 14
💼 Business Venture Capital CEOs Content Strategy Investors
  1. Communication is key for VCs and CEOs. Share culture, strategy, and expectations to be understood.
  2. Sharing real experiences and lessons is valuable. Provide unique insights beyond mainstream information.
  3. Sharing knowledge and stories is beneficial for everyone. It contributes to better quality information and personal understanding.