The hottest Content Strategy Substack posts right now

And their main takeaways
Top Business Topics
Big Technology 6004 implied HN points 15 Mar 24
  1. Gartner predicts a 25% drop in traditional search engine traffic by 2026, with AI chatbots and virtual agents gaining more traction.
  2. The decline in search engine traffic could significantly impact major players like Google and potentially lead to a shift in web navigation towards chatbots and away from traditional search.
  3. The prediction of a decline in search traffic raises questions about the future of web content strategy and the role of individual web pages in the era of AI-driven answer engines.
Simon Owens's Media Newsletter 1097 implied HN points 10 Jan 24
  1. Google traffic may not be as valuable as perceived, as it often results in low engagement and conversion rates.
  2. High-quality publishers can leverage brand recognition as a powerful tool to compete in search results dominated by AI-generated content.
  3. Building a strong personal brand in the Creator Economy can lead to burnout and lack of exit options, prompting some creators to launch companies separate from their personal brands.
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Content Strategy, Development, & Marketing Insights 98 implied HN points 04 Jul 23
  1. Learn how to become a full-time writer from Ayodeji Awosika in a free webinar on July 6, 2023, at 7 PM EST.
  2. Discover Ayodeji's system to reach a writing income of $5k per month and build an audience on various platforms.
  3. The webinar will cover attracting readers, making money as a writer, and overcoming common mistakes in writing.
carmona 78 implied HN points 20 Jun 23
  1. Consider the relative value proposition of each social platform when building your content strategy.
  2. For smaller creators, a cross-platform approach to content strategy can be more beneficial than posting the same content across all platforms.
  3. As you grow, focus on creating high-quality, engaging content that aligns with platform trends to maintain and increase audience growth.
The Data Score 39 implied HN points 28 May 23
  1. A great content strategy in the alternative data ecosystem should focus on providing validation and memorability of the data story for the audience.
  2. When utilizing generative AI in content creation, it is essential to recognize the valuable use cases and limitations associated with this technology.
  3. Human-in-the-loop collaboration, where AI is fine-tuned and guided by human expertise, can lead to the creation of more impactful and meaningful content.
Turnaround 79 implied HN points 22 Jul 19
  1. Thoughtful leaders and a supportive culture can successfully drive change in even giant corporations that have made big mistakes in the past.
  2. Empathy plays a crucial role in business success, as highlighted by Satya Nadella's focus on empathy in his book.
  3. Some books are meant to be read slowly and savored, with breaks to chew over the content and admire the writing.
Mehdeeka 0 implied HN points 12 Apr 23
  1. Starting a marketing strategy based only on what successful large brands do may not work for smaller businesses.
  2. Investing in SEO and organic search may not always bring in customers as expected, especially for companies with less than $10M ARR.
  3. To improve marketing effectiveness, consider looking at the strategy evolution of companies a step ahead and collecting feedback directly from customer-facing teams.
Venture Prose 0 implied HN points 19 Mar 14
  1. Communication is key for VCs and CEOs. Share culture, strategy, and expectations to be understood.
  2. Sharing real experiences and lessons is valuable. Provide unique insights beyond mainstream information.
  3. Sharing knowledge and stories is beneficial for everyone. It contributes to better quality information and personal understanding.