Books Unbound • 0 implied HN points • 28 Jul 24
- Reciprocation means that when someone does something nice for us, we feel we should return the favor. It's a strong part of how people connect and work together in cultures around the world.
- Social proof is when we look at what others do to decide how to act. If we see people similar to us doing something, we're more likely to follow their lead.
- Scarcity makes things seem more valuable, like when we think a product is better because it's limited in stock. This fear of missing out can push us to make quicker decisions, especially in buying situations.