Culture Study • 7257 implied HN points • 27 Aug 23
- Momfluencers monetize their maternal identity on social media through sponsored content, affiliate links, and brand partnerships.
- Momfluencer culture perpetuates reductive and exclusionary ideals of motherhood rooted in gender, race, and class.
- Aestheticized motherhood by Cool and Trad Moms offers an illusion of certainty and personhood through visual representation.