The hottest Advertising Substack posts right now

And their main takeaways
Category
Top Technology Topics
Simon Owens's Media Newsletter 274 implied HN points 23 Feb 24
  1. Traditional media outlets are not fully utilizing the monetization potential of their YouTube channels, missing out on significant revenue opportunities.
  2. Newsletter advertising has experienced growth despite challenges faced by the larger advertising industry, with brands noting higher engagement and return on investment.
  3. John Oliver's YouTube channel for Last Week Tonight showcases high engagement with fewer videos compared to other late night shows, yet HBO is not directly monetizing it, highlighting a missed opportunity for revenue.
The Social Juice 5 implied HN points 25 Feb 24
  1. Recent updates include Reddit's IPO details, Meta expanding Creator Marketplace, and Walmart's acquisition of VIZIO to boost AdTech.
  2. Pinterest's unique B2B campaign mix, X offering new features for non-premium users, and TikTok's global advancements are trending in the marketing world.
  3. Various agencies are making significant moves, like Build-A-Bear naming KNOWN as its Agency of Record and Mod Op acquiring Red Tettemer O'Connell+Partners.
Big Technology 10007 implied HN points 19 Jan 24
  1. Apple's Tim Cook unintentionally became a key asset for Meta through various business moves.
  2. Apple's Vision Pro launch helped boost Meta's mixed reality efforts by establishing it as a category.
  3. Apple's ad tracking restrictions unintentionally harmed Meta's competitors, giving Meta an advantage in the advertising space.
Simon Owens's Media Newsletter 224 implied HN points 21 Feb 24
  1. Advertisers won't easily fund news due to activist campaigns pressuring them to choose where ads appear.
  2. The use of keyword blocklists by advertising agencies has made it difficult to monetize hard news through advertising alone.
  3. Organizations are urging brands to support trusted news sites to ensure journalism is adequately funded, but the path forward is challenging.
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Book Post 628 implied HN points 28 Jan 24
  1. Recent years have seen a significant decline in journalism, with many major news outlets facing layoffs and cutbacks.
  2. Local news has been especially hard-hit, with many newspapers closing down, leaving 'news deserts' in over 200 counties.
  3. The rise of artificial intelligence is also impacting journalism, with AI tools changing how news is consumed and altering the media landscape.
The Honest Broker 30220 implied HN points 07 May 23
  1. Media platforms struggling with advertising rely on gimmicky clickbait strategies that eventually fail.
  2. Subscription-based models are becoming successful in journalism, shifting the focus back to quality writing.
  3. AI-generated articles, the latest gimmick in media, reduce writing costs but sacrifice quality and are doomed to fail.
Unreported Truths 58 implied HN points 14 Feb 24
  1. Pfizer's Super Bowl ad highlighting its history and association with great scientists received mixed reviews, with many criticizing it as overreaching and lacking in substance.
  2. Pfizer, though a major pharmaceutical company, was not historically known for scientific leadership, until it partnered with BioNTech for the creation of the COVID-19 mRNA vaccine.
  3. Despite initial success and recognition, Pfizer's stock price and reputation have suffered due to waning effectiveness of mRNA vaccines and lack of scientific advancements compared to competitors.
Platformer 4461 implied HN points 19 Sep 23
  1. Platformer has experienced significant growth in subscribers over the past year, thanks to various factors like talented staff, impactful stories, and the Substack recommendations engine.
  2. The broader tech media ecosystem is facing challenges with layoffs and diminishing vitality, prompting journalists to consider the challenges and opportunities of transitioning to independent journalism.
  3. Platformer's plans for the future include expanding the team with new hires, experimenting with newsletter ads, and potentially supporting independent journalism through investments or grants.
Shades of Greaves 412 implied HN points 12 Jan 24
  1. The author tried investing $250 in ads for their self-published book but didn't see good returns, highlighting the challenges of advertising for self-published authors.
  2. Despite spending on ads, the author sold very few copies through Facebook and Amazon, underscoring the risk of not getting desired results from advertising efforts.
  3. Data from the failed ad campaigns is seen by the author as a way to learn and refine future advertising strategies, showing the importance of using past experiences to improve future marketing efforts.
Good TikTok Creative 58 implied HN points 09 Feb 24
  1. State Farm has been successful in leveraging TikTok for marketing their brand and Jake from State Farm as a character.
  2. State Farm created a campaign around a fake film called "Agent State Farm" for the Super Bowl, starring Arnold Schwarzenegger and Jake from State Farm.
  3. By utilizing TikTok, State Farm has managed to create engaging content and build brand consideration among consumers in a competitive insurance market.
Business Breakdowns 334 implied HN points 09 Jan 24
  1. The Trade Desk helps ad agencies spend their budgets more effectively by providing a platform for optimizing programmatic advertising.
  2. The company focuses on building strong, recurring relationships with buy-side agencies, leading to a high customer retention rate.
  3. The Trade Desk functions as a data management platform, enabling efficient real-time bidding and liquidity in the digital advertising market.
DiGiTalk Newsletter 39 implied HN points 11 Feb 24
  1. Consider transitioning from renting to homeownership sooner rather than later
  2. Not all businesses benefit equally from social media platforms like Instagram; some should explore alternative communication channels in their marketing strategies
  3. Constant algorithm changes, increasing competition, slow growth, and rising advertising costs on social media platforms can pose challenges for many businesses
The Unpublishable 7999 implied HN points 14 Feb 23
  1. Marketing in the beauty industry can sell the idea of a 'hug in a bottle,' focusing on consumerized experiences.
  2. Beauty advertisements can influence our perception of self-care and impact how we view physical manipulation for spiritual fulfillment.
  3. Industrialized beauty norms may contribute to feelings of disconnection, loneliness, and low self-esteem.
Public 303 implied HN points 22 Dec 23
  1. Corporations withdrew advertising from platforms that embraced free speech due to concerns over associating with offensive content
  2. Some companies offended by free speech have no problem investing in countries with repressive speech environments
  3. The trend of corporations prioritizing 'brand safety' over free expression raises questions about their commitment to democratic values
Numlock News 707 implied HN points 24 Oct 23
  1. Author promoted the launch of their new book 'You Are What You Watch' and shared a discount code for purchases.
  2. Jump scares in horror movies have been declining since the mid-2010s, hitting a 20-year low in 2021.
  3. Growth of Korean AI-driven Bible chatbot service used by 20% of Protestant ministers to write sermons.
The Social Juice 13 implied HN points 11 Feb 24
  1. Pinterest's impressive growth to 500 million monthly active users and new ad partnership with Google is a significant development in the social media space.
  2. Meta's introduction of new AI content labeling rules and its legal actions with TikTok against the EU over online content regulations indicate their proactive stance on AI ethics and regulations.
  3. Snapchat's meager 5% revenue increase in Q4 2023 showcases obstacles faced by the platform amidst a challenging advertising environment.
Public 380 implied HN points 20 Nov 23
  1. Media Matters claimed X placed ads next to extreme content, leading to major companies pulling ads from X.
  2. X argued Media Matters manipulated ad placement through fake accounts to create a negative narrative.
  3. Attempts to replicate Media Matters' findings by another source did not show ads next to extremist content on X.