The hottest Marketing Strategies Substack posts right now

And their main takeaways
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Top Business Topics

2 Juicy Headline Hacks That’ll Make You Better Than 95% of Writers

Kristina God's Online Writing Club • 1178 implied HN points • 11 Mar 24
🚌 Education Marketing Strategies
  1. Spend more time writing your headlines than your content. A great headline can attract attention and get people to read your work.
  2. Use the Rule of 10 to write multiple headlines before choosing the best one. This helps avoid overthinking and lets your creativity flow.
  3. Follow the 4Ps: identify the problem, person, product, and promise in your headline to make it more compelling and clear for your readers.

The Fascinating (and Surprising) History of Women Drivers

Culture Study • 2026 implied HN points • 16 Feb 25
🎭️ Culture Marketing Strategies
  1. Women drivers have a rich history that challenges common stereotypes about them. Early ads showed women as capable and independent drivers, but this changed over time, leading to gendered marketing that focused on appearance rather than usability.
  2. Market research played a key role in shaping how car companies viewed and communicated with female consumers. Many studies failed to accurately reflect women's interests and preferences, often focusing on superficial traits instead of their real needs.
  3. Over the years, women have shifted from being sidelined in automotive culture to actively sharing automotive knowledge and experiences. This change was influenced by feminist movements that encouraged women to take charge of their own narratives and seek information.

Our Declining Tolerance for Friction & Wild Concepts Likely To Become Commonplace

Implications, by Scott Belsky • 727 implied HN points • 17 Aug 23
🕹 Technology Marketing Strategies
  1. As technology reduces friction in our lives, we are becoming less tolerant of inconvenience and obstacles.
  2. Decreased resilience and increased fragility may result from a society with minimal friction.
  3. AI advancements may further lower our tolerance for friction, potentially leading to a more automated and personalized world.

#8: How to Blow $250 on Ads For Your Self-Published Book

Shades of Greaves • 412 implied HN points • 12 Jan 24
💼 Business Marketing Strategies
  1. The author tried investing $250 in ads for their self-published book but didn't see good returns, highlighting the challenges of advertising for self-published authors.
  2. Despite spending on ads, the author sold very few copies through Facebook and Amazon, underscoring the risk of not getting desired results from advertising efforts.
  3. Data from the failed ad campaigns is seen by the author as a way to learn and refine future advertising strategies, showing the importance of using past experiences to improve future marketing efforts.

All Hail King

The Sleepwell Strategy • 648 implied HN points • 18 Apr 23
💼 Business Marketing Strategies
  1. High-quality products and clever marketing create a valuable brand moat that gives luxury brands a competitive advantage.
  2. True luxury brands like Rolex prioritize quality craftsmanship, exclusivity, and evoke a sense of status in consumers.
  3. Rolex exemplifies true luxury with their obsession for quality, scarcity-driven distribution strategy, and focus on timeless design.
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Decoding Space PR: Lessons from Agencies, Iconic Campaigns, and Crisis Playbooks

Space Ambition • 159 implied HN points • 06 Oct 23
💼 Business Marketing Strategies
  1. Different space agencies like NASA and ESA have unique PR strategies. NASA engages with people through social media, streaming platforms, and direct communication to keep the public informed and excited about space explorations.
  2. Crisis management is really important in the space industry. Effective communication during setbacks can build or break trust, as seen in how NASA handled past tragedies compared to others.
  3. Creative PR campaigns can capture people's attention. Whether it's sending messages to the Moon or concerts at space centers, these imaginative ideas can help promote space tech and engage the public.

Whatever happened to New Retail?

Tech Buzz China Insider • 139 implied HN points • 18 Aug 23
🕹 Technology Marketing Strategies
  1. The hype around new retail concepts like unmanned stores has faced challenges and closures in China, with many players struggling to sustain their businesses due to competition and limited product offerings.
  2. Alibaba experimented with unmanned store concepts like Tao Café and Tmall Future Store but did not fully roll out unmanned shops, possibly indicating doubts about the concept's success.
  3. Despite initial enthusiasm and investment in unmanned stores, many companies faced bankruptcies and closures, with challenges around labor costs, limited product offerings, and competition from conventional convenience stores.

Customer Courtship: Sampling

The Polymerist • 66 implied HN points • 11 Feb 25
💼 Business Marketing Strategies
  1. Sending product samples to customers can be a complex and crucial part of building a business relationship. It's like dating, and both parties need to understand what they want out of the relationship.
  2. Understanding how customers intend to use your product is vital. Knowing their goals will help you tailor your product to meet their needs effectively.
  3. Getting feedback from customers after they test your samples is important. This feedback may lead to modifications and adjustments, which can take time and resources to implement.

This Online Teacher Makes Millions of Dollars on Pornhub — Fully-Clothed

Kristina God's Online Writing Club • 99 implied HN points • 08 Nov 22
🚌 Education Marketing Strategies
  1. An online math teacher from Taiwan is making lots of money by using Pornhub to share free educational videos. He targets male college students who already frequent the platform.
  2. This unique marketing approach has helped him attract up to 1,000 students a year, which is much more than the average for other tutors.
  3. His strategy has been very successful, leading him to earn millions over the years by converting viewers of his free lessons into paying students.

August Summary

The Hive • 19 implied HN points • 15 Sep 23
💼 Business Marketing Strategies
  1. August saw consistent trends from July with high churn and new users.
  2. The main goals are to make Pico more powerful and increase revenue.
  3. Key developments include launching custom backend generation and incorporating new features in Pico.

On Developer Marketing

Optimism (for the web) • 4 implied HN points • 24 Mar 24
🕹 Technology Marketing Strategies
  1. Building trust is key in developer marketing. Developers want to know that a product is reliable and that they can turn to it without worry.
  2. Great marketing for developers should be clear and useful. Instead of using fancy terms, it should focus on how to help developers create better products.
  3. Engagement with the community is crucial. Hosting events and talking to developers can guide product improvements and create valuable content ideas.

Reflecting on a Resounding Success: The Outlier Podcast Festival Was a Celebration of Podcasting Excellence

The Outlier • 6 implied HN points • 22 May 23
🎙 Podcasts Marketing Strategies
  1. The Outlier Podcast Festival celebrated podcasting excellence with a dynamic gathering of indie podcasters and industry leaders in North Hollywood.
  2. Keynote speakers and panel discussions provided valuable insights and practical tips for podcasters to enhance their craft.
  3. Breakout sessions led by experts covered a diverse range of topics to empower podcasters with new knowledge and skills.

Designer and PM portfolios are all wrong

A Better Designed World • 0 implied HN points • 22 Oct 24
🪑 Design Marketing Strategies
  1. Portfolios should act like sales pitches, showing off your best work first. Starting with the end results captures attention, instead of leading with process details.
  2. Using the inverted pyramid approach means telling a clear story of who you worked with, what you accomplished, and why it matters. This way, people can easily understand your impact.
  3. Focus on marketing yourself effectively. It's about showing potential employers what makes you valuable, rather than getting lost in the details of your process.

The Parasite Economy: An Upside for Creators

{grow} by Mark Schaefer • 0 implied HN points • 16 Oct 24
💼 Business Marketing Strategies
  1. The Parasite Economy consists of big companies that profit from the creativity of others without contributing anything themselves. This includes platforms like Google and TikTok that make money off content created by users.
  2. Even though many creators feel taken advantage of, they can still succeed by focusing on building an audience instead of relying on direct income from their work. Giving away valuable content helps in gaining visibility.
  3. Creators can find diverse revenue streams outside traditional methods, like speaking engagements and coaching, allowing them to thrive in the digital landscape.

Keeping A Long Term Relationship With Your Customers Is Easier Said Than Done

VERY GOOD PRODUCTIZED GUIDES • 0 implied HN points • 14 Jun 24
💼 Business Marketing Strategies
  1. Getting your first customers is exciting, but keeping them is a different challenge. You need to focus on building long-term relationships instead of just one-time sales.
  2. Good customer service is crucial for retention. Make sure your customers feel heard and valued, so they stay loyal to your business.
  3. To grow your customer base, offer genuine help in communities, under-promise and over-deliver on expectations, and actively ask for referrals from satisfied clients.

✅ Monday briefing: Socially Mobile applications open, organisational listening, public relations research, public relations and management, week in Twitter, moving to Mastodon, and more...

Wadds Inc. newsletter • 0 implied HN points • 14 Nov 22
💼 Business Marketing Strategies
  1. The Socially Mobile program is accepting applications to help people improve their management skills and earn more. It's especially open to those from diverse and underrepresented backgrounds.
  2. Listening is crucial for organizations to succeed. Many don't do it well, which can lead to missed opportunities and misunderstandings.
  3. Twitter is facing challenges, leading some users to explore alternatives like Mastodon, a decentralized social platform that offers different values in governance and privacy.