The hottest Marketing Strategies Substack posts right now

The author tried investing $250 in ads for their self-published book but didn't see good returns, highlighting the challenges of advertising for self-published authors.
Despite spending on ads, the author sold very few copies through Facebook and Amazon, underscoring the risk of not getting desired results from advertising efforts.
Data from the failed ad campaigns is seen by the author as a way to learn and refine future advertising strategies, showing the importance of using past experiences to improve future marketing efforts.

As technology reduces friction in our lives, we are becoming less tolerant of inconvenience and obstacles.
Decreased resilience and increased fragility may result from a society with minimal friction.
AI advancements may further lower our tolerance for friction, potentially leading to a more automated and personalized world.

High-quality products and clever marketing create a valuable brand moat that gives luxury brands a competitive advantage.
True luxury brands like Rolex prioritize quality craftsmanship, exclusivity, and evoke a sense of status in consumers.
Rolex exemplifies true luxury with their obsession for quality, scarcity-driven distribution strategy, and focus on timeless design.

August saw consistent trends from July with high churn and new users.
The main goals are to make Pico more powerful and increase revenue.
Key developments include launching custom backend generation and incorporating new features in Pico.

Typeform's success came from solving a problem they faced themselves.
Building a product that focuses on user experience can lead to strong growth.
Creating growth loops, reducing signup friction, and leveraging social sharing can drive virality.

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