The hottest User Insights Substack posts right now

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Analysing Qualitative User Data

UX Psychology • 396 implied HN points • 26 May 23
🔬 Science Data Analysis User Insights
  1. Qualitative data analysis involves examining non-numerical data, like interviews or observations, to find patterns and insights. This process requires a more nuanced approach compared to quantitative data analysis.
  2. Qualitative coding offers benefits like unveiling new insights, enhancing study validity, and providing contextual understanding of users' behaviors and motivations.
  3. There are different types of qualitative data analysis methods such as content analysis, thematic analysis, discourse analysis, and grounded theory. Choosing the right method depends on your research question, the type of data collected, and available resources.

Triangulation in UX Research

UX Psychology • 238 implied HN points • 14 Jun 22
🕹 Technology UX Research Data Analysis Research Methods User Insights
  1. Triangulation in UX research involves using multiple research methods or data sources to study the same phenomenon, enhancing credibility and providing more robust insights.
  2. There are 4 main types of triangulation recognized in research: data triangulation, investigator triangulation, theory triangulation, and methodological triangulation.
  3. Using triangulation in user research can lead to more confidence in data, reveal unexpected findings, and help to understand a problem more clearly, although it may also increase chances of confirmation bias.

How to Gain an Edge as a B2B PM

Product Managers at Work • 4 implied HN points • 28 Feb 24
💼 Business Product Management Customer Feedback Data Analysis User Insights
  1. Being a B2B Product Manager comes with unique challenges compared to B2C, like blending limited data with qualitative feedback for decision-making.
  2. It's crucial for B2B Product Managers to gather direct feedback from users through feedback portals to avoid bias and make informed decisions.
  3. Contextualizing and acting on user feedback effectively, based on target segments and feature usage data, can help prioritize product improvements for B2B success.

From no research to continuous research: a how to guide

UX Psychology • 138 implied HN points • 03 May 22
🕹 Technology UX Research User Insights UX Design Product Development
  1. Continuous research involves conducting fast-rhythm, open-ended user research sessions without a specific project focus, helping to uncover user pain points and opportunity areas.
  2. Creating a user research panel and semi-automating the process can help enable regular interactions with users, making it easier to schedule and conduct interviews.
  3. Continuous research can bring the 'voice of the user' to the company, but traditional UX research methods are still needed for specific personas or segments. Automating parts of the research process is crucial to establishing a continuous research habit.

Gamification in UX Research

UX Psychology • 99 implied HN points • 13 Oct 21
🕹 Technology UX Research Gamification User Insights
  1. Gamification involves using game elements in non-gaming contexts like education to enhance learning and behavioral change.
  2. In user research, games create a safe environment for participants to express opinions freely and uncover insights that traditional methods may miss.
  3. Design and research games can help improve user engagement, prevent biases, and uncover new insights, but creating effective research games requires expertise and clear rules.
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