The hottest Content Strategy Substack posts right now

And their main takeaways
Category
Top Business Topics

My Q3 Goals

Austin's Analects • 0 implied HN points • 01 Jul 21
💼 Business Content Strategy
  1. Reflecting on past goals is important for growth – celebrate successes and learn from misses.
  2. Setting specific and measurable goals helps maintain focus and accountability.
  3. Sharing progress with others can be motivating and create opportunities for connection.
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How we got 60,000 users using SEO

Founders Confidential • 0 implied HN points • 20 Apr 24
💼 Business Content Strategy
  1. To succeed with SEO, it's important to understand your audience and what they are searching for. Identify long-tail keywords with less competition to rank more easily.
  2. Creating high-quality, valuable content is key. Write articles that answer readers' questions and engage them, as this helps with both user trust and search rankings.
  3. Be patient, as SEO results take time. It might take several months for your articles to gain traction in Google search, but consistency in posting can lead to more visibility and domain authority.

What can help you with Twitter's growth? 🚀

Business & Marketing with Nika • 0 implied HN points • 07 Jul 24
💼 Business Content Strategy
  1. Twitter Premium can be helpful for sharing longer posts and gaining some credibility with the blue checkmark. These features make it easier to connect with others on the platform.
  2. Engaging with others through discussions, quickly replying to comments, and being active can help grow your follower base on Twitter. Participating in Twitter Spaces is also a great way to connect with people.
  3. Despite some issues with reach lately, the connections made on Twitter can be very valuable. Building a strong presence and community is often more important than just the number of followers.

✅ Monday briefing: Combatting disinformation, radio rocks, newsletter strategies, content engagement, algorithmic amplification, Facebook's second life, Facebook groups, and more...

Wadds Inc. newsletter • 0 implied HN points • 01 Nov 21
🕹 Technology Content Strategy
  1. A company backed by well-known investors is working to fight disinformation by promoting fact-based information. It's a step to help people get reliable news.
  2. Many people in the UK still love listening to the radio, with 89% tuning in every week. It's a popular way to consume content for many adults.
  3. Newsletters are becoming a popular strategy for publishers to connect with readers directly. They help bypass big tech platforms like Apple and Google.

✅ Monday briefing: Press freedom, best practice content, communication design, accessibility advice, audio branding, Sorrell on PR, ESG survey, Facebook manipulation and more…

Wadds Inc. newsletter • 0 implied HN points • 19 Apr 21
💼 Business Content Strategy
  1. Press freedom is a serious issue, with the recent murder of a journalist in Europe highlighting ongoing dangers. More awareness and action are needed to protect reporters.
  2. Content creation and communication design are improving, with government guidelines helping people write better for specific audiences. It's important to understand who you're talking to.
  3. Audio branding is becoming popular, meaning companies are paying attention to how they sound. For example, car manufacturers are creating unique sounds for their electric cars.

The Pursuit of Evergreen

CAUSL Effect • 0 implied HN points • 01 Sep 24
🎭️ Culture Content Strategy
  1. It's important to own your content rather than just sharing it on social media. When you put effort into writing, you want it to be seen for a long time.
  2. Writing long pieces first, then shortening them for social media, can help in conveying your ideas better. It also means your hard work doesn't get lost in the fast-paced flow of posts.
  3. Finding the right platform for your writing is a challenge. You want to balance getting your work seen by others while still having control over it.

Using shape of stories for web site analysis

Experiments with NLP and GPT-3 • 0 implied HN points • 07 Oct 24
🕹 Technology Content Strategy
  1. Websites can have a certain flow or structure, similar to stories. This means the way content is organized can affect how users experience the site.
  2. Using AI can help analyze website content to identify strengths and areas for improvement. It can suggest ways to make a site more engaging and comprehensive.
  3. Improving a website involves expanding the topics covered, deepening content on existing topics, and making connections between different parts of the site clearer.

The Eight Steps to Authority Status

The Ask Newsletter — by Ellen Donnelly • 0 implied HN points • 03 Dec 25
💼 Business Content Strategy
  1. Authority is built by sharing original thinking and codifying your frameworks and long-form ideas, which makes you remembered and trusted.
  2. Turning that authority into leverage — through IP, group programs and clear processes — lets you scale, charge for outcomes, and stop trading time for money.
  3. Becoming an authority is a staged journey that requires identity shifts, clear positioning and structured support, so you can’t shortcut the steps without getting stuck.

You know what really shits me

Mehdeeka • 0 implied HN points • 12 Apr 23
💼 Business Content Strategy
  1. Starting a marketing strategy based only on what successful large brands do may not work for smaller businesses.
  2. Investing in SEO and organic search may not always bring in customers as expected, especially for companies with less than $10M ARR.
  3. To improve marketing effectiveness, consider looking at the strategy evolution of companies a step ahead and collecting feedback directly from customer-facing teams.