The hottest Public Relations Substack posts right now

And their main takeaways
Category
Top Business Topics

Ivanka Hands the Microphone to Jared

Vicky Ward Investigates • 179 implied HN points • 29 Oct 24
🇺🇸 U.S. Politics Political Commentary Media Coverage Influence Election Dynamics Public Relations
  1. Ivanka might be stepping back while Jared takes the spotlight. This could mean a shift in their roles or focus.
  2. There seems to be a dynamic between Ivanka and Jared that’s worth noticing. It might show how they influence each other.
  3. People are curious about what this change means for their future plans. It raises questions about their priorities and ambitions.

The Art of The Distraction

Vicky Ward Investigates • 599 implied HN points • 21 Oct 24
🇺🇸 U.S. Politics Trump Media Foreign Policy Public Relations National Security
  1. Trump is skilled at distracting the news media with bizarre comments, taking attention away from important issues. This keeps journalists focused on the flashy stories instead of serious topics.
  2. Jared Kushner's business connections with Saudi Arabia pose potential risks to U.S. foreign policy. There are concerns that his ties could influence national interests if Trump were to become president again.
  3. The couple, Jared and Ivanka, is pursuing new business ventures that could also raise eyebrows about possible conflicts of interest. Their social media portrays a glamorous lifestyle that distracts from the seriousness of their past and current connections.

Did You Hear About the Senator Who Did Something Sketchy?

The Critical Thinker • 119 implied HN points • 24 Oct 24
🇺🇸 U.S. Politics Media Critique Public Relations Scandals
  1. Language can be used to hide the truth or twist a story. It's important to question how things are said, not just what is said.
  2. There are specific ways language can be manipulated, like using the passive voice or euphemisms. These tricks make it hard to see who is really responsible for actions.
  3. When reading news or hearing reports, always think critically. Ask yourself if the wording is making you feel a certain way or if it’s covering up something important.

Baby's first PR crisis

Sasha's 'Newsletter' • 4017 implied HN points • 21 Nov 24
🎭️ Culture Cancel Culture Social media Political Discourse Public Relations Friendship
  1. Cancel culture can quickly turn a person's life upside down. It often feels more like bullying than actual justice.
  2. People can change their opinions and turn against someone really fast to fit in or make themselves look better. This back-and-forth can hurt businesses and reputations.
  3. It's important to stick by friends during tough times. Real support means standing strong together, even when facing mob mentality.

The Unchecked Libidinal Energy of Politics: A Review of Nancy Mace’s Twitter Account

Default Wisdom • 392 implied HN points • 23 Jan 25
🇺🇸 U.S. Politics Political Analysis Social media Public Relations Media influence
  1. Nancy Mace's Twitter account mixes politics and playful engagement, using flirtation and humor to connect with her audience. This shows a shift in how politicians can interact with the public.
  2. Her approach breaks traditional political boundaries, inviting more lighthearted and personal exchanges between constituents and their leaders. This changes the way people view and relate to their representatives.
  3. While Mace’s social media tactics are innovative, her actual political proposals need to keep up to make a real impact. Balancing fun online with serious policy-making is key for her success.
Get a weekly roundup of the best Substack posts, by hacker news affinity:

Elon Musk's secret alt?

Taylor Lorenz's Newsletter • 4777 implied HN points • 30 Dec 24
🇺🇸 U.S. Politics Influencers Social media Public Relations Political Commentary Controversies
  1. There are claims that Elon Musk might be using a secret Twitter account named Adrian Dittmann to defend himself. Many believe this account has a similar style and voice to Musk.
  2. Some people say they've heard proof that Dittmann is actually Musk's burner account, but the credibility of such claims is questionable.
  3. Regardless of whether Adrian is Musk or not, it raises interesting questions about social media and the behavior of public figures online.

What happened in marketing: Google's gift to marketers, OpenAI's response to Deepseek and Meta's weird future

The Social Juice • 31 implied HN points • 02 Feb 25
💼 Business Marketing Advertising Technology Public Relations E-commerce
  1. Google launched a new tool to help marketers measure their advertising effectiveness across different platforms. This tool should make it easier to understand what works best for their campaigns.
  2. OpenAI introduced a smaller version of their AI model, making it available for free. This aims to provide more people access to AI tools for their projects.
  3. There are concerns about privacy and safety in social media, especially with bills being proposed to limit access for kids under 13. This shows a growing tension between tech companies and government regulations.

Jewish Nationalism, publishing, public relations, and Hollywood

Yasha Levine • 393 implied HN points • 08 Feb 24
🌍 World Politics Publishing Public Relations Hollywood
  1. The novel 'Exodus' had a significant impact in promoting Jewish nationalism among American and Soviet Jews.
  2. The book was essentially zionist propaganda, helping to shape narratives and ideals for Jewish communities.
  3. The creation and promotion of 'Exodus' was part of a strategic public relations effort by the Israeli government to influence American perspectives on Israel.

The 5 ingredients of a great fundraising announcement

Flack • 648 implied HN points • 23 Aug 23
💼 Business Communication Public Relations Startup Entrepreneurship Investment
  1. A successful fundraising announcement includes objectives, audience, message, execution, and validation.
  2. Focus your announcement message on accomplishments, plans, and what matters to employees and customers.
  3. When executing a fundraising announcement, share the message authentically, handle leaks intelligently, and seek validation from others.

Bad Weather Isn't Enough To Make Power Companies Bury Their Lines. So What Is?

North Carolina Rabbit Hole • 353 implied HN points • 09 Jan 24
💾 History Infrastructure Public Relations Urbanization Technology Environmentalism
  1. Power companies find burying overhead lines too expensive compared to overhead lines.
  2. New developments in North Carolina are opting to bury power lines during construction.
  3. Historically, power companies moved lines underground to enhance urban aesthetics and meet rising electricity demands.

✅ Setting the agenda for 2024

Wadds Inc. newsletter • 339 implied HN points • 08 Jan 24
🇺🇸 U.S. Politics Elections Public Relations Management Economy AI Ethics
  1. The public relations industry needs to keep improving its relationship with management in 2024. Focusing on diversity, training, and better measurement is key.
  2. 2024 will be a big year for elections around the world, which could impact democracy and the economy. It's important to pay attention to these events.
  3. Many teenagers in Britain feel addicted to social media, which raises concerns about mental health. More accountability from tech companies is being requested.

✅ The market for public relations talent levels off

Wadds Inc. newsletter • 299 implied HN points • 22 Jan 24
💼 Business Public Relations Talent Management AI Integration Workplace culture
  1. The public relations job market is steady, with most salaries staying the same and only slight decreases for some roles. Both employers and employees feel cautiously positive about this stability.
  2. There is a growing need for AI skills in public relations jobs, so it's a good idea to learn about AI to stay competitive in the field.
  3. Employers are focusing more on personalized benefits and inclusive hiring practices to attract and retain talent, making work environments better for everyone.

✅ Please and thank you, ChatGPT

Wadds Inc. newsletter • 59 implied HN points • 24 Jun 24
💼 Business Public Relations Media AI Tools Communication Industry Trends
  1. AI can help public relations workers do their jobs better, but it won't completely take their place. There are still many tasks that need human touch, like building relationships.
  2. Many public relations professionals see AI tools as partners in their work, even giving them human-like qualities. This shows a growing acceptance of AI in the industry.
  3. Trust in government and media is quite low right now. Many people feel politicians are not honest or are out for their own interests, which makes it hard for the next government to regain public faith.

✅ AI in PR shifts from experimentation to implementation

Wadds Inc. newsletter • 39 implied HN points • 08 Jul 24
🕹 Technology Artificial Intelligence Public Relations Data Management
  1. AI is becoming a key part of public relations, moving beyond trials to real use in daily tasks. This means teams are now figuring out how to best integrate AI tools into their work.
  2. AI offers significant benefits, like increased efficiency and productivity, but it requires a clear approach to adopt and adapt it effectively. Breaking down workflows is essential to understand where AI can help.
  3. The impact of AI on public relations is both a technology and a culture issue, meaning it's important for everyone in a team to learn and work together to make the most of these tools.

The Barber Ranen Blowup: 'The Worst Emails I've Ever Seen'

Original Jurisdiction • 559 implied HN points • 07 Jun 23
💼 Business Corporate culture Public Relations
  1. The emails sent by John Barber and Jeff Ranen were shockingly offensive, sparking a scandal in the legal profession.
  2. Barber and Ranen resigned from the firm Barber Ranen after the offensive emails were revealed, impacting their future in the legal field.
  3. Lewis Brisbois faced criticism for the offensive emails being sent by former partners while in leadership positions, leading to changes within the firm.

✅ Navigating the future of corporate communications

Wadds Inc. newsletter • 39 implied HN points • 03 Jun 24
💼 Business Corporate Communications Public Relations Media Relations Crisis Management
  1. Public relations and corporate communications are different, but many people confuse them. It's important to clarify each term's meaning and role.
  2. Corporate communications are becoming more strategic in nature. This change helps organizations improve their reputation and make better decisions.
  3. Communicators should focus on building relationships with their audiences instead of just pushing out media messages. Listening and engaging is key to success.

PR in the Spacetech Industry: The New Frontier

Space Ambition • 219 implied HN points • 08 Sep 23
🕹 Technology Space Tech Public Relations Innovation Branding Marketing
  1. Old Space companies stick to traditional PR methods like blogs and partnerships. They are slowly adapting to modern techniques but often play it safe.
  2. New Space companies are more creative in their PR. They use social media and unique events to connect with people and make their launches exciting.
  3. Billionaires like Elon Musk and Richard Branson use personal branding and bold PR stunts to grab attention. They focus on big, inspirational stories that resonate with the public.

Decoding Space PR: Lessons from Agencies, Iconic Campaigns, and Crisis Playbooks

Space Ambition • 159 implied HN points • 06 Oct 23
💼 Business Public Relations Crisis Management Marketing Strategies Startup Growth
  1. Different space agencies like NASA and ESA have unique PR strategies. NASA engages with people through social media, streaming platforms, and direct communication to keep the public informed and excited about space explorations.
  2. Crisis management is really important in the space industry. Effective communication during setbacks can build or break trust, as seen in how NASA handled past tragedies compared to others.
  3. Creative PR campaigns can capture people's attention. Whether it's sending messages to the Moon or concerts at space centers, these imaginative ideas can help promote space tech and engage the public.

✅ Five situations where management calls for public relations expertise

Wadds Inc. newsletter • 59 implied HN points • 11 Mar 24
💼 Business Management Public Relations Crisis Management Corporate Communication Ethics
  1. Public relations is important during a crisis. When something goes wrong, management often needs PR help to handle the situation.
  2. Ethical dilemmas can arise, and PR experts play a key role in guiding management on how to make responsible decisions.
  3. Building credibility takes time. Consistently giving good advice helps public relations professionals gain the trust needed to be included in management discussions.

The Work of Free Speech on Social Media

Oliver Bateman Does the Work • 98 implied HN points • 14 Dec 23
🇺🇸 U.S. Politics Free speech Social media Content Moderation Public Relations
  1. The banning of certain figures on social media is often driven by public relations considerations rather than purely moral or ethical standards.
  2. Social media platforms prioritize maintaining a certain inoffensive public image to attract ad revenue and align with mainstream media-approved trends.
  3. The dynamics of speech regulation on social media platforms spark debates about freedom of speech, corporate interests, and user empowerment in the digital age.

✅ Navigating AI: Opportunities, risks, and barriers for professional communicators

Wadds Inc. newsletter • 19 implied HN points • 10 Jun 24
🕹 Technology Artificial Intelligence Corporate Communications Public Relations Digital Advertising
  1. Professional communicators should focus on building relationships rather than just dealing with the media. If they stick to only media perspectives, they might not survive in the future.
  2. There isn't a straightforward way for organizations to widely adopt AI beyond basic tools. Solutions like Google Gemini and Microsoft CoPilot could be the key to moving forward.
  3. The issues around using media for training AI need to be sorted out. In the meantime, companies should set up clear rules and provide proper training for their workers.

✅ Rethinking public relations education: bridging theory and practice

Wadds Inc. newsletter • 39 implied HN points • 08 Apr 24
🚌 Education Higher education Public Relations Industry Trends
  1. Public relations education needs to connect real-world practice with academic learning. Right now, many students enter the field without the skills they need.
  2. Only a few UK universities offer public relations as a specialist degree, and the industry doesn't always value formal education. This is a problem for both students and employers.
  3. There's a big demand for new public relations professionals, but current education and training systems aren't meeting that need. A change in how we teach and prepare these future practitioners is necessary.

✅ AI in corporate comms and public relations: The story so far - get our report

Wadds Inc. newsletter • 19 implied HN points • 07 Jun 24
💼 Business Public Relations Corporate Communications AI Technology Management Workplace Trends
  1. AI is being talked about a lot in corporate communications, but it's still not perfect. Many AI tools make mistakes and produce low-quality content.
  2. The impact of AI on jobs in this field is uncertain and could take a while to unfold. It's important to focus on relationships rather than just media perspective.
  3. AI may change how management tasks are done, and it could help with decision-making and research sooner than it will replace simple roles.

✅ Influence through insight

Wadds Inc. newsletter • 59 implied HN points • 05 Feb 24
💼 Business Corporate Communication Public Relations Management Strategic Planning
  1. Corporate communication now provides a broader view of how the public sees a company, which can challenge management's own perceptions. This helps businesses understand their stakeholders better.
  2. There are mixed opinions about whether companies should publicly take a stand on social issues. Some believe there's a backlash against this expectation in today's environment.
  3. The role of corporate communication is shifting from being seen as just a cost to being recognized as valuable for the organization. Skills in data and insights are becoming more crucial for success.

✅ The great social media migration

Wadds Inc. newsletter • 2 HN points • 02 Sep 24
🕹 Technology Social media Communications Public Relations Media Content Moderation
  1. Many users are frustrated with X due to misinformation and toxic conversations, pushing them to consider other platforms. It's a tough decision since X has been important for news and networking.
  2. Some companies and professionals are staying quiet on X, making it hard to leave a platform that has been so integral to their work and connections.
  3. There's a growing interest in new platforms like Threads, which are trying to offer more decentralized and user-controlled social media experiences.

✅ The attention economy

Wadds Inc. newsletter • 59 implied HN points • 29 Jan 24
💼 Business Public Relations Marketing Consumer behavior Technology impact Corporate Governance
  1. People's attention spans are getting shorter, which affects both individuals and society as a whole. This lack of focus makes it harder to tackle big issues like climate change.
  2. There are many reasons for our diminishing attention spans, including diet, sleep, pollution, and social issues. Technology and social media are major contributors to this problem.
  3. Living without the internet can help rebuild attention. The book encourages taking steps towards improving focus for personal and societal benefit, without giving simple solutions.

✅ AI in PR tool book chapter-a-day published on #FuturePRoof website

Wadds Inc. newsletter • 79 implied HN points • 11 Dec 23
🕹 Technology AI Tools Public Relations Media Productivity Innovation
  1. A new book about AI tools for public relations is now available, with daily chapters being published online. It aims to help PR professionals work better and smarter.
  2. The book is based on insights from experts and includes practical case studies. This means readers can learn from real-world examples and not just theory.
  3. The process to create and publish this book was fast, taking only three months. This quick turnaround is important in the fast-changing world of technology.

✅ Misstep to model: Women in PR's exemplary response to diversity shortcomings

Wadds Inc. newsletter • 39 implied HN points • 18 Mar 24
💼 Business Public Relations Diversity Management Marketing Industry Trends
  1. Women in PR faced criticism for not including diverse voices in their Shadow Board, which was a big disappointment considering their goal of promoting women in leadership.
  2. In response, they quickly took action by reviewing their practices and setting goals to improve representation and create a more inclusive culture.
  3. Their example shows how organizations can learn from mistakes and genuinely commit to making meaningful changes for diversity and inclusion.

✅ Monday briefing: Celebrating 150 Substack newsletters

Wadds Inc. newsletter • 99 implied HN points • 02 Oct 23
💼 Business Media Public Relations Management Social media Artificial Intelligence
  1. The newsletter has celebrated its 150th edition, continuing since it started during the COVID-19 lockdown in 2020. It's designed to help readers understand weekly top stories in their community.
  2. There are growing concerns about issues like greenwashing and the unequal payment for news subscriptions. Many people want diverse news sources but struggle to find value in paying for them.
  3. AI technology is rapidly evolving, with tools like ChatGPT now having internet access. This raises questions about how AI should be regulated globally as it becomes more integrated into various sectors.

✅ When to speak out versus stay quiet?

Wadds Inc. newsletter • 39 implied HN points • 19 Feb 24
💼 Business Public Relations Crisis Management Stakeholder engagement Media Relations
  1. Organizations face pressure when deciding whether to speak on social and political issues. They need to balance their statements with the risks of backlash or funding cuts.
  2. Engaging with stakeholders during decision-making can improve communication and avoid reputational issues. It’s better to collaborate with those affected before making announcements.
  3. Fake news spreads quickly, and it's important to be cautious when responding. Evaluate the situation carefully to ensure the best course of action.

Insights into the future role of public relations in management

Wadds Inc. newsletter • 99 implied HN points • 27 Jul 23
💼 Business Management Public Relations Research Communication Consulting
  1. Public relations saw a boost during the COVID-19 pandemic, which suggests its potential future importance in management. It's important to understand how PR can be both positive and negative depending on its use.
  2. The author has faced difficulties developing a strong argument and is currently reconsidering his work to make it more dynamic and engaging. It often requires starting over to create better clarity and focus.
  3. The connection between management and public relations is not well-studied yet, and there's a chance to make meaningful contributions to this field. Tightening the research scope could help in making it more manageable and impactful.

✅ Five trends shaping the future of the corporate communications function

Wadds Inc. newsletter • 19 implied HN points • 29 Apr 24
💼 Business Communications Public Relations Corporate strategy Media Trends AI Integration
  1. Organizations need to manage the overload of information so they can provide real value to their audience. It's important to focus on what really matters and make content that stands out.
  2. AI is changing how communications work, so leaders should learn about it and train their teams. Embracing AI can help improve efficiency and effectiveness.
  3. The workforce is shifting, and companies must adapt to these changes. This means rethinking hiring practices and engaging a diverse range of talents to meet future needs.

✅ Owning public relations as a management discipline

Wadds Inc. newsletter • 179 implied HN points • 02 Feb 23
💼 Business Public Relations Management Corporate Communication Strategy Growth
  1. Public relations is more than just writing press releases; it should be seen as a management discipline. Practitioners need to highlight its strategic role in building relationships and trust.
  2. A recent Deloitte report shows that public relations has become important in top management roles. It emphasizes that practitioners should contribute to decision-making and planning before diving into tactical communications.
  3. There is a need for public relations practitioners to own their identity and definition. Using alternative terms can weaken their position and influence, making it harder to communicate its true value and potential.

How I Built This In Public: Khe Hy

Build In Public Newsletter • 78 implied HN points • 14 Apr 23
💼 Business Entrepreneurship Marketing Personal Development Productivity Public Relations
  1. Start building in public early in your startup journey to share your progress and attract a community.
  2. Building in public can lead to personal and professional benefits like creating a supportive community and demonstrating your work.
  3. Overcome hesitations about building in public by adding transparency and sharing both successes and challenges.

✅ A call for fresh, bold thinking to reimagine Britain’s future and its role in the world

Wadds Inc. newsletter • 19 implied HN points • 22 Apr 24
🇺🇸 U.S. Politics Public Relations Corporate Communications Policy Making Future studies International relations
  1. A new project called Renewal aims to gather fresh ideas on Britain's future through contributions from public relations experts. They want to address important topics affecting society and the economy.
  2. David Miliband outlines four crucial questions for Britain's future: where to start, what values to uphold, where to build relationships, and what resources are available.
  3. The public relations community is encouraged to share essays that provoke thought and inspire change, with a submission deadline set for mid-July.

✅ Notes on the UK public relations agency market

Wadds Inc. newsletter • 119 implied HN points • 26 Apr 23
💼 Business Public Relations Economy Investment Consumer behavior Corporate strategy
  1. The UK public relations market is facing a slowdown, making it harder for agencies to hit their business targets. Clients are being cautious, leading to delays in contracts and payments.
  2. There’s a shift in the relationship between agency employers and employees, with hiring freezes replacing discussions about pay increases. Many agencies are holding back on new hires except for key roles.
  3. Despite challenges, areas like health, DE&I, and AI are still seen as important. Agencies are encouraged to focus on their fundamentals and prepare for future opportunities as the market stabilizes.

✅ Edelman and the trust business

Wadds Inc. newsletter • 159 implied HN points • 19 Jan 23
💼 Business Public Relations Consulting Marketing Research Corporate ethics
  1. People are losing faith in institutions due to disinformation and economic issues. Only businesses are seen as ethical and competent right now.
  2. Edelman uses its Trust Barometer to guide public relations practices, but it also faces criticism for not being transparent about its own issues, like its work with high-emission clients.
  3. While Edelman’s Trust Barometer is valuable for the PR industry, it's important to also question its methods and ethics to ensure trust and understanding.