The evolution of creatives has moved from storytellers to hackers, designers & engineers, to business owners, highlighting the need to adapt and build on previous characteristics.
In the evolving landscape, brands need a clear stance on issues and can learn from examples like Patagonia's impactful message that highlights the importance of having a distinct point of view.
Creativity is no longer exclusive to traditional creatives as AI and digital tools democratize the ability to create, urging creatives to find new ways to utilize their skills in the changing industry.
MusicLM is a new tool by Google that generates music from text descriptions. It builds on previous models for sound and keeps improving the quality of the audio it creates.
The technology behind MusicLM uses a combination of audio and text representations to produce music that matches the style described in the input. This allows for detailed and longer audio clips.
While MusicLM could help make music production faster and more creative, there are concerns about biases in training data and potential plagiarism risks, leading to no plans for public release.
Over half of all app development will be low-code by 2023.
Low-code builders can be segmented into five categories based on their shared 'jobs to be done.'
Understanding the diverse roles, motivations, and needs of low-code builders is crucial for developing effective messaging and strategies to grow a user base.