The hottest Substack posts of Developer GTM – by Calyx Consulting

And their main takeaways

A fresh newsletter series: Developer GTM

19 implied HN points • 06 Mar 24
🕹 Technology Newsletter Marketing Interviews Content
  1. Developer GTM newsletter series will provide insights and guidance from experienced operators in the developer space.
  2. The newsletter will feature interviews with leaders in community management, DevRel, marketing, and more, offering valuable advice and strategies.
  3. The content aims to help businesses refine their developer go-to-market strategies and accelerate growth by learning from industry experts.

Are you a platform?

99 implied HN points • 14 Jun 23
💼 Business Platforms Ecosystems API Consultancy Product Development
  1. Platforms come in various forms, not just through APIs, and successful platforms connect different parts of the value chain.
  2. Organic growth is crucial for platforms to succeed, and the relationship between platform and ecosystem is interdependent.
  3. Building a platform requires internal buy-in from leadership and alignment with company goals to ensure long-term success.

How to do developer marketing that doesn’t suck

59 implied HN points • 24 Aug 23
💼 Business Marketing Documentation Content Technology Audience
  1. Good developer marketing copy should be concise, use language that resonates with the target audience, and focus on addressing their pain points.
  2. Even if your company doesn't have an official marketing team, you are still doing marketing through how you present your brand and product to the world.
  3. In developer products, it's crucial to have a strong product first before attempting to out-market with weak marketing strategies.

DevRel: What to avoid, when to hire, and how to succeed

1 HN point • 12 Mar 24
💼 Business Marketing Hiring Measurement Team Building Content creation
  1. DevRel's impact can be measured, but setting up measurement can be costly. Focus on project-level success metrics and 'north star' metrics like Developer NPS and retention through the funnel.
  2. Hire DevRel when existing work like tech writing or evangelizing is becoming overwhelmed due to company scale. DevRel should adapt to the company's changing needs.
  3. DevRel reporting structure varies: in a company with a developer tool, it may report to marketing; for non-core tech, product or engineering. Executive support and understanding the role are key.
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Introducing the Ecosystem

59 implied HN points • 17 Mar 21
🕹 Technology Platforms APIs
  1. Companies are recognizing the value of platforms to expand their business, but may lack talent or resources to build them.
  2. Building a successful platform involves challenges like fostering developer community, telling a compelling platform story, and driving adoption.
  3. Thriving platforms function as ecosystems where partners, developers, and the core platform benefit from each other.

Guide: Cultivating trust in your developer ecosystem (Part 2) 

19 implied HN points • 15 Apr 21
🕹 Technology Development Community Engagement Feedback Events
  1. Cultivating trust in a developer ecosystem involves providing access to knowledge, people, and relationships.
  2. Important strategies include public roadmap sharing, clear communication of updates, and offering early access to new features.
  3. Building face-to-face relationships through developer advisory boards, office hours, and helping developers get usage is crucial for long-term trust.