The hottest Brand Substack posts right now

And their main takeaways
Category
Top Business Topics

The Retail Piggybacking Edition

Why is this interesting? • 723 implied HN points • 28 Feb 24
🎭️ Culture Fashion Retail Brand Design Art
  1. Sir Paul Smith discovered Aesop deodorant during his travels and appreciates the brand's growth near his stores, showing a positive outlook on retail piggybacking.
  2. Collaboration between stores serving the same customer base can create a positive synergy benefiting all, contrary to a strategy of spiteful competition.
  3. Over-association with another brand can potentially impact the image and story of an independent brand negatively, as seen in Aesop's evolution and potential risks for Sir Paul Smith's brand.

Culture Remix

In Bed With Social • 530 implied HN points • 31 Dec 23
🎭️ Culture Art Trends Brand Innovation Social media
  1. Culture today involves remixing and transformation of existing ideas, not just creating new ones.
  2. Collaboration and co-creation between brands and consumers is becoming more prevalent in the era of brand remix.
  3. Remix culture reflects the complexity of society and offers potential for innovation and expression.

Raising Heel

HIDDEN.RSRCH • 569 implied HN points • 12 Oct 23
💼 Business Fashion IPO Brand
  1. Birkenstock has filed for an IPO after being a long-standing orthopedic shoe company.
  2. The company's value is high due to consistently making quality products.
  3. The journey to success for Birkenstock has been traditional and focused on quality.
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Are Creatives an Endangered Species?

The Intersection • 79 implied HN points • 16 Jun 23
🎭️ Culture Creatives Evolution Advertising Brand Creativity
  1. The evolution of creatives has moved from storytellers to hackers, designers & engineers, to business owners, highlighting the need to adapt and build on previous characteristics.
  2. In the evolving landscape, brands need a clear stance on issues and can learn from examples like Patagonia's impactful message that highlights the importance of having a distinct point of view.
  3. Creativity is no longer exclusive to traditional creatives as AI and digital tools democratize the ability to create, urging creatives to find new ways to utilize their skills in the changing industry.

Demand Generation Demystified

42 Slash • 78 implied HN points • 27 Apr 23
💼 Business Marketing Sales Product Marketing Customer Acquisition Brand
  1. Demand Generation is not just about creating content and hoping for leads, it's broader and includes customer acquisition and infrastructure.
  2. Marketing in a B2B company should be structured around three main pillars: Demand Generation, Brand, and Product Marketing.
  3. Product Marketing is foundational to a company as it connects various functions like Sales, Product, Marketing, and Customer Service.

Defensible NFT Bazaars: How NFT Marketplaces Capture Value

Unsyndicated by Mason Nystrom • 19 implied HN points • 05 Apr 23
🕹 Technology NFTs Marketplaces Liquidity Experiences Brand
  1. NFT marketplaces need to find ways to have unique liquidity to attract and retain users.
  2. Marketplaces can build defensibility through proprietary liquidity, enhanced NFT discovery experiences, and establishing strong branding.
  3. Creating unique NFT experiences, offering loyalty programs, and emphasizing trust and safety are key strategies for marketplace success.

Brand & Data

Fish Food for Thought • 2 implied HN points • 22 Nov 23
💼 Business Ecommerce Brand Data
  1. In Web 2.0, companies can differentiate through brand and data.
  2. Data allows for personalized experiences and enhances user satisfaction.
  3. Combining a strong brand with rich data can set a company apart in a crowded market.

The Age of the Marketer

sidkasbekar • 2 HN points • 10 May 23
💼 Business Marketing Technology Startups Trust Brand
  1. Society is becoming less trusting due to a proliferation of content and products, leading trust to concentrate around a few entities.
  2. As AI tools make it easier to build products, the role of marketers in building strong brands and trust with customers becomes increasingly important.
  3. In a world with countless products and competitors, marketers have the upper hand in creating enduring businesses through building trust and strong brands.

Living Evil: How North Americas Greatest Esports Brand Became A Nightmare

Richard Lewis • 1 HN point • 25 Apr 23
🎾 Sports Esports Management Work Culture Acquisition Brand
  1. Evil Geniuses faced financial struggles under new ownership, leading to a decline in performance and brand reputation.
  2. The takeover by Peak6 brought in new management, leading to a shift in company culture and a focus on rebranding.
  3. Former and current employees reported negative experiences, citing a lack of care for staff well-being and a culture of intimidation.

Perverse Incentives and Bad Outcomes

IntelEdge360 with Bidemi Ologunde • 0 implied HN points • 01 Apr 24
💼 Business Marketing AI Acquisition Brand Revenue
  1. A brand marketing agency in Orlando saw growth by quickly adopting AI technology for creativity and productivity.
  2. The agency's revenue increased, and they expanded their client base within the tourism, health, fitness, and entertainment industries.
  3. There were talks of the agency acquiring a smaller ad agency in Tampa, hinting at further growth and success.