The hottest Marketing Substack posts right now

And their main takeaways
Category
Top Technology Topics

Looking Ahead - web3wallet v2.0

sonsofcrypto • 78 implied HN points • 06 Oct 23
🔮 Crypto Marketing
  1. Web3wallet team facing challenges with animations and mnemonics
  2. Web3wallet aims to surpass competitors like Uniswap in features and user experience
  3. Prioritizing product development and speed at web3wallet for future success
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Introducing Ian Johnson's Notes

Ian Johnson • 78 implied HN points • 05 Oct 23
💼 Business Marketing
  1. Starting a business can be tough - finding product market fit is key.
  2. Ian Johnson has valuable experience in SaaS and GrowthTech.
  3. Ian Johnson's Notes will focus on advice for founders, VCs, and execs on product-market fit and growth.

How I Built This In Public: Khe Hy

Build In Public Newsletter • 78 implied HN points • 14 Apr 23
💼 Business Marketing
  1. Start building in public early in your startup journey to share your progress and attract a community.
  2. Building in public can lead to personal and professional benefits like creating a supportive community and demonstrating your work.
  3. Overcome hesitations about building in public by adding transparency and sharing both successes and challenges.

Meet the Marketing Team

Concordium Monthly Updates • 78 implied HN points • 02 May 23
💼 Business Marketing
  1. Concordium has enhanced marketing efforts with a new Chief Marketing Officer and internal marketing team.
  2. Chief Marketing Officer, Torben Rene Larsen, brings over 30 years of financial marketing experience.
  3. Marketing Project Manager, Anne Korsgaard Lauritzen, focuses on collaboration for increased marketing effectiveness.

Week 14 - Avengers Assemble

ChatGPT4 as a CEO and Underdog Founders • 78 implied HN points • 27 Jun 23
💼 Business Marketing
  1. The author is using GPT-4 AI to help build a startup with limited resources and time.
  2. Collaborating with experienced advisors can help in decision-making and optimizing marketing strategies.
  3. Delegating tasks to free up time, working with interns, and valuing stable routines are important for productivity and work-life balance.

Demand Generation Demystified

42 Slash • 78 implied HN points • 27 Apr 23
💼 Business Marketing
  1. Demand Generation is not just about creating content and hoping for leads, it's broader and includes customer acquisition and infrastructure.
  2. Marketing in a B2B company should be structured around three main pillars: Demand Generation, Brand, and Product Marketing.
  3. Product Marketing is foundational to a company as it connects various functions like Sales, Product, Marketing, and Customer Service.

Monthly Letter #06

Bento Updates • 78 implied HN points • 10 Mar 23
💼 Business Marketing
  1. Entrepreneurship is tough, especially when bootstrapping and balancing family life.
  2. Acquiring a business involves relationship building and finding a good fit, beyond just financial aspects.
  3. Engaging with the community through partnerships can be a successful acquisition channel for growth.

Building a $10,000 Web3 Educational Product

The Modern World Builder ✧Tips For Collective Lorecraft • 78 implied HN points • 02 Apr 23
💼 Business Marketing
  1. Setting ambitious yet reachable goals with clear deadlines is crucial for success in making money online.
  2. Creating high-value products by solving difficult problems that people can't do themselves is key to standing out as a creator.
  3. Continuously gathering feedback, improving, and validating interest is essential in the process of building and selling online courses.

Everything I Know About Business I Stole from the San Francisco 49’ers

Michael’s Newsletter • 78 implied HN points • 21 Mar 23
💼 Business Marketing
  1. Athletes and entrepreneurs are similar, as they both need to play to their strengths, bounce back from losses, and work for results that may take time to show.
  2. Focus on processes and habits in business rather than just on outcomes like growth rates and revenue.
  3. Challenging assumptions, trusting gut instincts, and being resourceful are key for entrepreneurs to succeed, just like Bill Walsh did with the San Francisco 49'ers.

How Jeff Bezos saw the world 25 years ago.

Jon’s Newsletter • 199 implied HN points • 11 Dec 22
💼 Business Marketing
  1. Jeff Bezos recognized early on that the internet was growing rapidly, with web usage increasing by 2,300% a year. He used this opportunity to start Amazon as an online bookstore.
  2. Bezos believed that capturing people's attention was crucial. He focused on providing innovative services that added real value, which helped Amazon grow mainly through word of mouth instead of paid ads.
  3. He viewed the late 20th century as a unique time for innovation, comparing the beginnings of e-commerce to the 'Kitty Hawk' stage of flight. He felt excited about the possibilities for the future.

How to hire & get hired in 2026: The guide to the Gen Marketer skillset

MKT1 Newsletter • 8 implied HN points • 03 Dec 25
💼 Business Marketing
  1. Marketers need to become 'Gen Marketers' by blending generalist skills with specific expertise to stay relevant in 2026. It's not just about knowing one area well anymore.
  2. To succeed in marketing, you should run campaigns that are different from others, move quickly and adapt to changes, and use multiple channels effectively. Creativity and speed are key.
  3. Networking is crucial for finding jobs and candidates. Engaging with others in the industry through social media or events can open doors for opportunities.

#3: The ad that checks you're rich

12challenges • 85 implied HN points • 27 Feb 25
💼 Business Marketing
  1. There's a humorous ad concept that checks if you're wealthy before you can click it. It's meant to point out the silliness of clicking on ads for things we can't afford.
  2. The idea is that ads wasting money can harm everyone, so this ad aims to avoid that waste by making sure only those who can actually buy stuff see it.
  3. This initiative shows a creative approach to advertising and is part of a larger plan to create more satirical ads that poke fun at everyday marketing tactics.

4 questions that predict if your business will fail

Tiny Empires • 36 implied HN points • 16 Jul 25
💼 Business Marketing
  1. To succeed as a solo founder, you need to ensure that you can handle the sales alone. If it requires a team or complex processes, it might not be the right fit.
  2. It's important to play to your strengths. Choose a business that aligns with what you naturally do well and feels comfortable for you.
  3. Make sure your business can operate without your constant attention. If it demands 24/7 work, consider finding a different model that allows you more flexibility.

Sam Altman Says GPT-5 Will Be ‘Okay’

The Algorithmic Bridge • 297 implied HN points • 30 Jan 24
🕹 Technology Marketing
  1. Sam Altman's messaging on AI and GPT-5 is intentionally confusing, swinging between hype and moderation.
  2. Hype and anti-hype make nuanced discussions difficult and highlight the importance of balanced messaging.
  3. There is speculation on whether Altman's statement on GPT-5 being 'okay' is due to high expectations or actual limitations of the technology.

Traditional media outlets are under-monetizing their YouTube channels

Simon Owens's Media Newsletter • 274 implied HN points • 23 Feb 24
💼 Business Marketing
  1. Traditional media outlets are not fully utilizing the monetization potential of their YouTube channels, missing out on significant revenue opportunities.
  2. Newsletter advertising has experienced growth despite challenges faced by the larger advertising industry, with brands noting higher engagement and return on investment.
  3. John Oliver's YouTube channel for Last Week Tonight showcases high engagement with fewer videos compared to other late night shows, yet HBO is not directly monetizing it, highlighting a missed opportunity for revenue.

Problems at The Beauty Health Co (SKIN)

The Bear Cave • 559 implied HN points • 16 Feb 23
💼 Business Marketing
  1. The Beauty Health Co faces intense competition from DiamondGlow, backed by Allergan.
  2. Hydrafacial and DiamondGlow are similar products but have different distribution strategies.
  3. Allergan's dominant distribution network through brands like BOTOX could challenge Hydrafacial's market position.

The Platform Risk

Tiny Empires • 49 implied HN points • 29 May 25
💼 Business Marketing
  1. Don't rely too much on platforms you don't own because they can change rules suddenly. Build your own website and email list to keep control.
  2. Create a safety net by spreading your revenue across different platforms. This way, if one platform changes, your business won't fall apart.
  3. Always stay in touch with your audience through multiple channels. This keeps you connected, even if some platforms go away.

I got viral on Instagram. 🫠 What happened?

Business & Marketing with Nika • 19 implied HN points • 22 Apr 24
💼 Business Marketing
  1. Using humor in your content can really boost engagement. People love relatable jokes and funny visuals.
  2. A good call-to-action encourages your audience to interact. Asking them to tag friends can help spread your post.
  3. Timing matters! It's beneficial to wait before posting again if your current post is doing well, so it can gain more traction.

Selling Better.

The Future Does Not Fit In The Containers Of The Past • 27 implied HN points • 17 Aug 25
💼 Business Marketing
  1. Focusing on solutions is key when selling. Customers want to know how you can solve their problems, not just what products you have.
  2. Keep interactions simple and accessible. Make it easy for people to understand and engage with what you offer.
  3. Make your presentations concise. Aim for no more than 9 slides, highlighting the main ideas and actions needed to keep your audience's attention.

Keep Going University: Building a Calm, Profitable Company That Lasts

Startup Strategies • 28 implied HN points • 14 Aug 25
💼 Business Marketing
  1. Building a calm and profitable company is more sustainable than chasing rapid growth. It's important to focus on steady progress rather than stressful expansion.
  2. Quality matters in business. Prioritizing the quality of products and services fosters trust with customers and contributes to long-term success.
  3. Respecting the creative process is crucial. A patient approach allows for better outcomes and a happier work environment, preventing burnout.

Boring Mattress Co.

The Burning Bed • 39 implied HN points • 22 Jan 24
💼 Business Marketing
  1. Boring Mattress Co. offers a simple, comfortable mattress without all the hype and gimmicks in the market.
  2. The mattress industry is overly complex with too many brands, models, and misleading marketing tactics.
  3. Consumers need a brand like Boring Mattress Co. to provide clarity and quality in the midst of the chaotic mattress market.

Case Study: Scaling customer intelligence

Artificial Ignorance • 117 implied HN points • 27 Nov 24
💼 Business Marketing
  1. AI can help analyze a large number of sales calls quickly instead of relying on humans to do it manually. This makes it easier to understand customer behaviors and needs.
  2. Choosing the right AI model is important. Higher quality models may cost more, but they can provide better and more accurate results over cheaper options.
  3. It’s essential to make the data user-friendly. Organizing and making information accessible helps teams use insights from the analysis effectively.

Hmmm, Danone

Thoughts on Writing • 419 implied HN points • 25 Oct 21
💼 Business Marketing
  1. The research study found that purpose-driven campaigns were less effective than non-purpose campaigns, but after filtering out 'weaker' cases, the best purpose campaigns showed more positive results.
  2. The response to the research was split, with purpose advocates emphasizing the positive findings, while purpose skeptics pointed out flaws in the methodology.
  3. The involvement of Danone in funding the purpose research highlights the importance of understanding the context and motivations behind research findings in the corporate world.

The inside story of Amplitude’s new self-service plan

Kyle Poyar’s Growth Unhinged • 252 implied HN points • 06 Mar 24
💼 Business Marketing
  1. Launching a self-service plan can lead to significant improvements in conversion rates, even if initial numbers are low
  2. It's important to involve the sales team in the self-serve journey to avoid cannibalization and maintain a healthy balance between self-service and enterprise sales
  3. Revisiting pricing and packaging is crucial for the success of a self-service model, including conducting user interviews, analyzing features, and monitoring competitors

4 Reasons Why Now Is The Perfect Time To Create A Substack Newsletter

Kristina God's Online Writing Club • 179 implied HN points • 16 Nov 22
💼 Business Marketing
  1. Email newsletters can give a great return on investment, making it a smart tool for marketing. For every dollar spent, you can expect to make about $44.
  2. Your email list gets more valuable over time, helping you connect with your audience better. It's a way to build a real relationship, unlike social media interactions.
  3. Having your own newsletter means you own your audience and can reach them anytime, no matter what happens to other platforms like Medium or Twitter.

Best of Brand & Advertising this week - Emmy's, Gen-Z Stare, Publicis vs Omnicom, Timothée Chalamet + Canada

The Social Juice • 34 implied HN points • 19 Jul 25
💼 Business Marketing
  1. Publicis Groupe improved its growth forecast to 5% due to recent business wins. This shows that successful marketing can really impact company performance.
  2. Gen Z is increasingly engaging with brands through social media and is known for its notable 'stare' at brands. Marketers need to understand this audience's behavior for effective outreach.
  3. The Emmy Awards highlighted several impressive commercial nominees. Brands are recognizing the importance of creative advertising to connect with audiences.

Virality: is it a little too easy to be true? | #35

The Pole • 59 implied HN points • 07 Nov 23
💼 Business Marketing
  1. Positioning is crucial for creating viral videos. You need to know your audience, why they would click on your video, and why they would watch it.
  2. Understanding audience retention is key. Even if your video gets clicks, it's important to keep viewers engaged throughout the content.
  3. Analyzing successful videos in your niche can provide insights for your own content creation. Researching and preparing before making videos can increase their effectiveness.

Why inviting others to steal your ideas can propel you forward

Bold & Open • 39 implied HN points • 14 Jan 24
💼 Business Marketing
  1. Creating unnecessary scarcity by holding tightly to ideas through patents, trademarks, and copyright can limit opportunities and hinder growth.
  2. Embracing piracy and copycats can lead to collaboration and new opportunities for growth by leveraging the attention and ideas they bring.
  3. Focus on making what is naturally scarce in your work the core of your offering, and build around it to create value and sustain your business model.

#23: How to Write a Good Pitch Deck

Loeber on Substack • 122 implied HN points • 27 Oct 24
💼 Business Marketing
  1. A good pitch deck should help the investor easily create an investment memo. This means your deck should be clear and focused on key points.
  2. Always consider what an investment memo looks like, and make sure your pitch deck provides all the necessary information an investor might need to write it.
  3. Try to anticipate and answer common investor questions in your deck. This makes it easier for them to understand your business and advocate for you.

✅ Edelman and the trust business

Wadds Inc. newsletter • 159 implied HN points • 19 Jan 23
💼 Business Marketing
  1. People are losing faith in institutions due to disinformation and economic issues. Only businesses are seen as ethical and competent right now.
  2. Edelman uses its Trust Barometer to guide public relations practices, but it also faces criticism for not being transparent about its own issues, like its work with high-emission clients.
  3. While Edelman’s Trust Barometer is valuable for the PR industry, it's important to also question its methods and ethics to ensure trust and understanding.

How 15 famous brands got their names

Jon’s Newsletter • 99 implied HN points • 21 May 23
💼 Business Marketing
  1. Many brand names have personal or fun stories behind them, like Android being named after a co-founder's nickname. It's cool how these names can connect to the people or experiences involved in their creation.
  2. Some brands, like Band-Aid and Life Savers, have names that describe exactly what they do. These names help customers understand what to expect from the product.
  3. The origins of brand names can reflect cultural or geographical influences, such as Lego meaning 'play well' in Danish. It's neat to see how language and culture shape these popular names.