The hottest Marketing Substack posts right now

And their main takeaways
Category
Top Technology Topics

Can we already grasp the rough outlines of these coming forms, capable of threatening the joys of marketing?

Internal exile • 78 implied HN points • 14 Feb 25
🕹 Technology Marketing
  1. AI agents are being marketed as helpers that take care of tasks for us, but they might actually make our lives more complicated and alienate us from real experiences.
  2. The way AI is being portrayed in ads can show a future where human agency is diminished, with technology making decisions for us instead of us making our own choices.
  3. Convenience can lead to a loss of personal will and the ability to make decisions, making it seem easier to let machines dictate our lives rather than engage with them ourselves.

The Questions Guiding IKEA's Future

Ruben Ugarte's Growth Needle™ • 39 implied HN points • 09 Jan 24
💼 Business Marketing
  1. IKEA is looking at new ways to adapt by experimenting with smaller stores in downtown areas. This change could help them reach more customers who live in cities.
  2. The success of IKEA's regular big stores is leading to new ideas that might involve more innovative shopping experiences. They are trying to think outside the box to keep their business thriving.
  3. Nordstrom's closure in Canada shows that even popular locations can face challenges. It highlights the need for companies like IKEA to be flexible and responsive to market demands.

Sacrifice revenue for simplicity

Tiny Empires • 98 implied HN points • 11 Dec 24
💼 Business Marketing
  1. Sometimes, it's better to simplify your business model even if it means making less money. This can save you time and reduce stress.
  2. Instead of making custom offers for every client, create standard packages to streamline sales. This way, you spend less time on individual deals.
  3. Automating your sales process can help you focus on growth. With self-serve options, clients can buy directly from your website, which saves you effort.

Happy 2024 🥂!

FontDiscovery • 39 implied HN points • 05 Jan 24
💼 Business Marketing
  1. Creating an idea bank for marketing content makes promotion easier and can help reach more followers on social media platforms.
  2. Running a sales campaign in parallel with a product launch can generate more sales and help in product promotion.
  3. Experimenting with shorter sales windows can be more effective than longer sales campaigns.
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Screenshot roundup and 🤖 AI positioning in ads

Mehdeeka • 5 implied HN points • 16 Dec 25
💼 Business Marketing
  1. Small UX and copy choices — like using navigation to show value propositions or a blunt “what is X” line — make websites much clearer and reduce user confusion.
  2. Short, creative activations (limited digital giveaways, playful Gen Z copy, or logo-as-art) are scroll-stopping and build goodwill, though they often rely on strong existing brand recognition.
  3. Be careful with AI messaging: only call out AI when you can clearly explain what it does for users, because vague AI claims spark short-term interest but then invite skeptical questions.

Daily Chartbook #388

Daily Chartbook • 235 implied HN points • 24 Feb 24
💼 Business Marketing
  1. The Daily Chartbook #388 provides a daily summary of events through 30 charts.
  2. The content is behind a paywall, accessible only to paid subscribers.
  3. Readers can subscribe to access the detailed chartbook or sign in if they are already paid subscribers.

Jobs and Opps at The Telegraph, FT Weekend Magazine, Space.com, The Wire, and Many, Many More 🛰️

Journo Resources - The Opportunities • 59 implied HN points • 14 Nov 23
💼 Business Marketing
  1. Journalism industry facing significant redundancies affecting journalists across different outlets.
  2. Journo Resources offering support through workshops, free memberships, and specialized resources for journalists affected by redundancy.
  3. Various job opportunities in journalism available, including roles at The Telegraph, FT Weekend Magazine, Space.com, The Wire, and more.

How to 'test' your messaging to find Message-Market Fit

Startup Business Tips 🚀 • 25 implied HN points • 10 Aug 25
💼 Business Marketing
  1. Finding message-market fit (MMF) is crucial for SaaS businesses before they aim for product-market fit. You need to ensure your messaging connects with your ideal customers to avoid future marketing problems.
  2. To test your messaging effectively, create clear hypotheses and target relevant audiences on appropriate channels. Keep track of what messages are used and how they perform.
  3. Use structured methods to analyze results after testing. Look for significant improvements in lead conversion rates and take feedback from your sales team to refine your messaging.

Migrating to Substack: A guide for TikTokers

Substack • 182 implied HN points • 16 May 24
💼 Business Marketing
  1. Set up your Substack for easy discovery. Choose a memorable name and personalize it to make your audience feel at home.
  2. Create your first post to introduce yourself and what you’ll offer. This helps new subscribers know what to expect from you.
  3. Use your TikTok platform to promote your Substack. Share updates and links to engage your followers and grow your community.

How Mercury is winning startup banking with a $3.5 billion valuation through clear positioning and community led growth 🪐

the case for brand 💼 • 29 implied HN points • 25 Jul 25
💼 Business Marketing
  1. Mercury focuses on making banking easier for startup founders. They know that founders need not just good tools, but inspiration and connection to build their businesses.
  2. Building a strong community is key for Mercury. They treat their customers like a community and create events that help founders connect and learn from each other.
  3. Mercury stands out in a low-trust industry by offering a delightful user experience. Their clear communication and useful resources make customers feel valued and respected.

The Ultimate Founder-Led LinkedIn Guide

Startup Business Tips 🚀 • 73 implied HN points • 02 Feb 25
💼 Business Marketing
  1. A strong LinkedIn presence can help founders build their personal brand and authority, attracting more leads and opportunities. People want to engage with real people, not just logos.
  2. Creating valuable content and sharing personal stories can make you stand out on LinkedIn. It's essential to show your expertise while being authentic.
  3. Engaging with your audience regularly and responding to comments can improve visibility and build relationships. Active participation is key for success on the platform.

☕️ How Starbucks Plans to Return to its Coffeehouse Roots with Free Coffee, a Brand-Led Strategy, and a Superbowl Adjacent campaign 📈

the case for brand 💼 • 72 implied HN points • 09 Feb 25
💼 Business Marketing
  1. Starbucks is focusing on its employees to create a better work environment. They are improving benefits and promoting from within to ensure happier staff.
  2. The company wants to bring back its community coffeehouse vibe. This means enhancing in-store experiences, like using ceramic mugs and offering free refills.
  3. Starbucks aims to clarify its identity and mission as a coffee brand. They are emphasizing their roots and what they stand for in their marketing and overall brand message.

How to do developer marketing that doesn’t suck

Developer GTM – by Calyx Consulting • 59 implied HN points • 24 Aug 23
💼 Business Marketing
  1. Good developer marketing copy should be concise, use language that resonates with the target audience, and focus on addressing their pain points.
  2. Even if your company doesn't have an official marketing team, you are still doing marketing through how you present your brand and product to the world.
  3. In developer products, it's crucial to have a strong product first before attempting to out-market with weak marketing strategies.

What the demise of Sears teaches us about strategy

Ruben Ugarte's Growth Needle™ • 59 implied HN points • 20 Sep 23
💼 Business Marketing
  1. Knowing who you are as a business is really important. Sears changed its identity multiple times, which helped it grow in the beginning, but not knowing who they were later on hurt them.
  2. Sears' shift from a catalog seller to a retail store showed that businesses should adapt to changes in the world. They had to think ahead about where their stores should be to meet customer needs as habits shifted.
  3. When businesses don't have a clear identity, they can make confusing decisions that lead to failure. A strong identity helps guide choices and keeps companies focused on what they do best.

Top 8 Startup Ideas to Build in 2024!

startupsemail • 39 implied HN points • 23 Dec 23
💼 Business Marketing
  1. Top 8 startup ideas for building in 2024 are highlighted, including a weekend getaway planner and a social listening platform called BuzzMonitor.
  2. One of the startup ideas is NewsPass, a solution to simplify access to news articles without paywalls through a single subscription service.
  3. Effortlessly hiring designers and developers with Outsourced, a platform offering pre-screened talent at a fixed monthly rate, is also showcased in the post.

July Summary

The Hive • 58 implied HN points • 04 Aug 23
💼 Business Marketing
  1. The author became the sole owner of Pico after splitting with the co-founder.
  2. In July, MRR decreased but new subscribers and visitors increased.
  3. Future focus for August is on improving the functionality of Pico and growing revenue.

فروش زمان را متوقف کن

DiGiTalk Newsletter • 58 implied HN points • 23 Jul 23
💼 Business Marketing
  1. Many people want to turn their knowledge and expertise into a side income by creating a community and sharing their skills.
  2. Creating a digital product to sell requires thorough research and building a targeted audience through content creation.
  3. Automating processes like sales and marketing can help differentiate yourself and grow as a recognized expert in your field.

Enough of the AI Hype already

ML in Practice • 58 implied HN points • 20 Mar 23
🕹 Technology Marketing
  1. The discussion around AI is often fragmented, focusing on specific aspects and avoiding deeper questions.
  2. AI marketing often emphasizes sensationalized features and capabilities for publicity.
  3. The AI industry is driven by significant financial investments, with companies capitalizing on the technology for profit.

Underdog Founders - Roel builds MOYU to transform the classic notebook.

ChatGPT4 as a CEO and Underdog Founders • 58 implied HN points • 10 Jul 23
💼 Business Marketing
  1. Roel created MOYU to make sustainable notebooks from stone paper that can be reused 500 times.
  2. Despite challenges like marketing restrictions and COVID-19, MOYU successfully crowdfunded and won awards for sustainability.
  3. Roel prioritizes solving environmental problems he cares about over following industry trends like AI or blockchain integration.

Jobs and Opps at ITV, Journo Resources, Marie Claire UK, MyLondon, and Many, Many More 🐈‍⬛

Journo Resources - The Opportunities • 99 implied HN points • 27 Jun 23
💼 Business Marketing
  1. Jobs and opportunities in journalism are available at various companies like ITV, Marie Claire UK, and MyLondon.
  2. Trusting your past self's decisions can lead to unexpected but rewarding experiences.
  3. Events and workshops offer valuable insights, such as breaking into higher-paying branded content work.

How to build an AI agent that turns your blog posts into Linkedin posts

Market Curve • 28 implied HN points • 23 Jul 25
🕹 Technology Marketing
  1. You can use an AI agent to automatically turn your blog posts into LinkedIn posts in just a few seconds. This saves you time and helps you share content without extra effort.
  2. To set up this system, you need to connect tools like n8n and Firecrawl to scrape your blog content and then send it to an AI to create LinkedIn posts.
  3. The process is designed for beginners, so you won’t need any coding skills. Just follow the simple steps to create a working workflow.

David Tran and Sriracha's $1B+ Journey

SatPost by Trung Phan • 95 implied HN points • 22 Nov 24
💼 Business Marketing
  1. David Tran, a Vietnamese refugee, transformed a simple chili sauce recipe into a $1B brand called Sriracha. He started with just some hidden gold bars after fleeing Vietnam.
  2. Sriracha became popular without traditional marketing, relying on word of mouth and maintaining a simple production process. The brand does not spend much on ads and has no sales team.
  3. Despite facing challenges in supply and competition, Tran remains focused on his original recipe and is not concerned about trademarking 'Sriracha.' He believes in keeping the sauce spicy and authentic.

How I Self-Published My Book In 4 Months

The Uncommon Executive • 19 implied HN points • 24 Mar 24
💼 Business Marketing
  1. Decide why you are writing a book - legacy, knowledge sharing, or business marketing are common reasons, not making money.
  2. When considering how to publish, options include traditional publishers, smaller publishing services, or self-publishing on platforms like Amazon Kindle.
  3. From writing to publishing a book, budget for costs like editing, proofreading, design, and consider the timeline - it took the author 4.5 months.