The hottest Marketing Substack posts right now

And their main takeaways
Category
Top Technology Topics

What I'm doing in GTM as B2B SaaS founder as of Dec 25

nonamevc • 4 implied HN points • 01 Dec 25
💼 Business Marketing
  1. Finding the right pricing strategy is key. It helps to define your product's position and understand customer willingness to pay.
  2. Using multiple channels for outreach lets you see what works best. Experimenting with content, LinkedIn presence, and cold outreach can help attract your first customers.
  3. Engaging authentically and sharing real experiences builds trust. Writing from a personal perspective and participating in niche communities can create stronger connections.

✅ In praise of the press release

Wadds Inc. newsletter • 79 implied HN points • 02 Mar 23
💼 Business Marketing
  1. Press releases have been around for over 100 years and are still used because they are familiar to everyone involved, making them easy to understand and distribute.
  2. Even though there are many new ways to communicate, organizations keep using press releases because they serve multiple purposes and are required in some legal contexts.
  3. Modern approaches are being added to the traditional press release format, like incorporating social media elements, but the core importance of press releases in communication remains unchanged.

Jobs and Opps at Channel 4, Dazed Digital, ITV, Big Issue, and Many, Many More 📦

Journo Resources - The Opportunities • 99 implied HN points • 14 Feb 23
💼 Business Marketing
  1. Various job opportunities available in journalism from companies like Channel 4, ITV, and Big Issue.
  2. Different journalism training programs and internship opportunities to consider, like those at The Daily Mail and Dazed Digital.
  3. A variety of freelance and full-time journalism roles are being advertised at different companies and publications.

Klaviyo S-1 breakdown

Tanay’s Newsletter • 201 implied HN points • 29 Aug 23
💼 Business Marketing
  1. Klaviyo is a marketing automation platform that helps retail and eCommerce businesses drive revenue growth through digital channels like email and SMS.
  2. Klaviyo has strong financial metrics, with $585M in revenue over 12 months, impressive retention rates, and profitability with 76% gross margins.
  3. The efficient growth model of Klaviyo, its ability to resonate with eCommerce businesses, and reliance on partnerships like Shopify have contributed to its success.

The 21 GTM Channels to grow your SaaS

Startup Business Tips 🚀 • 56 implied HN points • 15 Dec 24
💼 Business Marketing
  1. There are 21 different channels to grow your SaaS business. Some channels focus on direct interactions, while others rely on partnerships and external platforms.
  2. When choosing a channel, consider your product's complexity, market maturity, and your team's skills. Not every channel works for every product.
  3. It's important to engage with your customers through valuable content and be visible on social media to attract and retain them.
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Caitlin Clark's Delayed Launch isn't Just Nike's Fault

House of Strauss • 21 implied HN points • 02 Jul 25
🎾 Sports Marketing
  1. Caitlin Clark is facing mixed opinions from fans and peers in the WNBA, showing a divide between public support and player recognition. It's a bit unfair that her performance is being interpreted differently by different groups.
  2. Despite some criticism, Clark is not just a victim in her situation. She has a strong personality, making decisions that reflect both her confidence and human flaws.
  3. Nike might actually be more willing to support Clark's rise than she is to embrace it. They are starting to promote her more, which could lead to exciting opportunities for her.

How Mercedes-Benz Stadium Created A Blueprint For Modern Sports Venues

Huddle Up • 49 implied HN points • 17 Jan 25
🎾 Sports Marketing
  1. Mercedes-Benz Stadium is a modern sports venue that serves as a model for others. It's designed to enhance the experience for fans and players alike.
  2. The stadium hosts a variety of events, showing its versatility and importance in the community. From football games to championships, it’s always busy.
  3. Its innovative features set a new standard for sports facilities, making it a blueprint that other stadiums might follow in the future.

5 Pricing Ideas to Steal this Week

Good Better Best • 2 implied HN points • 02 Jan 26
💼 Business Marketing
  1. Use AI usage limits and subtle price differences to nudge customers into preferred plans. Adjusting discounts and per-feature limits can reshuffle plan value without big visible price changes.
  2. Simplify your plan lineup and clearly position the remaining plans to reduce friction. Consolidating plans and using value-driven banners helps customers pick the plan that fits them.
  3. Offer flexible monetization like seasonal seats and temporary usage boosts to match customer needs and improve retention. Creative promotions that add value for existing customers can drive goodwill without changing contracted prices.

The 750k Blogging Challenge: Write and Grow

Day One • 339 implied HN points • 04 Nov 20
💼 Business Marketing
  1. The 750k Blogging Challenge requires participants to write at least 13 articles before December 1st.
  2. Participants need to open a Substack Blog to take part in the challenge.
  3. For successful participation in the challenge, individuals should focus on creating their own unique content by infusing storytelling, researching other brands, and maintaining a minimum word count of 700 words per article.

War and Purpose

Thoughts on Writing • 159 implied HN points • 05 Apr 22
💼 Business Marketing
  1. Businesses are complex entities made up of people from diverse backgrounds, and their responses to global crises like war reflect a mix of urgent crisis management and ethical considerations.
  2. Consumer sentiment towards brands and their involvement in social issues, such as the war in Ukraine, can vary based on age demographics, with younger generations showing less support for brands publicly addressing such issues.
  3. The role of purpose in guiding businesses during crises like the war in Ukraine is complicated, with examples like Unilever, Danone, and HSBC showcasing the challenges of aligning purpose with real-world actions and ethical considerations.

Can GTM out hire it's data problem?

Human Capitalist • 19 implied HN points • 21 Feb 24
💼 Business Marketing
  1. Companies are changing how they think about growth. They want to be efficient and use data smarter, rather than just trying to grow for the sake of it.
  2. There’s a big push to hire more data roles in go-to-market (GTM) teams. This is seen as important for improving things like sales and marketing efficiency.
  3. Positions like RevOps and Chief AI Officers are becoming popular. Companies want these roles to help them run better and innovate with technology.

🎂 Birthday lil gift from me to you

Creative Samba • 59 implied HN points • 11 Jul 23
💼 Business Marketing
  1. Copywriting involves marketing, psychology, and understanding your audience's needs to create compelling content.
  2. Writing copy effectively requires using distinctive claims backed by evidence, not generic superlatives.
  3. Crafting compelling copy involves creating unignorable headlines and expanding on promises in the first paragraph to maintain reader interest.

9 tactics to get your first 50 SaaS customers in 2025

Startup Business Tips 🚀 • 47 implied HN points • 19 Jan 25
💼 Business Marketing
  1. Networking can help you find your first SaaS customers. Reach out to people you know for introductions and referrals.
  2. Creating comparison and alternative pages on your website can attract customers in crowded markets. Show how your product stacks up against competitors.
  3. Understanding customer feedback is crucial. Ask customers how they heard about you and track why deals were lost to improve your sales process.

Buffett, Draper, & Partners

Jay's Data Stream • 23 implied HN points • 06 Jun 25
💼 Business Marketing
  1. Mad Men shows the dark side of success, where the main character struggles with his identity and personal relationships due to his career. It highlights how chasing success can cost us our true selves and loved ones.
  2. Both Warren Buffett and Don Draper show that a drive for success often leads to family neglect. While one character battles addiction, the other realizes too late the emotional distance created by his obsession with work.
  3. Greg Abel, Buffett's successor, represents a new way of balancing work and family life. His choices suggest a shift toward valuing personal connections over pure financial success.

The reality distortion field

Thoughts on Writing • 239 implied HN points • 19 Aug 21
💼 Business Marketing
  1. Reactions to discussions about brand purpose can vary, with some finding it hard to openly express skepticism in certain professional settings.
  2. The concept of purpose in business is complex and often seen as a grey area, leading to varied opinions about the role of advertising and selling.
  3. Criticism of the emphasis on brand purpose and potential distortion of ethics in business highlights the need for a deeper reflection on the motivations behind corporate actions.

🚀 The Complete Weekend Micro-App Builder's Playbook: From Zero to Live SaaS in 48 Hours

The Product Channel By Sid Saladi • 16 implied HN points • 03 Aug 25
💼 Business Marketing
  1. Launching an app is more about action than perfect coding. Don't get stuck overthinking; get out there and test your idea with real users.
  2. Identifying the right audience and focusing on their specific problems can give you a big advantage. Look for communities or interests you understand well.
  3. Validating your idea is key before building. Research competitors and test your concept with tough questions to make sure it's solid.

How to optimize your free trial

Kyle Poyar’s Growth Unhinged • 236 implied HN points • 10 May 23
💼 Business Marketing
  1. Collaborate with experts to conduct a thorough audit of your product-led growth strategy.
  2. Implement best practices at each stage of the free trial experience such as creating a compelling sign-up page and a goal-oriented onboarding checklist.
  3. Utilize personalized templates, value-add empty states, and contextual guidance to enhance user experience and increase conversion rates.

Fear Sells

Diane Francis • 259 implied HN points • 19 Jul 21
💼 Business Marketing
  1. Fear triggers strong emotions in people, leading them to react quickly without thinking. This is why the media often uses fear to get attention and sell stories.
  2. There is a growing market for products and services that cater to people's fears, like panic rooms and survival bunkers. Companies are making money off people's anxiety about safety and the future.
  3. Instead of relying on expensive fear-based solutions, people can better manage their anxiety by focusing on the present, identifying stress triggers, and taking simple steps like breathing exercises.

Advice for Nike and the NFL

House of Strauss • 41 implied HN points • 11 Feb 25
💼 Business Marketing
  1. Nike's focus on women's sports in ads is driven by the potential to tap into a huge female consumer market. They want to reach more buyers and expand their brand.
  2. Current ads from Nike and the NFL may not resonate well with audiences as they seem outdated. The messaging could benefit from being more simple and relatable.
  3. A family-centric approach, like emotional storytelling, could be a more effective way for these brands to connect with viewers in their ads.

How to Sell Products and Retain Customers

Sarah's Newsletter • 119 implied HN points • 12 Apr 22
💼 Business Marketing
  1. Understand your audience and solve their real problems to attract and retain customers.
  2. Provide a smooth onboarding experience to help users transition from inefficient processes to using your product.
  3. Customers who find your product valuable will be forgiving of small bugs, but focus on seamless integration within their ecosystem.

How To Market Like Seth Godin (Part Two)

Day One • 359 implied HN points • 21 Jul 20
💼 Business Marketing
  1. Building a strong personal brand is essential for marketing success. Identify what you excel at and focus on teaching that to others.
  2. Be open to pivoting in your marketing strategies based on what will best serve your audience. Making a different promise when necessary can lead to more impactful results.
  3. Start before you feel ready. Taking action and learning along the way is crucial for progress. You don't need to have everything figured out from the beginning.

My New Book, Influencer Bootcamp, Is Out Now!

Startup Strategies • 14 implied HN points • 04 Aug 25
💼 Business Marketing
  1. The book 'Influencer Bootcamp' teaches how to use viral strategies for better messaging and marketing. It can help boost visibility and engagement.
  2. The author shares personal success stories of growing their newsletter and social media presence significantly in just one year.
  3. Learning to create engaging content can dramatically increase your audience size and interaction online.

Social Selling Secrets Plus WhatsApp Money

Day One • 359 implied HN points • 01 Jul 20
💼 Business Marketing
  1. Consistency is key in the online space to build authority and create a library of valuable content.
  2. There is no market too small on the internet; every niche has a sub-niche that can be monetized.
  3. In the online space, being widely known is often more important than being the best to drive sales and opportunities.

Meet SubMarket, my new tool for making money from your newsletter

Startup Strategies • 42 implied HN points • 20 Jan 25
💼 Business Marketing
  1. SubMarket is a new tool designed to help newsletter owners earn money. It connects newsletter writers with advertisers who want to reach their audience.
  2. The service allows users to create classified ads, making it easier for them to find relevant partnerships. This could be a big boost for those who rely on their newsletters for income.
  3. John Biggs invites anyone interested in being on his show to reach out via email. He seems open to chatting with anyone, which is a nice way to engage with the community.

Your guide to product-led sales

Kyle Poyar’s Growth Unhinged • 244 implied HN points • 22 Feb 23
💼 Business Marketing
  1. Product-led sales is a combination of product usage and personalized sales assistance to convert users into revenue.
  2. Early adopters like Jesus Requena from Figma provide valuable guidance on implementing product-led sales effectively.
  3. Tools like Endgame can transform sales processes by providing relevant product telemetry and improving sales outreach.

Ultimate Guide: How to get started with Google Ads for early-stage B2B SaaS startups

Startup Business Tips 🚀 • 56 implied HN points • 03 Nov 24
💼 Business Marketing
  1. Start using Google Ads only after you have some initial traction and a clear understanding of your target audience. It's important to ensure your audience is actually searching for a solution like yours.
  2. Setting up proper tracking and conversion events is crucial. This helps you understand what's working and allows you to optimize your campaigns effectively.
  3. Focus on high-intent keywords and use structured campaigns for better performance. Target competitor keywords, product categories, and specific use cases to attract the right customers.

How we built a business out of recession - chapter 36 - ciao Italia

The ZIPster • 35 implied HN points • 28 Feb 25
💼 Business Marketing
  1. CitNOW started as a small company in the UK and grew by creating easy-to-use automotive apps. They found success by being the first to offer this kind of technology in their market.
  2. They learned the importance of focusing on their target market, which was the automotive industry. They decided to stop chasing opportunities outside this sector to stay true to their core business.
  3. When expanding internationally, they took careful steps after learning from past mistakes. They aimed to enter the Italian market by leveraging their successes and established relationships with companies like Volkswagen.

A masterclass in product sunsetting is happening in real time

Mehdeeka • 4 implied HN points • 18 Nov 25
💼 Business Marketing
  1. Linktree is buying Fingertip and will shut it down, asking users to switch to Linktree. This shows how a product can be taken off the market and what happens to its customers.
  2. Sunsetting a product, or removing it from the market, can be really tough for both businesses and customers. It's important to communicate clearly what users can expect during this process.
  3. When a product is sunsetting, companies should help customers find alternatives and make the transition easier. This might include providing support and clear information about what will happen next.

Not another marketing trends report: I accidentally wrote this

The Social Juice • 41 implied HN points • 17 Jan 25
💼 Business Marketing
  1. Brands are focusing more on real-life experiences instead of CGI and visual effects. Real events can engage customers just as strongly as elaborate digital fantasies.
  2. The lines between online and in-person experiences are blurring for Gen-Z. They still value real-world events but are motivated by how they can boost their online presence.
  3. AI in marketing is shifting from low-quality content to more creative, thoughtful pieces. It's about using technology to enhance storytelling and engage audiences better.

Letter to my 2023 self

Seeking Solutions • 19 implied HN points • 02 Jan 24
💼 Business Marketing
  1. Embrace offline time and creative processes away from screens and algorithms.
  2. Engage with services that celebrate individuality over commoditization.
  3. Work on things you strongly believe in, be your own harshest critic.

Run Your Own Race

Fish Food for Thought • 18 implied HN points • 18 Jun 25
💼 Business Marketing
  1. Focus on what your customers really need instead of just copying competitors. This helps create unique value and builds customer loyalty.
  2. Understand that just because something works for another company doesn't mean it will work for you. Your strategy should be based on your own customers' reality.
  3. It's important to say 'no' to ideas that don't align with your core purpose. Staying focused on your goals will help you create real value over time.

💸💰‼️‼️ONCE-IN-A-LIFETIME SALE!💸💵‼️‼️

The Cosmopolitan Globalist • 2 implied HN points • 26 Dec 25
💼 Business Marketing
  1. There’s a limited 48-hour sale offering 50% off a one-year subscription to the Cosmopolitan Globalist, billed as an unusually good deal.
  2. A paid subscription unlocks daily (or frequent) access to paywalled essays and a large archive of political and international commentary.
  3. You can buy subscriptions as gifts for friends, family, coworkers, kids, or even elected representatives, and the offer is pushed with a satisfaction-or-money-back promise.

How we built a business out of recession - chapter 34 - sales people always say yes

The ZIPster • 35 implied HN points • 14 Feb 25
💼 Business Marketing
  1. Starting a business without a formal plan can still lead to success, especially if you're adaptable and listen to your customers.
  2. Entering new markets can be tricky; familiarity with local culture and practices is very important to avoid mistakes.
  3. It's better to focus on areas where you have experience and can easily connect with customers, rather than spreading too thin in unfamiliar locations.

Sales and Marketing and Dev Ops, Oh My!

Sarah's Newsletter • 99 implied HN points • 26 Apr 22
💼 Business Marketing
  1. Efficiency in operational teams is crucial for the overall effectiveness of an organization. They play a vital role in supporting other departments to work faster and better.
  2. Operational teams like SalesOps, MOps, and DevOps have unique functions but share a common goal of increasing efficiency and saving time for the organization.
  3. Current tools and practices in operational teams can still involve manual tasks, hindering efficiency. Providing education and support for scale is essential for driving true efficiency across all operational areas.