The hottest Marketing Substack posts right now

And their main takeaways
Category
Top Technology Topics

10 GTM Tactics You Can Steal for H2 2025

Startup Business Tips 🚀 • 21 implied HN points • 13 Jul 25
💼 Business Marketing
  1. Using customer success stories can help you close sales faster. Share case studies in your emails, ads, and social media to show potential clients how your product has helped others.
  2. Partner programs are a great way to expand your reach. Consider referral programs for both customers and partners to encourage them to spread the word about your product.
  3. Creating a content hub related to your competitors can attract potential customers. Use comparisons and alternatives to help guide people towards choosing your product.

Diary Entry #2: Discovery Numbers (And a Quick Favor)

Shades of Greaves • 39 implied HN points • 22 Oct 23
💼 Business Marketing
  1. The author's book has launched on Reedsy Discovery, a platform connecting authors with readers. Getting support through upvotes, comments, and reviews can help increase visibility for the book.
  2. Paid press opportunities like Reedsy Discovery can cost money but may lead to more book sales and broader exposure. For instance, with a $50 cost, selling 10 books could break even and expand the book's reach.
  3. Free press through interviews, newsletter features, and social media shoutouts has been crucial in promoting the author's book, demonstrating the value of media coverage in reaching potential readers.
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From Zero to Six-Figure Exit in Just 6 Months

startupsemail • 39 implied HN points • 21 Oct 23
💼 Business Marketing
  1. Let the market guide your product development and be ready to pivot based on audience feedback.
  2. Highlight startup success stories like Questgen.ai, IndexGuru, and DocuWriter.ai.
  3. Gain valuable insights on growth strategies, SaaS sales, lifetime deals, and landing page optimization.

Kendrick Lamar Won't Be Paid For The Super Bowl Halftime Show (but will still walk away with millions)

Huddle Up • 50 implied HN points • 05 Feb 25
🎾 Sports Marketing
  1. The Super Bowl is a huge event that attracts millions of viewers, creating unique marketing chances for brands and artists.
  2. Performing at the Super Bowl is valuable for artists, providing massive exposure that can lead to increased music sales and ticket sales for tours.
  3. Kendrick Lamar may not get paid much for his halftime performance, but he stands to gain significantly in terms of music streams, social media followers, and tour ticket sales.

Roast #31: V4 Survey Results

thoughtfulcoffee • 39 implied HN points • 19 Oct 23
🍲 Food & Drink Marketing
  1. The survey results showed a different preference pattern than expected.
  2. Considerations for better brewing instructions and addressing inconsistencies between batches were highlighted.
  3. Feedback on packaging, marketing, and audience focus showed areas for improvement.

Slise.xyz Q1 2023 Investor Updates

Oleksii Sidorov • 288 implied HN points • 25 Mar 23
💼 Business Marketing
  1. Starting closed testing of MVP with smaller publishers as first step to launch
  2. Developing new product to onboard more publishers and increase revenue
  3. Issues with mobile traffic, wallet connections, product development, and CPC model adoption

AI lets you scalably do things that don't scale

Generating Conversation • 70 implied HN points • 14 Nov 24
💼 Business Marketing
  1. AI helps businesses do tasks that usually require a lot of personal attention but can now be done at a larger scale. This means companies can reach more people without losing that personal touch.
  2. Using AI can improve customer support and technical help by automating common questions and providing quick solutions, allowing teams to handle more inquiries efficiently.
  3. Startups can grow faster with AI because it lets them do more with less staff. This ability to automate and customize tasks helps them stay lean while still offering great service.

2 Data Tools to Help You Come Up With Awesome Blog Ideas in 2023

Kristina God's Online Writing Club • 99 implied HN points • 07 Dec 22
💼 Business Marketing
  1. Google Trends can help you find what topics people are searching for. Just type in a keyword and check the related queries for new blog ideas.
  2. AnswerThePublic shows popular questions about a keyword, which you can answer in your blog. This can attract more visitors from search engines.
  3. In 2023, Medium may start paying writers for traffic coming from outside sources like Google, making it more rewarding to write content that draws readers.

Quality time

The Uncertainty Mindset (soon to become tbd) • 79 implied HN points • 05 Apr 23
💼 Business Marketing
  1. To find out what's new and important in products, look at meta-influencers. They help spot future trends better than big influencers who have a large following.
  2. Quality means different things to different people. It changes over time as new product features and consumer interests evolve.
  3. Watch the patterns among consumers to identify emerging groups that care about similar quality markers. This will help you understand potential future market segments.

Creating the Talent Marketing Category: The Martec

Making Connections by Jax • 39 implied HN points • 16 Oct 23
💼 Business Marketing
  1. Employer Brand professionals focus on attracting potential employees through brand strategy and content creation.
  2. The Martec provides tools for content strategy, creation, and distribution to help Employer Brand professionals scale their marketing capabilities.
  3. The Martec leverages Founder-Market Fit, Technology Tailwinds, and Category Creation Opportunity to position itself as a leader in the emerging Talent Marketing space.

Welcome to Pen, Paper & Pizza

Pen, Paper & Pizza • 39 implied HN points • 12 Oct 23
💼 Business Marketing
  1. The newsletter 'Pen, Paper & Pizza' aims to inspire and engage entrepreneurs through insightful content.
  2. The name represents the tools and joys of entrepreneurship: pen for creativity, paper for planning, and pizza for celebration and community.
  3. The newsletter offers actionable insights, creative ideas, real-life stories, and a supportive community for individuals looking to grow their businesses.

A Note to the Universe

Nomad No More • 39 implied HN points • 13 Feb 23
💼 Business Marketing
  1. Writer is seeking change and a return to the corporate world for benefits and stability.
  2. Experienced in diverse writing tasks and looking for a job that offers challenges, continuity, and a great team.
  3. Seeking opportunities or connections in communications or marketing that align with desire for stability and routine.

Jumping the fence

Nate is Learning • 39 implied HN points • 25 Apr 23
💼 Business Marketing
  1. Jumping the fence refers to when a brand grows to reach a wider market beyond its initial target audience.
  2. Notable examples include Mr. Beast and Joe Rogan who expanded their reach to become influential figures in various industries.
  3. Companies in both consumer and B2B sectors can successfully jump the fence by adjusting their offerings to appeal to a broader audience.

How I Built This In Public: Joshua Xu

Build In Public Newsletter • 39 implied HN points • 05 May 23
💼 Business Marketing
  1. Starting a 'build in public' journey can inspire other founders and attract valuable feedback
  2. Building in public fosters trust in the brand by showing transparency and commitment to enhancing the product experience
  3. Embracing a growth mindset and focusing on the advantages of building in public can help overcome challenges like intellectual property theft concerns

LetsExchange Lists the CCD Coin and Initiates Cooperation with Concordium

Concordium Monthly Updates • 39 implied HN points • 14 Sep 23
🔮 Crypto Marketing
  1. LetsExchange and Concordium are partnering to allow users to buy, sell, and swap CCD coin on LetsExchange.
  2. LetsExchange provides a unique option to exchange CCD with approximately 3,500 other cryptocurrencies.
  3. Concordium is a blockchain platform focused on privacy, accountability, and verified ID, with involvement from Fortune 500 companies.

Algae Ink: The best plant-based ink around?

Green Graphic Design • 39 implied HN points • 04 Apr 23
🪑 Design Marketing
  1. Algae Ink is now commercially available and offers high-contrast blacks, carbon sequestration, and light-fastness.
  2. The production process of Algae Ink replaces petroleum-derived pigments with plant-based pigments, making it a more sustainable ink option.
  3. Algae Ink has environmental benefits like being carbon-negative, sequestering carbon, and potentially offering recyclability advantages over petroleum-based inks.

✅ AI in corporate communications and public relations

Wadds Inc. newsletter • 39 implied HN points • 18 Sep 23
💼 Business Marketing
  1. AI is changing the conversation in public relations by highlighting reputational risks and strategies that companies need to consider. It has become an important topic for discussions in management.
  2. Using AI tools can help PR professionals be more efficient and effective in their work. These tools can take on tasks traditionally done by human roles in PR.
  3. There's a growing emphasis on understanding how to regulate AI, with the EU working on an AI Act. This shows that as AI becomes more common, we also need clear rules to manage its impact.

Football X Fashion : How Creative Directors Are Transforming Club Merch

Original Football • 39 implied HN points • 03 Aug 23
🪞 Fashion & Beauty Marketing
  1. Football clubs are integrating creative directors to enhance kit designs by infusing unique identities and captivating narratives into their apparel.
  2. The fusion of sports and fashion through creative directors not only boosts merchandising revenue for clubs but also extends their reach to a broader audience, blurring the line between sports and streetwear culture.
  3. Collaborations between football clubs and fashion icons, spearheaded by creative directors, lead to limited-edition collections that create excitement and enhance the global appeal of clubs, enabling them to compete in the global sports market.

Influencer marketing may not be a good fit for your developer-focused startup

thedevmarketer • 39 implied HN points • 17 Jul 23
💼 Business Marketing
  1. Influencer marketing may not work for developer-focused startups with specialized solutions and top-down strategies.
  2. Consider alternative community-building strategies like podcasts, workshops, and articles for reaching the right target audience.
  3. Community involvement goes beyond influencers and should focus on engaging relevant communities for your product.

Trust

Seeking Solutions • 39 implied HN points • 20 Sep 23
💼 Business Marketing
  1. In a world flooded with information, it's best to trust friends, family, and people in 'sell free' zones because they are more dependable.
  2. Being skeptical of information is crucial to discern true value; focusing on close connections and unbiased professionals helps maintain trust.
  3. Expanding friendships and cultivating communities based on genuine connections can create 'sell free zones' where trust can thrive.

Below the crowd

Nate is Learning • 39 implied HN points • 20 Jul 23
💼 Business Marketing
  1. In crowded environments, successful communication requires moving to a quieter space.
  2. In business, success lies in having a great story, product, and fostering word of mouth.
  3. Marketing effectiveness comes from distributing unique and special products below the crowded noise.

What A Waste of Time!

Sector 6 | The Newsletter of AIM • 39 implied HN points • 05 Sep 23
🕹 Technology Marketing
  1. The Gartner Hype Cycle is often seen as unhelpful. Many believe it doesn't accurately show how technologies are adopted.
  2. Experts feel that the report is getting less relevant over time, showing a decline in new ideas.
  3. It might be time to rethink how we assess and talk about emerging technologies. There's a need for clearer and more effective ways to measure innovation.