Mehdeeka

Mehdeeka focuses on B2B tech marketing strategies for small teams and solo marketers, covering practical aspects such as pricing, copywriting, website projects, customer reviews, landing pages, rebranding, VC funding insights, content strategies, security marketing, influencer marketing, SEO, loyalty programs, sales enablement, and working with designers.

Marketing Strategies B2B Tech Website Development Copywriting Pricing Strategies Customer Engagement Branding and Rebranding Funding and Investment Content Creation SEO Sales Enablement Design Collaboration

The hottest Substack posts of Mehdeeka

And their main takeaways

Interview with the vampire (I mean, 🦇sales person🦇)

2 implied HN points • 13 Mar 24
💼 Business Sales Marketing CRM Lead Generation
  1. Understanding your ideal customer and market segmentation is crucial in setting up an effective outbound sales motion.
  2. In outbound sales, incorporating multiple communication channels like calling, emailing, texting, LinkedIn messaging, voice messaging, and video can significantly increase conversion rates.
  3. Having a clear path for follow-up, being ready to pivot strategies, and testing various approaches are key to success in outbound sales.

BREAKING NEWS: The next Mehdeeka project

3 implied HN points • 22 Feb 24
🕹 Technology Guides Resources Templates YouTube
  1. Exciting news about a new project called Mehdeeka, offering a guide for successful website projects; it includes resources like a supplier briefing template and YouTube content.
  2. The project creator emphasizes creating a comprehensive brief to ensure project success without needing a rebuild in the future.
  3. The resources and templates provided are free, and the creator is focusing on personal enjoyment rather than making money from ads.

How to market... your price?

3 implied HN points • 21 Feb 24
💼 Business Marketing Sales Pricing Design Customers
  1. Positioning and displaying pricing on websites requires careful thought to avoid overwhelming visitors. Highlighting value propositions, using tier layouts effectively, and integrating FAQs can enhance clarity.
  2. Incorporating pricing details into sales materials like pitch decks and business case templates reinforces the value proposition and aids in presenting a clear investment summary to potential clients.
  3. For complex products, consider creating in-depth documents or web pages that outline proposed options with detailed inclusions, FAQs, and explanations to assist customers in making informed decisions.

Customer reviews: bop or flop?

3 implied HN points • 01 Feb 24
💼 Business Marketing Reviews Sales Branding Customer Engagement
  1. Reviews can be a powerful marketing tool for branding, pipeline growth, and higher conversions.
  2. To get more reviews, consider running campaigns, both by G2 and vendors, and use passive review strategies.
  3. Reviews have the most impact in the middle of the sales/marketing funnel and can be amplified across marketing assets like websites for increased trust and conversions.
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Intermission: It's 2024!

1 implied HN point • 03 Jan 24
🕹 Technology Marketing Design
  1. 2024 is here, and it's time to get back to work
  2. Marketing tools and trends are evolving, challenging traditional beliefs
  3. Engage in upcoming content and share your feedback for Mehdeeka

B2B loyalty/referral/rewards programs

1 implied HN point • 26 Oct 23
💼 Business Marketing Sales Rewards
  1. Different programs like referral, loyalty, and rewards have specific goals and criteria.
  2. B2B loyalty programs have unique characteristics, including personalized experiences and complex purchasing relationships.
  3. B2B SaaS companies face challenges in determining suitable rewards for customers, with options like industry events, product influence, and educational content.

Into the print world

1 implied HN point • 19 Oct 23
💼 Business Marketing Advertising Entrepreneurship ROI
  1. Print marketing can still be effective for tech companies like B2B SaaS, even though it's not commonly used.
  2. Using print ads may require different skills and processes compared to online advertising, such as understanding specifications and costs.
  3. Traditional marketing channels like print can yield positive ROI, but they may be harder to measure quantitatively compared to online platforms.

Artists and advertising, where did the golden era go?

1 implied HN point • 14 Sep 23
🎨 Art & Illustration Art history Collaborations
  1. Artists in advertising have a rich history of creating impactful campaigns by aligning themes with products and messages
  2. Collaborations between artists and brands have shifted towards more artist-controlled 'collaborations' for added authenticity and creative value
  3. Engaging with art in galleries can be a personal and enriching experience, encouraging us to explore and appreciate different perspectives

Tips for selecting an agency

1 implied HN point • 05 Apr 23
💼 Business
  1. Look for agencies that push back and ask for clarity on your brief.
  2. Choose an agency that engages with everyone in your team, not just the decision maker.
  3. Select an agency that asks questions, makes suggestions, and adjusts to your needs.

The process of rebranding a startup

3 implied HN points • 23 Sep 20
  1. Strong branding is more than just a logo; it's about the entire identity and experience of a company.
  2. Companies may need to rebrand to expand into new markets, refresh their image, repair a damaged reputation, or after a merger.
  3. When rebranding, important strategies should be kept in-house, while tasks like SEO and creative work can be outsourced.

A copywriter's checklist

3 implied HN points • 16 Sep 20
  1. Copywriting is an art that requires more than just language fluency.
  2. When editing copy, start with brainstorming, then rearrange and refine.
  3. Ask key questions about the writing, targeting the audience, and purpose of each sentence.

My template for customer testimonial interviews

1 implied HN point • 01 Mar 22
  1. Before conducting customer testimonial interviews, gather internal knowledge about the customer such as major projects and basic customer info.
  2. Clearly define the goals for the testimonial, including what aspects of your work you want to highlight and what action you want the testimonial to inspire.
  3. Prepare questions for the interview, let the customer speak during the interview, and properly document the conversation afterward for future reference.

Sales enablement 2

1 implied HN point • 22 Feb 22
  1. Sales enablement assists the sales team by improving sales cycle, win rate, and continuous learning.
  2. Sales enablement involves creating content, providing training, and identifying common sales team problems.
  3. Listening to sales calls and providing essential skills training are key ways marketing can support sales enablement.

How to sit in a sales pipeline meeting

1 implied HN point • 25 Jan 22
  1. Sitting in sales pipeline meetings helps marketing better support the sales team.
  2. Listening in to details on prospects in pipeline meetings allows for tailored marketing strategies.
  3. In pipeline meetings, ask questions to identify obstacles that marketing can alleviate for the sales team.

Don't forget to organise Christmas merch

1 implied HN point • 11 Oct 21
  1. Organize Christmas merch early to account for shipping delays
  2. Consider personalized gifts for Customer Success teams
  3. Use Christmas gifts as sales incentives for closing deals

How to work with a designer

1 implied HN point • 02 Jun 21
  1. Understanding design hierarchy is important to avoid making designs too noisy
  2. Provide actionable feedback and criticize the work, not the person when evaluating design work
  3. Resources like Checklist Design, Nielsen Norman Group, and Growth Design are helpful for marketers to learn about design

SEO: How to cut through the bs

1 implied HN point • 26 May 21
  1. In-house SEO is rare, and outsourcing to agencies can be risky.
  2. Stay updated with SEO changes by focusing on high quality content and links.
  3. For SEO success, prioritize technical foundations, keyword-targeted content, and effective link-building strategies.

He said, she said: Customer acquisition

1 implied HN point • 30 Mar 21
  1. Customers often choose fintech services based on branding and design.
  2. Facebook ads for banks may not always align with customer feedback and preferences.
  3. Financial literacy and personal finance education are important factors in neobank customer choices.

The elephant in the room

1 implied HN point • 23 Feb 21
  1. Recent news has highlighted issues with news literacy and business reliance on platforms like Facebook.
  2. Advocacy for diverse media and literacy education is important in modern society.
  3. McDonald's rebrand was announced shortly after an issue, reminding us the importance of staying updated.

Welcome to issue 1!

1 implied HN point • 26 Aug 20
  1. Social platforms like Facebook, Instagram, LinkedIn, and Twitter are pay to play but having an active founder profile can help with organic growth.
  2. Knowing the difference between MQL (marketing qualified lead) and SQL (sales qualified lead) is crucial for passing on leads to the sales team.
  3. For email marketing, focus on platforms like autopilot to save time and resources when you're handling marketing alone.

Email marketing

0 implied HN points • 16 Jun 21
  1. In B2B marketing, focus on non-traditional point scoring and measuring intention.
  2. Emails should provide genuine value by offering practical, product-related content for free.
  3. For effective email marketing, ensure that each part of the email serves its specific purpose.