TikTok is more than just a social app; it's changing how we interact with content and brands. It's not just about watching videos; it's about building connections and trust with creators.
Short-form video content is reshaping how we seek information and shop online. Many younger people now prefer TikTok for product searches over traditional sites like Google.
TikTok encourages creativity and collaboration among users. Its features let people remix each other's content, making it a fun community where everyone can participate and contribute.
Spotify's focus on exclusive podcast deals backfired because many users didn't find them worth switching apps for. Most listeners prefer a variety of content without being locked into one platform.
Spotify ignored the core podcasting community and failed to provide the features creators wanted, like audience growth opportunities. Unlike YouTube, which supports creators with promotion and monetization, Spotify's approach was too limited.
The company misjudged how listeners engage with podcasts. Instead of treating them as just another product, Spotify should have focused on building a community around podcasts and catered to dedicated fans.
A cult following is about belief, not size. Fans are deeply engaged and support the brand like it's part of their identity.
To monetize your following, create products that involve fans and allow them to participate in your community. It's about building relationships rather than just selling stuff.
Keep your core product strong and control it closely, while letting the surrounding community and ecosystem thrive. This helps maintain loyalty and manage growth.