Measurements of user experience are expanding beyond just functionality and usability to include social dimensions, reflecting the importance of catering to users' social needs and interactions in digital products.
Key social factors like self-expression, social learning, relatedness, communication, and social approval significantly impact user engagement, highlighting the need to address these aspects in UX design.
Newly developed Social UX Scales, such as Identification, Social Interaction, Social Stimulation, and Social Acceptance, offer tools to effectively measure and improve social aspects of modern technology experiences.
Product-Led Growth focuses on building products that users love to experience and use.
PLG empowers users to discover value on their own, leading to faster growth, happier customers, and lower costs.
Key principles of PLG include prioritizing user experience, offering a freemium model, embracing virality, tracking data, focusing on value, and building communities.
User interest in crypto projects is often short-lived and transactional, not fostering psychological ownership.
Psychological ownership is important in changing behavior, increasing loyalty, and fostering contribution in digital products.
Builders in crypto can enhance user retention and engagement by creating a stronger sense of psychological ownership through factors like investment, control, knowledge, and self-congruity.
Small improvements near the end of an experience can significantly impact how people remember the entire event.
Highlighting a unique option among similar choices can make it more memorable and likely to be chosen.
As people make progress towards a goal, they tend to speed up their actions to reach it faster, indicating motivation by the remaining distance to the target.
Product thinking focuses on understanding user needs and crafting solutions that enrich lives.
Product thinking drives innovation by questioning the status quo and creating user engagement through tailored solutions.
Key principles of product thinking include deeply understanding user needs, challenging assumptions, envisioning future states, and promoting user engagement through great experiences.
ByteDance launched Lemon8 to capture social media users in the US and UK markets.
Lemon8 is influenced by Xiaohongshu in China and focuses on beauty, fashion, home, and store exploration.
TikTok's parent company, ByteDance, uses its experience and creator base to promote Lemon8, connecting it with popular platforms like TikTok and Instagram.