Market-ed-it

Liberating marketing from the pit of non-originality, thumb rules and formulas

The hottest Substack posts of Market-ed-it

And their main takeaways

The Art & Science of Demand Generation

11 implied HN points • 17 Jul 23

💼 Business Marketing Product Innovation Strategy Education

Demand generation is not just about capturing existing demand but also about creating new demand by educating the audience about your product or service.
To create original demand, educate your audience about how your product solves a pain point they may not even be aware of.
Manipulating existing demand involves strategies like content marketing, influencer partnerships, and understanding where your target audience spends time.

Points of View - Customer & Marketer

5 implied HN points • 08 Apr 23

💼 Business Marketing Customer Behavior Strategy

Predicting customer behavior is difficult and can be clouded by personal biases.
Understanding and considering different Points of View (POVs) in marketing is crucial for successful campaigns.
To become a thought leader, challenge conventional ideas and meet customers where they are, not where you are.

Understanding the Craft of Copywriting

4 HN points • 21 May 23

💼 Business Copywriting Marketing Writing Craft Content

Copywriting is a craft of saying relevant, clear words at the right time and place.
Start with understanding the message before diving into writing.
Editing is key - cut out unnecessary words, ensure clarity, and read aloud for a better final copy.

Using Product UI as an Awareness Flywheel

1 HN point • 26 Sep 23

🕹 Technology Design Branding UI/UX

Unique UI design can serve as an effective awareness flywheel.
Memorable UI helps in building brand identity and product recall.
Crafting exceptional UI goes deep beyond just colors and button size.

Do Things That Don't Scale

0 implied HN points • 02 Jun 23

💼 Business Marketing Scaling Startups Strategies Growth

Focus on doing things that don't scale to stand out from competitors.
Scalability is great, but ensure your approach cannot be easily replicated by others.
Don't overlook essential non-scalable tasks like building a team, talking to customers, and reading feedback.

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Sarcasm Marketing 101

0 implied HN points • 29 Oct 23

💼 Business Marketing Creativity Content Innovation Strategy

Imagining Sarcasm Marketing as a new trend in the industry.
Potential scenarios and humoristic examples of Sarcasm Marketing.
Highlighting the importance of creativity and experimentation in marketing approaches.