The hottest Copywriting Substack posts right now

And their main takeaways

How I use chatGPT

The Common Reader • 921 implied HN points • 09 Jun 23

🕹 Technology AI Copywriting

The author discusses using ChatGPT for writing and editing, including feedback on a book manuscript.
ChatGPT provided accurate summaries and assessments, along with helpful prompts for editing and copywriting.
The post highlights utilizing ChatGPT for various tasks like book manuscript feedback, editing prompts, and copywriting assistance.

The art of outrageous exaggeration

Creative Samba • 58 implied HN points • 03 Oct 23

💼 Business Marketing Advertising Copywriting Branding Entrepreneurship

Good copywriting is like good comedy, both use hyperbole to make a point
Consumers want brands that make them laugh and are memorable
Relatable truths in branding get people talking and make a lasting impact

Build campaigns for impact, not clickbait

Creative Samba • 39 implied HN points • 07 Nov 23

💼 Business Marketing Copywriting Advertising Content creation Brand building

Build campaigns for impact, not clickbait to create memorable messages that stand out
Weirder ideas have stronger impact than common ones
Good copy requires research and experience to be effective

Don't buy my web copywriting crash course for only $19

Creative Samba • 98 implied HN points • 28 Jun 23

💼 Business Copywriting Marketing Behavioral Economics Online Courses Entrepreneurship

Good copywriting must cut through the noise with impact.
Effective copy must communicate the big idea clearly.
Compelling copy should persuade the reader to take action.

Your biggest perception problem might be your biggest strength

Creative Samba • 98 implied HN points • 19 Jun 23

💼 Business Marketing Perception Copywriting Brand building Advertising

Your biggest perception problem could actually be your biggest strength.
Reframe business problems by starting with the root cause.
Strong buyer memories build strong brands.

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Nobody reads long copy anymore (Or do they?)

Creative Samba • 117 implied HN points • 20 Apr 23

💼 Business Copywriting Marketing Psychology

Using sensory imagery in copywriting can make it more engaging and real.
Dramatizing real product facts can make your copy more interesting.
When writing copy, talk about the reader's experience to make it more relatable.

The copywriter must be four people.

Creative Samba • 117 implied HN points • 28 Feb 23

💼 Business Advertising Copywriting Marketing Entrepreneurship Branding

A good copywriter should embody multiple personas.
Snackable copywriting tips include hitting confirmation bias, expanding claims in first paragraph, and making distinctive claims.
Avoid using superlatives and instead make distinctive claims supported by evidence.

How to write headlines (without sounding like they were written by a robot AI copywriting overlord)

Creative Samba • 98 implied HN points • 28 Mar 23

💼 Business Copywriting Websites Marketing

The main job of your website headline is to make people read the second sentence
Don't assume visitors know everything about your brand, clarify with clear copy
A good website headline is crucial to grab attention and communicate your product's essence

🎂 Birthday lil gift from me to you

Creative Samba • 58 implied HN points • 11 Jul 23

💼 Business Copywriting Marketing Entrepreneurship Online Courses E-commerce

Copywriting involves marketing, psychology, and understanding your audience's needs to create compelling content.
Writing copy effectively requires using distinctive claims backed by evidence, not generic superlatives.
Crafting compelling copy involves creating unignorable headlines and expanding on promises in the first paragraph to maintain reader interest.

Changing perceptions is better than changing reality

Creative Samba • 39 implied HN points • 05 Sep 23

💼 Business Marketing Branding Psychology Copywriting Perception

Changing perceptions is often more effective than changing reality in marketing
Reframing a problem is key to finding a solution
The way choices and products are presented can significantly influence decisions

AI can’t beat weird

Creative Samba • 39 implied HN points • 12 May 23

🍲 Food & Drink Copywriting

AI can't beat weird in creativity.
New Yorkers have been unknowingly paying a 'Bagel tax'.
Inject personality into your website to boost conversions.

Glorify what they’re already doing

Creative Samba • 39 implied HN points • 20 Mar 23

💼 Business Marketing Copywriting Psychology Charity

Glorify something bigger than your products, like human qualities or subcultures.
Effective creative work should embrace paradoxes for more power and impact.
When writing a call to action, use a noun to stimulate group identity, like 'Be a donor.'

6 Product-led user acquisition strategies to supercharge your SaaS growth

Market Curve • 14 implied HN points • 05 Oct 23

💼 Business Marketing SaaS User Acquisition AI Copywriting

Product-led user acquisition involves using your product to bring in more users.
Examples of product-led user acquisition strategies include word of mouth, invitations, and watermarks.
Utilizing integration, user-generated content, and side-project marketing are essential for effective SaaS growth.

Sales Messaging - The 4 key elements that make your sales outreach effective.

Startup Business Tips 🚀 • 21 implied HN points • 27 May 23

💼 Business Sales Copywriting Lead Generation

Having powerful sales messaging is crucial for business success.
Running powerful outbound sales sequences involves finding ideal leads, getting their emails, enriching data, building campaigns, and creating personalized messages.
The PAS framework (Problem-Agitate-Solution) is a popular copywriting framework that can be applied to various aspects of marketing.

ایمیل حتما خواهد مُرد، اگر اشتباه‌های من را تکرار کنید

DiGiTalk Newsletter • 19 implied HN points • 21 Apr 23

💼 Business Marketing Email Copywriting Sales Digital

Email is not dead, it's actually thriving and important for businesses
Writing emails is a mechanical process, not a romantic one
The subject line of an email is crucial for getting it opened

Understanding the Craft of Copywriting

Market-ed-it • 4 HN points • 21 May 23

💼 Business Copywriting Marketing Writing Craft Content

Copywriting is a craft of saying relevant, clear words at the right time and place.
Start with understanding the message before diving into writing.
Editing is key - cut out unnecessary words, ensure clarity, and read aloud for a better final copy.

How to get users for your SaaS via your landing page (even if you don’t have a product)

Market Curve • 0 implied HN points • 22 Sep 23

💼 Business Marketing Startup Copywriting Sales ROI

Create a landing page to build a waitlist of users before having a product.
Include key elements like sticky header, headline, product shots, problem statement, solution, benefits, and final CTA.
Invest in strong copywriting on your landing page to effectively communicate value proposition, target pain points, and sell your solution.

10 must have elements to include in your welcome emails for your SaaS onboarding

Market Curve • 0 implied HN points • 10 Oct 23

💼 Business Marketing Customer Experience Analytics Sales Copywriting

Thank your users in the welcome email within 7-14 minutes of signing up.
Personalize the email with the recipient's first name for a personal touch.
Craft a great subject line that is relevant, personalized, and includes a freebie or urgency.

How to get your user to fall in love with your product right away

Market Curve • 0 implied HN points • 27 Sep 23

💼 Business Startup Growth Copywriting Product-Market Fit

Focus on creating a quick and seamless journey for users to experience the core value of your product.
Invest in copywriting for your landing page to effectively communicate your value proposition and target user pain points.
Ensure your landing page acts as a 24/7 salesman to attract and close high-intent buyers.

Being boring costs more than being weird.

Creative Samba • 0 implied HN points • 09 Feb 24

🎭️ Culture Creativity Marketing Copywriting Personal Development

Being boring is more costly than being weird in terms of creativity and marketing.
Adding personality and avoiding sounding corporate can make your copywriting stand out in your industry.
Showing creativity in unexpected ways can make a significant impact on your audience.