The hottest Copywriting Substack posts right now

And their main takeaways
Category
Top Business Topics

Lessons in persuasion from the Father of Advertising

A Bit Gamey • 13 implied HN points • 15 Feb 26
💼 Business Copywriting
  1. Big ideas are usually simple and come from a well‑informed mind, so play with ideas, aim high, and look for one clear, memorable insight.
  2. Write plainly to real people — use the language they think, address them as individuals, and favour clarity over cleverness so your words change behaviour.
  3. Be disciplined: test relentlessly, edit your drafts ruthlessly, tell the truth, and repeat what works until it stops selling.

How I use chatGPT

The Common Reader • 921 implied HN points • 09 Jun 23
🕹 Technology Copywriting
  1. The author discusses using ChatGPT for writing and editing, including feedback on a book manuscript.
  2. ChatGPT provided accurate summaries and assessments, along with helpful prompts for editing and copywriting.
  3. The post highlights utilizing ChatGPT for various tasks like book manuscript feedback, editing prompts, and copywriting assistance.
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The copywriter must be four people.

Creative Samba • 119 implied HN points • 28 Feb 23
💼 Business Copywriting
  1. A good copywriter should embody multiple personas.
  2. Snackable copywriting tips include hitting confirmation bias, expanding claims in first paragraph, and making distinctive claims.
  3. Avoid using superlatives and instead make distinctive claims supported by evidence.

🎂 Birthday lil gift from me to you

Creative Samba • 59 implied HN points • 11 Jul 23
💼 Business Copywriting
  1. Copywriting involves marketing, psychology, and understanding your audience's needs to create compelling content.
  2. Writing copy effectively requires using distinctive claims backed by evidence, not generic superlatives.
  3. Crafting compelling copy involves creating unignorable headlines and expanding on promises in the first paragraph to maintain reader interest.

Sales Messaging - The 4 key elements that make your sales outreach effective.

Startup Business Tips 🚀 • 21 implied HN points • 27 May 23
💼 Business Copywriting
  1. Having powerful sales messaging is crucial for business success.
  2. Running powerful outbound sales sequences involves finding ideal leads, getting their emails, enriching data, building campaigns, and creating personalized messages.
  3. The PAS framework (Problem-Agitate-Solution) is a popular copywriting framework that can be applied to various aspects of marketing.

2 things I aim to learn during my 3-week holiday

Eddie's startup voyage • 0 implied HN points • 22 Jun 23
💼 Business Copywriting
  1. Always be learning - Opportunities are unlimited, but time is not. Choose wisely what to focus on for personal growth.
  2. Copywriting is crucial - Being able to write compelling text that sells a product or service is essential for business success.
  3. UX Design with Figma - Developing UX design skills can lead to creating more useful and pleasing products. Learning tools like Figma can help improve design quality.

How Miro collects more relevant emails from signup

CommandBlogue • 0 implied HN points • 20 Mar 24
💼 Business Copywriting
  1. Miro improves email sign-up by changing how they ask for work emails. They highlight a benefit, saying it helps separate work and life, which makes users more willing to share their emails.
  2. Instead of just asking for an email, it’s better to explain why it's good for the user. This motivation helps users feel more positive about the action you want them to take.
  3. Always make sure the benefit you mention is real. If users find out it's not true, they won't trust you again.

How to get users for your SaaS via your landing page (even if you don’t have a product)

Market Curve • 0 implied HN points • 22 Sep 23
💼 Business Copywriting
  1. Create a landing page to build a waitlist of users before having a product.
  2. Include key elements like sticky header, headline, product shots, problem statement, solution, benefits, and final CTA.
  3. Invest in strong copywriting on your landing page to effectively communicate value proposition, target pain points, and sell your solution.