The hottest Customer Behavior Substack posts right now

Once you share something, people will use it in ways you never expected. You can’t control how they see or interact with it.
Customers often misuse products in creative ways that reveal their true needs. This can help companies discover new features or markets.
Allowing customers to express their identity through products can build stronger connections and loyalty. Embracing this openness helps brands evolve with their users.

Leveraging alternative data for revenue estimates goes beyond traditional transaction data, focusing on customer acquisition and retention insights.
Applying the customer acquisition funnel framework to alternative data can help identify early trends and potential growth issues in a business.
Monitoring the journey from awareness to loyalty using alternative data sets can offer valuable insights for predicting sustainable revenue growth beyond the short term.

Understanding and managing your customers' mindset is crucial for success.
Brands like M&Ms and Patek Philippe effectively influenced customer behavior through emotional appeals.
By appealing to sentiments and emotions, brands can increase revenues and thrive in their industries.

Mission was to increase net worth of creators
Problem solved was helping SaaS companies automate finding and booking creators
Hypothesis was decreasing time for finding creators would increase revenue for brands and creators

Burger King faced a lawsuit for allegedly portraying their burgers as bigger than they are, questioning the importance of transparency in advertising
Customers tend to make rational decisions based on information provided, adapting and learning quickly to make informed choices
Being honest and transparent with customers can lead to loyalty and better decision-making, as seen in studies on credit card transparency

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Airport Queue Management systems use sensors to track security line speeds and update wait times for travelers to see.
Providing information on queue lengths can help passengers decide which checkpoint to go through ahead of time.
Although the system may create some initial imbalances as people adjust to the information, overall it can improve passenger satisfaction and reduce waiting time costs.

Dynamic pricing worked for Uber because it's a system where demand and supply can be influenced economically, leading to a surplus of trips and a big economic win.
Fast food like Wendy's operates in a non-stochastic system, making the effectiveness of dynamic pricing more limited compared to a system like Uber's.
Implementing dynamic pricing at Wendy's could help shape consumer behavior, improve operational efficiency, and line up customer demand with employee staffing, but may not have the same revolutionary impact as it did for Uber.

Predicting customer behavior is difficult and can be clouded by personal biases.
Understanding and considering different Points of View (POVs) in marketing is crucial for successful campaigns.
To become a thought leader, challenge conventional ideas and meet customers where they are, not where you are.