The hottest Advertising Substack posts right now

And their main takeaways
Category
Top Technology Topics

Brands, Ads, and the Persuadable You

From the Desk • 9 implied HN points • 19 Nov 24
💼 Business Advertising
  1. Not all ads are great, but repetition can make a brand stick in your mind. Some ads just need to inform rather than entertain.
  2. Good brands connect emotionally with their audience. They aim to show that using their products can help you feel like a better version of yourself.
  3. Positioning is key for brands. They need to clearly show who their products are for, helping certain shoppers feel more drawn to them.

Great communication in 3 steps

A Bit Gamey • 27 implied HN points • 24 Sep 23
💼 Business Advertising
  1. Gain attention: Use humor, surprise, or shock to stand out and make an impact.
  2. Communicate clearly: Make your message easy to understand and remember, using simple language and visuals.
  3. Persuade effectively: Use influencing tactics like social proof or scarcity to encourage action.
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Word Association Fame

Working Theorys • 17 implied HN points • 27 Feb 24
💼 Business Advertising
  1. Attention is a zero-sum game in today's world; competing for it on various platforms is necessary.
  2. The new attention playbooks for gaining fame are likely to involve old tactics, like word association.
  3. Brands have historically used word association to create strong connections with consumers and stand out amidst competition.

Creative Advertising

Madhur’s Writings • 28 implied HN points • 12 Jun 23
🎭️ Culture Advertising
  1. Smartphones changed advertising by allowing personalized targeting with specific ads quickly.
  2. Streaming services like Netflix reduced incentives for companies to create amazing ads.
  3. Social media has shifted focus to quick, placement-focused ads due to user behavior and algorithms.

Here's What Happened; Pinterest's Growth, AI Updates and Weak Snapchat Q4 2023

The Social Juice • 17 implied HN points • 11 Feb 24
💼 Business Advertising
  1. Pinterest's impressive growth to 500 million monthly active users and new ad partnership with Google is a significant development in the social media space.
  2. Meta's introduction of new AI content labeling rules and its legal actions with TikTok against the EU over online content regulations indicate their proactive stance on AI ethics and regulations.
  3. Snapchat's meager 5% revenue increase in Q4 2023 showcases obstacles faced by the platform amidst a challenging advertising environment.

✅ Monday briefing: Ukraine PR support, WaddsCon March, crisis communication, agency bite back, not so Innocent, LinkedIn newsfeed changes, fake agency, ad fraud, and more...

Wadds Inc. newsletter • 19 implied HN points • 28 Feb 22
💼 Business Advertising
  1. WaddsCon is a monthly conference where people share stories and ideas about media and public relations. It's fun and covers important topics like pitching and data storytelling.
  2. LinkedIn is changing its newsfeed to give users more control over what they see. This means less irrelevant content and a focus on community conversations.
  3. Digital ad fraud is a big problem, costing around $68 billion in 2022. Many major countries, including the US and the UK, are greatly affected by this issue.

Elon's Current War

The Carousel • 21 implied HN points • 06 Jun 23
🕹 Technology Advertising
  1. Elon Musk is facing a battle with advertisers on Twitter, with some trying to bankrupt the platform by pulling ad spending.
  2. Large advertisers coordinate efforts to control public discourse and speech on platforms like Twitter through censorship organizations and stakeholder capitalists.
  3. Elon Musk is navigating a conflict between his support for free speech and the need to appease advertisers to bridge the revenue gap on Twitter.

The least surprising way to increase revenues when you are an influencer

Klement on Investing • 2 implied HN points • 30 May 25
💼 Business Advertising
  1. Influencers can increase their revenue by exposing more skin in their content. It seems that posts with nudity or partial nudity get more attention and higher engagement.
  2. The trend of higher ad revenue connected to body exposure mostly applies to fitness influencers. Other categories like fashion or food see some increase, but it’s not as significant.
  3. For some areas, like music, showing nudity might even hurt engagement. It's important to know your audience and what content works best for your niche.

Here’s What Happened; Meta’s eCommerce Plan, Cookie-free Ads & Holiday Marketing.

The Social Juice • 12 implied HN points • 12 Nov 23
💼 Business Advertising
  1. Meta's eCommerce plan is highlighted in the post along with other updates from major companies.
  2. The post discusses the concept of cookie-free ads and how they are impacting the digital marketing landscape.
  3. Holiday marketing strategies are a key focus in the newsletter, showcasing new features and AI launches from various companies.

✅ Media Briefing #26: New UK media group, unpublishing, ad fraud, trend porn, People Also Ask, censoring Trump, automating local news, age positive image library and more…

Wadds Inc. newsletter • 19 implied HN points • 11 Jan 21
📰 News Advertising
  1. A new UK media group called GB News is launching soon and aims to create 140 journalism jobs. This reflects ongoing changes in the media landscape.
  2. Ad fraud continues to be a major issue that the advertising industry is not addressing well. Experts believe recent security breaches should prompt a reevaluation of their practices.
  3. There's a push for more honest representation of older people in media, with a new age-positive image library launched to counter negative stereotypes.

Lessons On Advertising From Across The Atlantic

WriMoReMo • 7 implied HN points • 12 Feb 24
💼 Business Advertising
  1. People around the world share common emotions like happiness, sadness, and fear despite playing life's game on different boards.
  2. America has a deep-seated culture that resists centralized power and favors institutional proliferation, with capitalism being a prominent 'god'.
  3. American business thrives on a combination of sales, service, marketing, value creation, and finance, shaping a society deeply rooted in consumerism and desire creation.

The Real Winners of the Super Bowl

the case for brand 💼 • 7 implied HN points • 12 Feb 24
🎭️ Culture Advertising
  1. The real winners of the Super Bowl were the broadcasters, with Nickelodeon's alternative broadcast being a smart move for a wider audience.
  2. The off-field entertainment, like Art But Make it Sports meme account, provided engaging content that kept viewers entertained.
  3. CeraVe's Super Bowl campaign, starting from paparazzi shots to the ad itself, showcased the power of building anticipation and involvement for a brand.

✅ Monday briefing #18: Influencer insights, ad budgets, remote presentations, COVID-19 creativity challenge, DIY app builder, data skills and Instagram business guide, and more

Wadds Inc. newsletter • 19 implied HN points • 02 Nov 20
💼 Business Advertising
  1. More marketers are spending more on influencer marketing than before, showing its growing importance in advertising.
  2. Presenting online requires different skills than in-person presentations, as remote work changes how we share ideas.
  3. Creating apps is now easier with no-code platforms, allowing more people to build their own apps without needing to write code.

How to run effective campaigns

MKT1 Newsletter • 5 implied HN points • 12 Dec 23
💼 Business Advertising
  1. Effective campaigns require a combination of the right marketing strategy and execution done collaboratively.
  2. Plan campaigns in advance and prioritize them based on their potential impact.
  3. Assign a single DRI for each campaign and ensure tight coordination across all marketing functions.

ChatGPT and Search: Part 2

From First Principles • 1 HN point • 13 Feb 23
🕹 Technology Advertising
  1. Google thrived by putting the user experience first, compared to competitors that were distracted by various things.
  2. Google's innovative search features, clean user interface, and strong search quality helped it maintain supremacy over rivals like Yahoo! and Bing.
  3. Facebook was not a significant threat to Google Search; Google survived challenges from mobile devices by launching features tailored for mobile search.

Rabbit Holes 🕳️ #58

Creative Destruction • 3 implied HN points • 29 Nov 23
🎭️ Culture Advertising
  1. Encouraging a better work-life balance involves more than just a four-day workweek; it also requires giving workers more power and changing the narrative around leisure and work.
  2. Advertising can be seen as brain pollution, normalizing harmful behaviors and products; there is a need for stricter regulations to prevent overconsumption and negative impact on society.
  3. There's a discussion about a potential shift away from cities towards more human-scale and communal living in the countryside, focusing on values that have been overshadowed by urbanization.

The universe delivers (more landing pages!)

Mehdeeka • 3 implied HN points • 17 May 23
💼 Business Advertising
  1. The landing page example shows how to effectively differentiate and compare with a competitor.
  2. Headers that address customer concerns and thorough research make a strong impact on a landing page.
  3. Consider incorporating comparisons in a non-tacky and informative way as demonstrated in the example.