The hottest Advertising Substack posts right now

And their main takeaways
Category
Top Technology Topics

Into the print world

Mehdeeka • 1 implied HN point • 19 Oct 23
💼 Business Advertising
  1. Print marketing can still be effective for tech companies like B2B SaaS, even though it's not commonly used.
  2. Using print ads may require different skills and processes compared to online advertising, such as understanding specifications and costs.
  3. Traditional marketing channels like print can yield positive ROI, but they may be harder to measure quantitatively compared to online platforms.

Advertising double standards won’t save that newspaper.

Michelle Rempel Garner • 0 implied HN points • 06 Jul 23
🇺🇸 U.S. Politics Advertising
  1. The Liberal government's attempt to stop news bans and save Canadian journalism by cutting ad spending on Google and Meta platforms is seen as a political stunt.
  2. The hypocrisy of the government pulling federal ads but not their political party's ads was criticized.
  3. There is a need for a reevaluation of Bill C-18 to support investigative journalism and sustainable news coverage in Canada.
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Mini deep dive on Coupang ($CPNG)

Jonah’s Growth Stocks • 0 implied HN points • 31 Jan 24
💼 Business Advertising
  1. Coupang's one-day delivery network gives it a strong competitive advantage in South Korea.
  2. Coupang is diversifying beyond e-commerce into fintech, food delivery, streaming, and advertising.
  3. Coupang has achieved profitability on EBITDA and net income basis while generating significant free cash flow.

It Could Be Said #51 Netflix Hulks Up

It Could Be Said • 0 implied HN points • 24 Jan 24
💼 Business Advertising
  1. Netflix has made a strategic move by partnering with WWE for airing Monday Night RAW, outmuscling its rivals without wild spending.
  2. The bundling of rights in the deal reflects WWE's increasing reliance on platforms like Netflix and signifies structural changes in the industry.
  3. The deal's announcement may not have gone entirely to plan, with Netflix having the option to break the deal after five years, posing risks and rewards for WWE.

“My users don't like ads”

thedevmarketer • 0 implied HN points • 10 Sep 23
💼 Business Advertising
  1. Technical audiences may not like traditional ads, but they do respond well to community-focused content.
  2. Instead of selling your product, focus on educating your audience through tutorials in your ads.
  3. Paid ads are essential for startups to reach their target audience quickly, so finding a way to make them work is crucial.

Turning community-led growth to a predictable revenue machine

thedevmarketer • 0 implied HN points • 06 Aug 23
💼 Business Advertising
  1. Influencers, thought leaders, and online communities are gaining trust over generic search results because of over-optimized content.
  2. While community-led growth can drive initial success, it doesn't scale well for startups looking for sustained growth.
  3. To turn community-led growth into a reliable revenue stream, startups should combine it with paid advertising strategies to amplify their reach.

Ad targeting for developer-focused startups

thedevmarketer • 0 implied HN points • 23 Jul 23
💼 Business Advertising
  1. Targeting options differ for developer-focused startups compared to other B2B startups.
  2. Paid ads are crucial for fast growth, especially for VC-backed developer-focused startups.
  3. Emphasize creative content over traditional targeting methods for effective advertising to developers.

The Changing Ad Landscape (and What To Do About It) | Youssef Ahres (Flagship, Instagram)

Steelhead • 0 implied HN points • 31 Jan 24
💼 Business Advertising
  1. Advertising serves to match supply and demand, with the value shifting to those who can effectively manage this in a world of abundant supply.
  2. Meta and Google have thrived in digital advertising by being widely used and investing in technology for targeted ad delivery.
  3. In the face of changing privacy concerns, companies should focus on leveraging first-party data, mastering customer engagement, exploring new advertising channels, and building strong brands to thrive.

Abortion advertising in 1971

First principles trivia • 0 implied HN points • 27 Jun 22
💾 History Advertising
  1. In 1971, a billboard in Pennsylvania advertised abortions in New York for under $250, which is equivalent to $1800 today when adjusted for inflation.
  2. The advertising of abortion services was controversial and taboo in the 70s, with public outrage and legal debates surrounding the billboards.
  3. The history of abortion advertising shows evolving social attitudes, from discreet underground referrals to more open advertising today, protected by the First Amendment.

Four Laws of Brand-Building in the Digital Age (Part 3 of 4)

The Intersection • 0 implied HN points • 03 May 21
💼 Business Advertising
  1. Case study films have become crucial 'ads for ads' in the advertising industry to showcase work in a more appealing way, especially in the digital age.
  2. Business consultancies emphasize 'business cases' over traditional case studies to demonstrate how creative work can impact the bottom line of a business.
  3. Observing the correlation between human behavior and instinct is key in crafting successful business cases that align with products and services in the digital era.

My dog co-wrote this issue on guerilla marketing

Mehdeeka • 0 implied HN points • 28 Feb 24
💼 Business Advertising
  1. Guerilla marketing involves unconventional and attention-grabbing marketing tactics, like pavement ads or driving trucks with displays.
  2. Brands can measure the success of guerilla campaigns through tracking direct interactions, impressions, and creating unique webpages for traffic analysis.
  3. Guerilla marketing can be a cost-effective and creative channel for B2B brands to explore, especially for startups looking to disrupt or increase visibility.

🤯 How much should I be investing in brand?

the case for brand 💼 • 0 implied HN points • 01 Mar 24
💼 Business Advertising
  1. Brand marketing and growth marketing are not mutually exclusive - you need both for long-term success.
  2. The optimal split for investing in brand versus demand (activation) is typically 60% brand and 40% demand.
  3. Overinvesting in lead generation is a common mistake - balancing brand building and demand generation can lead to exceptional results.

RAG to riches - the business model for the generative internet

Steven’s Substack • 0 implied HN points • 26 Oct 23
🕹 Technology Advertising
  1. Generative search engines are changing how we consume information and threatening the traditional publisher advertising model.
  2. A new business model of programatic RAG royalties is seen as a solution to AI scraping, involving AI sharing revenue with content sources.
  3. Challenges in implementing a RAG royalty network include trust issues, measuring content value, and determining fair royalties for different publishers.

Ads don't have to suck

Steven’s Substack • 0 implied HN points • 08 Mar 23
🕹 Technology Advertising
  1. Good ads solve problems and respect a publisher's app UX.
  2. Digital ads are a tax on our attention and publishers decide how much ad coverage to use before users leave.
  3. Advertisers and content publishers can collaborate to create dynamic and contextually relevant ad content, improving user experience.

Hosting Content on Facebook is about Ad Tracking

Joshua Gans' Newsletter • 0 implied HN points • 25 Mar 15
🕹 Technology Advertising
  1. Facebook's decision to host news sites' content revolves around ad tracking, offering advertisers a more optimized experience across their network.
  2. The shift in news consumption towards bundled content rather than destination sites is impacting the digital advertising market.
  3. As Facebook expands its network, advertisers benefit from being able to track consumers and ensure a cohesive advertising experience, potentially leading to increased ad revenue.

Will Yahoo! return to its portal roots?

Joshua Gans' Newsletter • 0 implied HN points • 14 May 13
🕹 Technology Advertising
  1. Yahoo! may be returning to its portal roots, wanting to be the daily go-to for users across devices.
  2. Yahoo! is focusing on a portal strategy that includes information aggregation to solve users' information overload problems.
  3. Other big tech companies like Facebook, Twitter, Microsoft, and Google have their own strategies, but Yahoo!'s focus on a daily routine user base and advertising is unique.

Pinterest’s stock soars 17% on big revenue and profit beat, 500 million monthly active users

Dr.John B’s Newsletter • 0 implied HN points • 01 May 24
💼 Business Advertising
  1. Pinterest's stock jumped 17% due to impressive revenue growth and profit increase, with their monthly active users reaching 500 million.
  2. The company saw significant revenue growth, reaching $740 million in the first quarter and reducing losses from $209 million to $25 million.
  3. Pinterest's focus on Generation Z users and e-commerce efforts through partnerships with Amazon and Google have contributed to their revenue growth.

The Runner Up is…

Sector 6 | The Newsletter of AIM • 0 implied HN points • 09 Nov 23
🕹 Technology Advertising
  1. Google is facing tough competition in the generative AI industry. Many of its skilled employees are leaving for other companies with better AI offerings.
  2. Despite these challenges, Google is actively trying to innovate by adding new AI features to improve its search and advertising services.
  3. The company is still making significant revenue from advertising, showing that it remains a major player in the tech industry, even if it's lagging in AI.

Google Search Mania

Sector 6 | The Newsletter of AIM • 0 implied HN points • 02 Nov 23
🕹 Technology Advertising
  1. Google is always trying to improve its search engine with new technology like generative AI, which helps make searches smarter and more useful.
  2. The company recently had a good quarter, making 11% more money than last year, mostly from ads related to its search services.
  3. With over $59 billion from advertising, it's clear that Google's search engine is still a major driver of its profits.

Capitol South, Station Domination, and Lobbying Effectiveness

Matt’s Five Points • 0 implied HN points • 17 Jan 12
🇺🇸 U.S. Politics Advertising
  1. Capitol South is a very popular place for protests and lobbying because it's close to important government buildings. Lots of staff and tourists pass through there, making it a prime spot to get attention.
  2. Protesters and lobbyists often believe their efforts at Capitol South are effective. They try to get their messages directly in front of decision-makers rather than relying on media coverage.
  3. Advertising costs at Capitol South are significantly higher compared to other metro stations. This shows that advertisers think they can reach influential people there, highlighting the importance of the location for political messaging.

STEAL attention using these emotions 👀

Business & Marketing with Nika • 0 implied HN points • 16 Jun 24
💼 Business Advertising
  1. Using emotions like happiness can grab attention in marketing. Happy posts, memes, and nostalgia make people feel good and want to engage.
  2. Curiosity is a strong tool. Sharing secrets, tips, or unexpected info makes people want to learn more and share your content.
  3. Creating controversy can also get attention, but be careful with anger or hate. While it can spark engagement, it might hurt your brand's image.

80+ Tech Jobs this week! 🌎 🚀

100 Tech Jobs Every Week 🌎 🚀 • 0 implied HN points • 23 Apr 23
💼 Business Advertising
  1. Farath Shba curates and shares 80+ tech job opportunities every week from various companies worldwide.
  2. The newsletter also highlights top favorite jobs of the week, including positions like Senior Backend Developer and Creative Logo Designer.
  3. In addition to tech roles, Farath Shba includes curated Edtech, TA/People, and Cryptocurrency job opportunities in the newsletter.

✅ Monday briefing: Local news desert, video explainer, eco ad criticised, new inflation index, PR employment data, ad cookie plan, Tumblr revival, Twitter transparency report, and more...

Wadds Inc. newsletter • 0 implied HN points • 31 Jan 22
📰 News Advertising
  1. Local journalism is struggling, leading to fewer news sources and a negative impact on democracy. It's important for communities to have access to reliable news.
  2. Environmental advertising is under scrutiny, especially claims about how personal diet changes can greatly reduce environmental impact. Consumers are becoming more critical of these messages.
  3. Social media platforms are evolving with new features and policies, like Google's cookie replacement plan and YouTube's support for creators, to adapt to changing user needs and privacy concerns.

Tucker Carlson & Twitter's Catch-22 Problem

David’s Substack • 0 implied HN points • 11 May 23
💼 Business Advertising
  1. Tucker Carlson may choose Twitter over YouTube to avoid demonetization due to his content
  2. Elon Musk faces a catch-22 problem with Twitter wanting to attract advertisers but also give a platform to extreme voices
  3. Twitter needs to create value for users beyond advertising to support new business models like subscriptions