thedevmarketer | Revenue & Trends

The hottest Substack posts of thedevmarketer

And their main takeaways

Influencer marketing may not be a good fit for your developer-focused startup

39 implied HN points • 17 Jul 23

Influencer marketing may not work for developer-focused startups with specialized solutions and top-down strategies.
Consider alternative community-building strategies like podcasts, workshops, and articles for reaching the right target audience.
Community involvement goes beyond influencers and should focus on engaging relevant communities for your product.

Scaling YouTube in B2B: User-generated content vs costly productions

19 implied HN points • 13 Jul 23

💼 Business Marketing Content creation Advertising

YouTube ads need high-quality production to succeed
User-generated content can outperform costly productions
Authenticity in content can resonate better with target audience

Lessons learned about influencer marketing in developer-focused companies

19 implied HN points • 05 Jul 23

💼 Business Marketing Influencers Collaborations Management Partnerships

Product-led growth blurs B2B and B2C marketing channels, with B2B companies now venturing into influencer marketing on platforms like YouTube and TikTok.
Influencer marketing is thriving in developer-focused companies, with channels like YouTube being popular among developers.
Paid distribution is crucial in niche fields like Kubernetes or ML Ops for sustained impact, and choosing influencers wisely based on audience quality is key for successful campaigns.

“Do ads even work on devs?”

4 HN points • 06 Jun 23

💼 Business Marketing Advertising Influencer Marketing Audience engagement

Developers can be skeptical of ads and resistant to being sold to.
Community engagement isn't always scalable for B2D brands like DevOps startups.
When targeting developers with ads, opting for non-intrusive pull tactics, like in-feed ads, can lead to better results.

Generating 10k+ sessions/month with programmatic SEO

1 HN point • 12 Jun 23

🕹 Technology SEO Marketing Development Analytics Database

Generated 10k+ sessions/month with programmatic SEO by focusing on long-tail keywords and relevancy to the product.
Used a proof of concept (POC) to test the SEO project before fully developing it, ensuring viability and success.
Successfully launched the programmatic SEO project leading to over 12,000 sessions in four months, showcasing significant growth.

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Ideas for product-led marketing campaigns

0 implied HN points • 20 Aug 23

💼 Business Marketing Success Stories

Social media marketing in B2B often doesn't focus on the actual product being sold.
Marketing should be product-led, educating users about the product.
Ways to make marketing more product-focused include on-demand demos, showcasing success stories, and offering a playground/sandbox experience.

Key metrics for product-led marketing campaigns

0 implied HN points • 04 Sep 23

💼 Business Marketing Metrics Campaigns Lead Generation

Key metrics differ for product-led marketing campaigns compared to lead generation or performance marketing campaigns.
Important metrics for product-led marketing include CTR, likes and comments, avg. watch time, and meaningful pageviews.
Engagement and consumption are crucial in evaluating the success of product-led marketing campaigns.

Turning community-led growth to a predictable revenue machine

0 implied HN points • 06 Aug 23

💼 Business Marketing Startups Revenue Influencers Advertising

Influencers, thought leaders, and online communities are gaining trust over generic search results because of over-optimized content.
While community-led growth can drive initial success, it doesn't scale well for startups looking for sustained growth.
To turn community-led growth into a reliable revenue stream, startups should combine it with paid advertising strategies to amplify their reach.

Ad targeting for developer-focused startups

0 implied HN points • 23 Jul 23

💼 Business Marketing Advertising Startups Entrepreneurship Technology

Targeting options differ for developer-focused startups compared to other B2B startups.
Paid ads are crucial for fast growth, especially for VC-backed developer-focused startups.
Emphasize creative content over traditional targeting methods for effective advertising to developers.

Talking about the competition in your marketing campaigns

0 implied HN points • 17 Sep 23

💼 Business Marketing Campaigns Competitors Case Studies Advertising

Talking about competitors in marketing campaigns helps with positioning and framing the conversation.
Discussing competitors in case studies can provide valuable insight for potential customers.
Using competitor comparisons in ads and influencer collaborations can be effective marketing strategies.

Six practical tips for SEM in B2B SaaS

0 implied HN points • 13 Aug 23

💼 Business Marketing

SEM in B2B is not as simple as in eCommerce or services due to long sales cycles and low search volumes.
Qualify your copy to attract the right users and avoid irrelevant clicks on ads.
Avoid using broad match keywords in Google Ads to prevent budget waste on unrelated phrases.

Why I failed to make Linkedin work for product-led growth

0 implied HN points • 25 Jun 23

💼 Business Marketing Advertising Social media Startup Growth

LinkedIn is too expensive for product-led growth
Engagement doesn't always translate to revenue
Using Metadata.io to target audiences on Facebook worked well

How we went from our worst month to our best in 60 days

0 implied HN points • 20 Jun 23

💼 Business Marketing Revenue Generation Advertising Strategy Performance analysis

Marketing in PLG companies can be stressful with fluctuating results.
Experimenting with new strategies like product placements and influencer ads can significantly improve results.
Combining different tactics, like dedicated videos with influencer ads, can enhance overall performance.

“My users don't like ads”

0 implied HN points • 10 Sep 23

💼 Business Marketing Startups Advertising Entrepreneurship Tech industry

Technical audiences may not like traditional ads, but they do respond well to community-focused content.
Instead of selling your product, focus on educating your audience through tutorials in your ads.
Paid ads are essential for startups to reach their target audience quickly, so finding a way to make them work is crucial.

Why I don’t bother with attribution anymore

0 implied HN points • 31 Jul 23

💼 Business Marketing Startups Metrics Advertising SEO

Focus on revenue generation in marketing rather than just visuals and copy
For early-stage startups, correlation can be considered as causation for attribution
Rely on in-platform metrics, conversions, and engagement to optimize campaigns