The hottest Advertising Substack posts right now

And their main takeaways
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Brief thoughts on advertising

Logos • 19 implied HN points • 29 Aug 23
💼 Business Advertising
  1. Advertising helps people find products they didn't know they needed. For example, a drain declogger can come to mind when you see an ad.
  2. Ads send messages about brands. Brands like Nike signal excellence, and people may buy their products to show they value that quality.
  3. People often buy products to tell themselves a story about who they are or who they want to be. Ads can inspire us to reach for something we aspire to, like wearing running gear to start exercising.

Social Media's Future is Closed

The Digital Anthropologist • 19 implied HN points • 25 Sep 23
🕹 Technology Advertising
  1. Social media is undergoing significant changes due to cultural shifts and user preferences.
  2. Users are moving towards more closed social networks to avoid toxicity and excessive advertising.
  3. The challenge for social media platforms will be to find new ways to monetize without relying solely on advertising and data trading.

NOW (The Ashes) on TikTok

Good TikTok Creative • 19 implied HN points • 22 Jun 23
💼 Business Advertising
  1. The post discusses 'NOW (The Ashes) on TikTok' and the creators behind it.
  2. Subscribers can access the full content of the post by signing in or subscribing.
  3. The post features links to the creators' social media profiles for further engagement.

What happened in marketing: Meta trumps fact checking, TikTok shutdown and AdTech at CES

The Social Juice • 26 implied HN points • 12 Jan 25
💼 Business Advertising
  1. Meta is changing its policies around content moderation and fact-checking, which is causing concern among advertisers. They want more freedom and less control over what can be shared.
  2. TikTok is facing potential bans in the US due to national security worries, which has many users worried about the future of the platform.
  3. CES 2025 brought new advertising technologies and trends, showing a shift towards innovative ad solutions and increased spending, especially in online platforms.

The Collection of Every Report Mentioned In The Social Juice Newsletter in 2024

The Social Juice • 31 implied HN points • 22 Nov 24
💼 Business Advertising
  1. Studies show that consumers want brands to respond quickly to their questions. Fast responses can lead to repeat business.
  2. Marketing needs to focus on how consumers feel about their products. Emotional advertising can make people more willing to pay more.
  3. Research indicates that consumers prefer sorry offers over loyalty points or credits when brands make mistakes. An apology can go a long way!

Slise.xyz Q4 2023 Investor Updates — Year Wrapped

Oleksii Sidorov • 72 implied HN points • 10 Jan 24
💼 Business Advertising
  1. 2023 was a challenging but successful year for Slise.xyz, establishing a strong brand.
  2. In 2024, Slise.xyz aims to introduce a single mediation protocol for Web3 advertising, maximizing revenue and minimizing risks for all participants.
  3. Anticipate market moves in 2024, with a surge in Solana volume and new budgets driving growth opportunities.

How We Use Stories to Adopt Technology

The Digital Anthropologist • 19 implied HN points • 09 Jun 23
🕹 Technology Advertising
  1. Storytelling is essential for how we decide what technologies we like or dislike, and it has been utilized in marketing to drive sales effectively.
  2. Cultures and technologies interact, with culture often influencing the adoption and evolution of technology over time.
  3. The rise of the internet and social media has led to an explosion of storytelling, creating a need for globally accepted frameworks on how stories are told and realities are shared.

What happened in marketing: UK vs Privacy, TikTok returns, Youtube loves AI and Spotify...

The Social Juice • 19 implied HN points • 18 Feb 25
💼 Business Advertising
  1. TikTok is back in the US app stores, which is good news for many users and creators. It shows the platform's resilience despite facing challenges.
  2. YouTube is putting more focus on AI technology, which could change how content is created and shared on their platform. This means innovative tools for creators to work with.
  3. The UK is in a legal battle with Apple over user privacy, highlighting ongoing concerns about how tech companies handle data. It's important for users to stay aware of their privacy rights.

What happened in marketing: FTC working overtime, LinkedIn becoming home of AI slop and Bluesky

The Social Juice • 26 implied HN points • 01 Dec 24
💼 Business Advertising
  1. The FTC is actively investigating companies like Google and Microsoft for potential monopolistic practices in the ad tech industry. This could lead to changes in how these companies operate.
  2. LinkedIn is seeing an increase in AI-generated content, which some users find less authentic and engaging. It's becoming more common to encounter bot-generated posts.
  3. Bluesky is gaining popularity among journalists, as it's reportedly driving more referral traffic than Twitter. This shift might indicate a growing preference for alternative social media platforms.

DraftStocks

Exzakt Enough • 39 implied HN points • 05 Mar 23
💼 Business Advertising
  1. DraftStocks is a weekly stock-picking game where you can compete with friends to win $25.
  2. The app was built to create a platform for picking stocks and experimenting with different tools and technologies.
  3. Future developments for the app include live pricing, custom contests, and more ways for users to build portfolios.

What happened in marketing: Gemini, Advantage+, Trump, DeepSearch and Earnings

The Social Juice • 19 implied HN points • 09 Feb 25
💼 Business Advertising
  1. OpenAI has introduced a new feature called Deep Search, which helps with deep research online. This could change how we find and understand complex information.
  2. LinkedIn is focusing more on video content, with a 36% increase in video uploads. This shift could influence how professionals share and engage with content.
  3. Google's new AI updates aim to improve advertising performance and user experience. These advancements highlight the growing role of AI in digital marketing.

On the arrogance (and stupidity) of Pfizer's Super Bowl ad - PART TWO

Unreported Truths • 58 implied HN points • 14 Feb 24
💼 Business Advertising
  1. Pfizer's Super Bowl ad highlighting its history and association with great scientists received mixed reviews, with many criticizing it as overreaching and lacking in substance.
  2. Pfizer, though a major pharmaceutical company, was not historically known for scientific leadership, until it partnered with BioNTech for the creation of the COVID-19 mRNA vaccine.
  3. Despite initial success and recognition, Pfizer's stock price and reputation have suffered due to waning effectiveness of mRNA vaccines and lack of scientific advancements compared to competitors.

What happened in marketing: TikTok is confused, Pinterest grows and Meta improves ad formats

The Social Juice • 26 implied HN points • 10 Nov 24
💼 Business Advertising
  1. TikTok is seeing good revenue growth even with the threat of being banned in the U.S. This shows that they are still strong in the market.
  2. Pinterest is growing, which suggests that users are finding value in its unique content. It's important for marketers to consider this platform.
  3. Meta is improving its ad formats, which could help businesses reach their audiences better. This may lead to more effective advertising strategies.

What happened in Marketing: Instagram is better, OpenAI slows down and TikTok isn’t backing down

The Social Juice • 24 implied HN points • 17 Nov 24
💼 Business Advertising
  1. Meta is reducing ad subscription prices in the EU and using less data to show ads. This shows their effort to address user privacy.
  2. YouTube is launching a new way for creators to earn money with a feature called Jewels. This can help creators make more from their content.
  3. TikTok is expanding its tools for creators with an AI video generator. This will make it easier for users to create engaging videos.

Big as the what? Big as the Super Bowl: Marketing, Storytelling &...

The Social Juice • 17 implied HN points • 30 Jan 25
💼 Business Advertising
  1. Good brand storytelling is not just about being creative; it's important to have a clear strategy. A story that resonates can build trust and engage your audience.
  2. You should always focus on solving a problem your audience has when telling your brand story. This helps make the story relevant and valuable to them.
  3. When a brand fails at storytelling, it loses customer loyalty and trust. But if a business fails in its brand storytelling, it risks shutting down completely.

Reflections on The Social Fabric Unconference

offscript • 71 implied HN points • 19 Jul 23
🎭️ Culture Advertising
  1. When hosting an event, securing a venue is key. Consider asking local businesses for space.
  2. For cost-effective events, minimize costs by skipping providing food and seeking help from volunteers.
  3. When organizing speakers, create a structured form for session details to better plan the event schedule.

Alison.AI analyzes your creative to ensure real conversion

Startup Strategies • 42 implied HN points • 04 Mar 24
💼 Business Advertising
  1. Alison.AI, founded by Asaf Yanai and Koby Berkovich, uses AI to optimize video advertising by analyzing competitors' successful creatives. They offer a suite of tools for enhancing the video creation process from ideation to production.
  2. Alison.AI stands out by focusing on video creative analysis, providing data-driven insights for optimizing video ads and streamlining advertising campaign briefs with the SmartBrief feature.
  3. The startup secured a significant $5.1 million pre-seed funding round, with investors like a16z, and has shown impressive growth by analyzing millions of creatives, identifying key features, and working with major companies in the digital marketing space.

OSD 264: Fully ad-o-matic

Open Source Defense • 38 implied HN points • 11 Mar 24
💼 Business Advertising
  1. Simple rules can have significant effects - like how gun retail is limited by the requirement to ship to an FFL, hindering modern advances.
  2. Opportunities arise in niches - focusing on success even within a small niche can lead to overall growth and expansion rather than exclusion.
  3. There is a positive change happening - gun culture is starting to blend into mainstream industries, with more support and interest becoming evident.

Your Monday briefing: #1

Wadds Inc. newsletter • 139 implied HN points • 29 Jun 20
💼 Business Advertising
  1. The news industry is facing big changes, and understanding its future is challenging. Reports like the Reuters Institute Digital News Report highlight this complexity.
  2. Brands are shifting their focus and priorities, especially in response to current social issues and the COVID-19 crisis. Trust is becoming more important than ever.
  3. Professional messaging has surged during the lockdown, increasing by 120%. This shows how important communication has become in connecting people.

Cement Wars

Net Interest • 12 implied HN points • 12 Jan 25
💼 Business Advertising
  1. India is the second-largest cement producer in the world, making around 410 million tonnes in 2023. The growing demand for housing and infrastructure is leading to significant investments in cement production.
  2. Cement companies in India are consolidating due to low pricing power and increased competition. Major players like UltraTech and Adani are expanding their capacities through acquisitions and investments.
  3. Despite the cement industry's growth, they are spending more on advertising to capture market attention. With the industry's consolidation, advertising may shift to other sectors in the coming years.

Douyin's E-Commerce Efforts & Increasing Taobao-fication

Tech Buzz China Insider • 19 implied HN points • 13 Nov 22
🕹 Technology Advertising
  1. Douyin is focusing on expanding its traditional marketplace e-commerce as it nears saturation with livestreaming e-commerce
  2. E-commerce content like livestreaming negatively impacts user retention, so Douyin is limiting such content to less than 10%
  3. Challenges for Douyin's livestreaming e-commerce include limited SKU exposure, high return rates, and the need to enhance logistics for better competitiveness

Effects of Banning Targeted Advertising

Platform Papers • 2 HN points • 30 Apr 24
🕹 Technology Advertising
  1. Banning targeted advertising may harm consumers by potentially leading to higher prices, reduced innovation, and less favorable outcomes for developers.
  2. Google's ban on targeted advertising in children's games resulted in a notable decrease in app innovation, showcasing the negative impacts of such regulations on developers.
  3. The dilemma lies in balancing user privacy concerns with the need for targeted advertising to maintain app diversity and innovation on digital platforms.

about pharmaceuticals and their commercials

the rohn report • 59 implied HN points • 08 Apr 21
🏥 Health & Wellness Advertising
  1. Pharmaceutical commercials often follow a predictable formula, portraying idealistic, happy scenarios while downplaying potential side effects and risks.
  2. The pharmaceutical industry in the US is heavily marketed, indicating a significant focus on advertising and promotional activities.
  3. Companies may employ various tactics, like offering gifts to clinic staff, to influence the prescribing and use of their products, raising questions about ethics and integrity.

11 Key Takeaways From Canva's Growth Strategy That Can Grow Your Freelance Graphic Design Business

Bold Begin • 1 HN point • 14 Jun 24
💼 Business Advertising
  1. Canva focuses on simplicity in their home page, emphasizing creating designs quickly and easily, without the need for a sales pitch.
  2. Their product page highlights a strong value proposition in a single sentence, effectively conveying the essence and benefits of their product.
  3. Canva excels in social media ads with powerful images and clear, fun copy that emphasizes the ease and creativity of using their platform.

Here’s What Happened: Paid Social rises, TikTok Bill passes & LinkedIn’s UGC Success

The Social Juice • 24 implied HN points • 17 Mar 24
🕹 Technology Advertising
  1. Paid Social witnessed significant growth with new updates and features, benefiting marketers looking to leverage social media platforms for advertising.
  2. Legislation around apps like TikTok and changes in social media platforms, such as Instagram and LinkedIn, continue to impact the digital landscape and user experience.
  3. LinkedIn offering 250 AI courses for free until April, showcasing a commitment to providing educational opportunities and fostering skill development among users.