Thoughts on Writing • 159 implied HN points • 05 Apr 22
- Businesses are complex entities made up of people from diverse backgrounds, and their responses to global crises like war reflect a mix of urgent crisis management and ethical considerations.
- Consumer sentiment towards brands and their involvement in social issues, such as the war in Ukraine, can vary based on age demographics, with younger generations showing less support for brands publicly addressing such issues.
- The role of purpose in guiding businesses during crises like the war in Ukraine is complicated, with examples like Unilever, Danone, and HSBC showcasing the challenges of aligning purpose with real-world actions and ethical considerations.