The Ruffian • 294 implied HN points • 20 Nov 24
- Coca-Cola's new Christmas ad was created using AI technology, marking a shift in how ads are made. This involves using tools that help creative teams visualize ideas much faster than before.
- The process of making the ad felt more like software development than traditional filmmaking. This new method allows for quick drafts, which can speed up the entire creative process.
- Overall, the integration of AI in the creative industries could change how we think about creating art and media, making it more efficient but also raising questions about creativity.