Austin Kleon β’ 1778 implied HN points β’ 23 Jul 24
- The documentary about Brian Eno is exciting and unique because it creates a different version every time it's shown. This encourages viewers to watch it in theaters for a fresh experience.
- It uses a special system called Brain One to generate the film. This system combines new interviews and personal clips from Enoβs archive, making each showing feel like a new story.
- The movie has interesting marketing advantages. Since every version is different, it gives people a reason to see it on the big screen instead of waiting for it to stream.