The hottest Marketing Substack posts right now

And their main takeaways
Category
Top Technology Topics

I don't care what you call it.

Nate is Learning • 19 implied HN points • 28 Apr 23
💼 Business Marketing
  1. Customers want their problems solved when they need them solved.
  2. Companies often focus on engaging customers but end up seeming spammy and needy.
  3. Roles and functions in customer-facing areas should be designed based on customer needs, not assumptions.
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16 Research-Backed Tips To Boost The Adoption Of Your Chrome Extension

Harmony • 19 implied HN points • 29 Mar 23
🕹 Technology Marketing
  1. Improving your Chrome extension details page can increase visibility, installs, and user retention without changing the extension itself.
  2. Including the utility of your extension in the title helps users understand its purpose quickly and improves discoverability.
  3. Utilize images, videos, badges, customer support, description structure, sidebar, and analytics to optimize your Chrome Web Store page for better user engagement and performance tracking.

How I Built This In Public: Luca Restagno

Build In Public Newsletter • 19 implied HN points • 11 Aug 23
💼 Business Marketing
  1. Start your 'build in public' journey early to engage with your audience and get valuable feedback.
  2. Building in public can be energizing, provide introspection, and offer opportunities for collective learning.
  3. Overcome the fear of judgment and share your journey authentically to gain trust and reputation in the community.

AI, Secrets, and 38TB

aidaily • 19 implied HN points • 21 Sep 23
🕹 Technology Marketing
  1. AI technology can help keep cities clean by identifying litter hotspots
  2. Microsoft's AI researchers accidentally exposed 38 terabytes of private data on GitHub
  3. Adding a human touch to business strategies can be beneficial alongside AI

Lessons learned about influencer marketing in developer-focused companies

thedevmarketer • 19 implied HN points • 05 Jul 23
💼 Business Marketing
  1. Product-led growth blurs B2B and B2C marketing channels, with B2B companies now venturing into influencer marketing on platforms like YouTube and TikTok.
  2. Influencer marketing is thriving in developer-focused companies, with channels like YouTube being popular among developers.
  3. Paid distribution is crucial in niche fields like Kubernetes or ML Ops for sustained impact, and choosing influencers wisely based on audience quality is key for successful campaigns.

What companies can learn from OpenAI’s Purple Cow Strategy

Mimir's Well • 19 implied HN points • 01 Apr 23
💼 Business Marketing
  1. Marketing guru Seth Godin's 'Purple Cow' approach focuses on making a remarkable product to attract buyers.
  2. OpenAI's success with ChatGPT was due to its natural interface, simplicity, and free accessibility.
  3. Integrating ChatGPT into other firms' products not only generates revenue for OpenAI, but also reduces their processing costs.

Brief thoughts on advertising

Logos • 19 implied HN points • 29 Aug 23
💼 Business Marketing
  1. Advertising helps people find products they didn't know they needed. For example, a drain declogger can come to mind when you see an ad.
  2. Ads send messages about brands. Brands like Nike signal excellence, and people may buy their products to show they value that quality.
  3. People often buy products to tell themselves a story about who they are or who they want to be. Ads can inspire us to reach for something we aspire to, like wearing running gear to start exercising.

[CEI] Chrome Extension Ideas #101

Chrome Extension Ideas • 19 implied HN points • 18 Jul 23
🕹 Technology Marketing
  1. A Chrome extension idea to track late-night search history and send highlights via email to encourage better bedtime habits.
  2. Another idea for a Chrome extension to update recipe websites with accurate cooking times to prevent frustration and timing issues.
  3. Encouragement to share the Chrome Extension Ideas newsletter with others to help it grow and reach more subscribers.

Build & Sell !

Side Maker • 19 implied HN points • 20 Apr 23
💼 Business Marketing
  1. The build & sell events are experiencing a surge in popularity.
  2. Engaging in portfolio entrepreneurship and new challenges can be rewarding.
  3. Collaborating with others on new projects can lead to exciting opportunities.

NOW (The Ashes) on TikTok

Good TikTok Creative • 19 implied HN points • 22 Jun 23
💼 Business Marketing
  1. The post discusses 'NOW (The Ashes) on TikTok' and the creators behind it.
  2. Subscribers can access the full content of the post by signing in or subscribing.
  3. The post features links to the creators' social media profiles for further engagement.

To Rebrand or Not to Rebrand?

The Intersection • 19 implied HN points • 27 Mar 23
💼 Business Marketing
  1. When considering rebranding, it is essential to have a clear trigger such as a change in the business direction or a product update for successful outcomes.
  2. Rebranding efforts should not be triggered by superficial reasons like a new CEO or CMO, but rather by substantial changes in the company's core.
  3. A successful rebranding requires a thoughtful integration with the product or service, not just a surface-level change for the sake of change.

How Food Marketing Is Reinforcing Bad Habits

Austin's Analects • 19 implied HN points • 02 Jun 23
🍲 Food & Drink Marketing
  1. Eating before bed is unhealthy, yet 80% of Americans snack at night and $50 billion is spent on nighttime snacks per year.
  2. Big food companies are targeting the nighttime snacking market, despite the negative health impacts of eating before bed.
  3. nightfood, a company in the nighttime snacking category, uses deceptive marketing tactics to promote unhealthy snacking habits as a solution.

What happened in marketing: Meta trumps fact checking, TikTok shutdown and AdTech at CES

The Social Juice • 26 implied HN points • 12 Jan 25
💼 Business Marketing
  1. Meta is changing its policies around content moderation and fact-checking, which is causing concern among advertisers. They want more freedom and less control over what can be shared.
  2. TikTok is facing potential bans in the US due to national security worries, which has many users worried about the future of the platform.
  3. CES 2025 brought new advertising technologies and trends, showing a shift towards innovative ad solutions and increased spending, especially in online platforms.

💰 On Your Personal Factory, Leveraging the Internet and New Ways to Earn.

Day One • 59 implied HN points • 30 May 22
💼 Business Marketing
  1. Take care of your body by prioritizing things like drinking enough water, getting enough sleep, and maintaining good work posture.
  2. Focus on creating systems that support your productivity and well-being, as the 'factory' that builds your work is crucial.
  3. Consider leveraging tools like Refind for content curation, and apps like Sweatcoin to earn from daily activities like walking.